Travis Rolf Email & Phone Number

Houston, Texas Area

Talented, experienced, and successful Creative Director looking for new remote or local opportunities in the greater Houston area. Known for strategic thought leadership, intentional and thoughtful approach to creative solutions, and strong leadership based on two-way communication and relationship building. Passionate about intelligent advertising and our.

Greater Houston

Cheyenne, Wyoming Area

• I run a small, but successful, freelance graphic design business, working as the sole graphic designer to create, establish, and/or maintain unique identities for several diverse clients.
• Cheyenne Little Theatre Players - established cohesive brand identity and original play designs for local volunteer theatre company, along with design and production of all materials, building brand awareness and.
• State of Wyoming - designed multiple logos, branding campaigns, and marketing materials, creating awareness for programs throughout the state
• University of Wyoming - designed multiple logos, branding campaigns, and marketing materials, creating awareness for programs throughout the collegiate community
• Cheyenne Chamber of Commerce - established cohesive brand identity, along with design and production of all campaign materials, increasing local awareness and participation for their largest fundraising event
• LIDA360 - established concept, design, and layout of a book titled “Engaging With Veteran Talent”, by Lida Citroen, generating revenue for the author’s consulting business

Cheyenne, Wyoming Area

• Proven director-level manager of a large creative team in a $300M+ company. Expertise includes multi-channel creative strategy and brand management through print, web design, photography, copy, and social channels..
• Coached a cross-functional creative team of 6 managers and 70+ associates in the areas of Print Design, Web Design, Copywriting, Photography, Graphic Services and Samples Acquisition, building synergy and creating.
• Initiated, reviewed and approved all print and digital creative developed in-house across all marketing channels, building consistency and collaboration between digital, print, OOH and POS, strengthening brand.
• Identified new customer marketing opportunities with the creative team, provided kick-off marketing briefs and communicated project status reviews to keep the team informed and up to date at all times, ensuring that.
• Communicated strategies and ROIs clearly with cross-functional stakeholders, securing full buy-in and support for campaigns that would increase sales and brand awareness
• Established an in-house video department, adding engaging product content to our website and delivering local and social advertising content, increasing online sales and decreasing third party costs

Cheyenne, Wyoming Area

• Proven manager of a large print creative team in a $200M+ company. Expertise includes creative strategy, successful collaboration with in-house and off-site partners, and the ability to create efficiencies, positively.
• Coached a creative team of up to 12 print designers, building synergy and creating efficiencies that allowed us to decrease costs while increasing YOY output by 10-20%
• Collaborated with all associates to ensure they understood the company’s vision and had unrestricted access to approved branding materials, maintaining 100% internal and external integrity of the Sierra Trading Post.
• Managed project budgets for strategic initiatives, providing communication and status reporting, while consistently coming in 10-30% under budget
• Continuously optimized design workflows establishing year over year efficiencies of 10-20%
• Initiated and led the creation, development, and administration of an internal database solution to house image and text assets, eliminating inefficiencies and cutting creative production time by up to 50%