Commercial Leader with 13 years’ experience driving sales management, product management, and marketing across diverse sectors including Medical Device & Services. Winner of Best Customer Service Award by SingHealth GPO for outstanding service and superior commitment.People are at the heart of every business. As a leader I strive to foster a collaborative work environment and possess excellent technical and business acumen, having scaled businesses from scratch. This is supplemented by strong understanding of customer servicing, sales management, marketing, performance tracking, channels expansion, and driving high-performance teams to achieve commercial excellence.I have a strong passion for brands that own their purpose and values, and how they connect with others. More importantly, I am always digging deeper on how to turn these human connections into customer success by helping brands foster trust and loyalty - it always pays to find out what they like, what they dislike, what makes them tick, and what drives them to make purchasing decisions! Over the years, I’ve honed critical skills to add tangible value to business; translating strategic vision into executable plans, forging robust partnerships and alliances, influencing stakeholders, and navigating dynamic multi-faceted settings to accelerate business growth and future-proof profitability.Outside of work, I enjoy swimming and networking.Please feel free to get in touch with me directly at travislyw@gmail.com I look forward to connecting with you!