Product Management and Marketing for highest performance RISC-V CPUs and chiplet technology for data center, client, automotive, and infrastructure

Leading Samsung SLSI business development team for custom ASICs and Exynos SoCs in data center, mobile, AR/VR, and laptops/tablets.

Led Samsung SLSI business development for custom data center processors.

Overall product management responsibility for hardware+software technologies including CPU, DSP/NPU, AI/ML, Compiler, Security, and Sensor Hub. I managed a broad team responsible the product definition, competitive analysis, roadmap planning/market positioning, and customer communication of all processor technologies at Qualcomm. Touched all markets/segments including mobile, datacenter, automotive, wearables, and IoT.• Develop and lead annual strategic plan, quarterly technology business reviews, and roadmap of technologies with C-level, business unit, product, and engineering executive leadership across the company.• Evangelize Qualcomm processor vision and strategy within the company, and serve as a primary external processor spokesperson with media at key industry conferences. Identify and maintain relationships with key analysts and influencers. Key product launches included the Snapdragon 801, 810, 820, 835, 845, 855, 865.• Partner with Qualcomm Ventures and Strategy groups in identifying strategic investments and acquisitions.• Evaluate IP and manage relationship/negotiate contracts with key suppliers such as ARM, Cadence, Synopsys, and SiFive. • Benchmarking: competitive position and relationship on strategic benchmarks including SPEC, MLBench, Geekbench, Futuremark, and Antutu.CPU: Kryo applications CPU based on ARM, Snapdragon LLVM compiler, RISC-V microcontrollers & strategyAI/ML: • Hexagon Tensor Accelerator – Qualcomm’s dedicated AI accelerator attached to the Hexagon DSP.• Snapdragon Neural Processing Engine (SNPE) SDK – Qualcomm’s software accelerated runtime for the acceleration of deep neural networks.Hexagon DSP• First mobile processor to support TensorFlow• Hexagon SDK• QuRT: Qualcomm’s internal RTOS for Hexagon.• Hexagon LLVM CompilerSensor Hub: first integrated sensor in mobile SoC, sensor fusion algorithms for AR/XR 6DoFSecurity: Qualcomm Secure Execution Environment (QSEE), secure hypervisor, IOMMU/SMMU

Managed a team of product managers responsible for Qualcomm's CPU and Compiler technologies. New product definition, market positioning, development of marketing collateral, customer communication/technical presentations, product launch, and analyst/press briefings.• Krait 200/300/400/450 CPUs were industry first to break the 2GHz barrier in mobile• aSMP technology - the industry’s first capability for running each CPU in a multiprocessor cluster at different frequencies/voltages, a key breakthrough for multiprocessing in mobile.

Led definition of new microprocessors and supporting technology; managed market positions, pricing, and messaging of ARM processors and technology within the ARM portfolio and against competitive products; engaged with lead customers for product design wins; developed supporting processor ecosystems; regularly presented business cases and market analysis to senior executive management.• Definition and development of NEON and big/little technologies. Most of today’s leading smartphones use these technologies.• Definition and development of Cortex-A5/A7/A15/A53/A57 CPUs. Cortex-A5 was ARM’s fastest ramp ever to 1M+ processors. Cortex-A57 was ARM’s first 64-bit CPU.• Managed relationships with ecosystem partners to enable ARM processors and technology including operating systems (Microsoft, Google Android, various Linux developers), tools vendors (Lauterbach, Greenhills, and ARM’s own tools group), and supporting technologies (Adobe).• Speaker at leading industry forums including Embedded Systems Conference, ARM Developer’s Conference, and Microprocessor Forum/Microprocessor Forum Japan.• Managed the worldwide product launches of Cortex-A5, Cortex-A8 and NEON Technology, including development of marketing literature, sales team preparation, press releases, analyst presentations, and public press briefings. Coordinated PR activities with outside publicity firms. Cortex-A8 launch was most highly covered product launch by the press at that point in ARM’s history.• Worked with a global cross-functional team on a daily basis including marketing, engineering, marketing communications, licensing, legal, and sales. Coordinated activities with offices in Austin, England, India, Japan, France, California, China, Taiwan, and Korea.• Development and planning of supporting processor ecosystem: models, debug & trace tools, compilers, test chips, and development boards.

Verification, debug & performance modeling/analysis of ARM1020, ARM926, ARM1026, and Cortex-A8 microprocessors.

Verification & test of the K5, K6, and Athlon x86 microprocessors.