Travis Richardson Email & Phone Number

Los Angeles, California, United States

West Hollywood, California, United States

Santa Monica, California

• Launched Music Data Exchange (MDX), a music licensing platform that links recordings to compositions, by initiating workflow best practices and surfacing solutions for client account issues.
• Established new and nurtured existing relationships with labels, publishers and industry professionals using Salesforce. Helped increase label enrollment by 3025%, and publisher enrollment by 5455%.
• Responsible for all new client on-boarding. Performed MDX webinars and in-person demos to new and existing clients, external application testing partners, and industry stakeholders to ensure success rate.
• Executed User Acceptance Testing (UAT) for new versions of MDX, while also compiling existing user feedback, resulting in improved user experience and higher MDX system adoption rate.
• Drove new client conversions by conducting research projects, which gathered market data to strategically plan focused marketing outreach efforts.
• Generated analytical utilization reports to create weekly snapshots of our user adoption rate using Confluence project collaboration software.

Washington D.C.

• Cross-functionally worked to resolved complex and technical client account issues by gathering and analyzing data using SQL, business intelligence systems, repertoire databases, and royalty statements.
• Acted as first point of contact for high level clients and escalations to accommodate royalty report requests, updates to artist, label, and producer accounts, and manual check creation.
• Exercised independent judgment and analysis in determining the validity of submitted repertoire data charts through internal and external research in order to assign repertoire to artist and label accounts.
• Collaborated with Director of Account Services and Research team on special projects, including client account data confirmation, UAT testing, and user training in preparation for next gen system launches.
• Maintained the Unregistered Artist List, which was published on the SoundExchange website, leading to tens of thousands of new client registrations.
• Processed Letter of Direction agreements allocating millions of dollars of artist earnings to producers based on contractual terms.

Bachelor Of Science (B.S.), Business And Music, Cum Laude

Activities and Societies: Phi Beta Kappa Society

Associate Of Applied Arts, Music, Jazz/Popular

Activities and Societies: Phi Beta Kappa