Travis Goodwin Email & Phone Number

Milwaukee, WI, US

Milwaukee, WI, US

- Lead a talented team of brand managers in developing and executing comprehensive brandstrategies- Drive to achieve company sales and profitobjectives thru optimized inventory and new product innovation.- Collaborating closely with the VP of Marketing and cross-functional teams to define brand positioning, messaging, and visual identity to differentiate.

• Experienced Contract and Freelance work in Sales, Finance, Planning, and Merchandising.
• I brought my years of experience within the action sports industry to offer turnkey results in areas of need for multiple major brands. Such brands as:
• Fox Racing Co (National Account Sales)
• Swell Surf Apparel (Directing buying and Planning)
• Hurley (Planning Womens wholesale apparel line).

Hartford, WI, US

Milwaukee, WI, US

• Direct management of a $150m product portfolio of all Mens Riding Gear and Helmets.
• Reimagined go to market strategy in Helmets that grew incremental revenue over 20%.
• Created all new product lines in base-layer technology, glove technologies, and connected helmet platforms.
• Key innovation team member along with Manager of Functional Design.
• Developed market trend and portfolio gap analysis to drive support for new product design.
• Created the process for product adoption rates, product optimization, and reducing risk.

Milwaukee, Wisconsin, US

• Built the reporting foundations for VC ownership to use in selling company to worldwide conglomerate.
• Created analytics optimization and process for strategic use of geo-fence data, customer analysis, driver performance optimization, and asset utilization.
• Created strategies for asset management optimization. Identifying key opportunities in distribution across customers.
• Developed a shared reporting process that increased asset utilization by over 20%

US

• Built a completely new department in Product Design/Development that brought strategic focus to Product Managers. Developed Sales, Margins, and Inventory analytics cross functionally to Purchasing and Product Management.
• Created and directed continuous improvement programs to drive collaboration within Purchasing, Demand Planning and Finance. This dramatically decreased future risk of lower turnover product lines.
• Created and owned Monthly Business Reporting to over 12 Int’l subsidiaries. Consulted with CFO and CSCO to bring Purchasing and Finance teams into alignment with Global Forecasting.

US

• Designed the company’s first comprehensive monthly inventory overview, used to streamline global purchasing process. Reducing excess inventory down over 40% in 3mo’s.
• Executed policies which returned a 20% increase on inventory turns, while maintaining a focus on the integrity and value of the brand.
• Managed portfolio of all on bike accessories for global aftermarket sales teams.
• Travel to overseas vendors to negotiate capacity planning, audit processes, forecasting strategy, and sharing best practices.
• Responsible for YTD on time delivery above 90% in directly managed categories.

San Francisco, California, US

• Managed Apparel and Accessories planning process for multi-million dollar Men’s Retail Businesses.
• Refined existing tools to effectively support, grow and analyze various departmental trends and metrics.
• Led cross-functional team merchandising team while placing emphasis on collaboration, margin results, and inventory management.
• Created promotional and markdown strategies to drive sales while protecting brand integrity.

Huntington Beach, California, US

• Responsible for executive analysis retail sales, operating expenses, account reconciliation for monthly, quarterly and annual review.
• Developed an all new store operating plan, and presented to Divisional President. This was adopted and implemented the same year
• Created presentations for executives to use in board meetings and other corporate communications.
• Trained district managers in the use of Excel and other financial resources to plan for their territories.
• Partner on property management team. Managed lease files and reconciliations Retail Construction team.

US

• Co-owner of Orange County’s most successful bicycle store chain. Also acted as the General Manager of the highest revenue and most profitable location out of 4 stores.
• Influenced the annual buy plan for all Bicycle and Hard Goods categories.
• Increased sales an additional 12% above the company’s 10% average growth and also the highest annual revenue in 15-year history of the store.

Foothill Ranch, CA, US

• Responsible for executive analysis of domestic apparel and footwear sales, for annual account analysis and seasonal program terms.
• Implemented purchase quantity recommendation for apparel and footwear for executive approval.
• Produced monthly and quarterly reports for strategic meeting, sales and market distribution to marketing for advertising projects.
• Performed analysis on executive margin and monthly account reconciliations.
• Integral role in the development of the design/manufacturing department operating budgets.