Led social media and community efforts for an innovative eyewear start-up. Drove a 200% rise in total followers within one year by developing and implementing an interactive social media content strategy, enhancing brand exposure and audience engagement.Monitored and analyzed social media performance to refine strategies and ensure business alignment, resulting in a 15% increase in customer conversion rate and leads generated.Cultivated a passionate and engaged community by leveraging customer insights for relevant content, boosting brand competitiveness and achieving a 40% increase in engagement.Launched a video strategy that grew TikTok followers from 2,000 to 100,000 within 12 months, boosting brand visibility and engagement significantly.Developed and implemented an editorial calendar that strategically aligns with product, marketing, and larger company initiatives.Elevated brand image by directing high-quality content creation for social media and photoshoots for promotional campaigns.

Delivered innovative and engaging digital creative for social platforms (Twitter, Facebook, Instagram, Instagram Stories, and LinkedIn), on site, and email for a start-up technology company.Boosted social engagement by 200% and grew audience by 43% within six months across all platforms by developing and implementing a social media strategy that aligned with business goals.Drove a 30% rise in platform engagement by actively moderating and engaging with the Mix community and influencers, amplifying brand presence and user participation.Analyzed current trends and social conversation to create relevant and fresh content that resonates with users and report requests for product features and improvements to engineering teams.Produced cohesive brand creative including copy, graphics, and video for organic and paid social media, site, and email marketing.Curated and scheduled content for social media posts using Sprout Social and email using MailChimp. Coded (HTML/CSS) weekly newsletters to reactivate and retain users.Developed and implemented voice/tone, monthly editorial calendar, and digital content strategy.

Produced and delivered 100+ multimedia stories for social media platforms (Facebook,Instagram, Twitter, YouTube) within one year, making data-driven decisions for optimization.Collaborated to develop and execute a content calendar that leveraged social media trends and industry best practices, resulting in a 25% increase in social media engagement.Experimented with adapting the brand’s voice to new content formats, platforms, and to reach new audiences.In a rapid test and learn environment, elevated social media engagement by analyzing performance reports, implementing data-driven strategies, and A/B testing for content optimization.

Within 2 years created a library of over 125 educational videos that reduced monthly customer support contacts by 10% through targeted content strategies.Enhanced brand advocacy and online community participation by 20% through monitoring social conversations and commenting on customer support and knowledge issues on social platforms and the HomeAway Community forum.Collaborated on editorial content like slideshows, photo stories, and podcasts for the HomeAway Community site and social media channels.Elevated video content engagement to 82% by implementing targeted enhancements, resulting in heightened brand interaction and audience involvement.

Helped launch a website featuring the best local restaurants and boutiques. Wrote blog posts and took photos for the LocalSugar blog and social media posts.

Wrote about local LGBTQIA+ news, events, and culture for an online publication in the Gothamist network.Researched local and national issues and trends.Built and maintained relationships with local non-profits, events companies, and venues.

Designed instructional materials such as PowerPoint presentations and participant manuals for various curricula.Wrote, shot, and edited videos for training and educational programs.Created an online web course template and partnered with Curriculum Developers to appropriately adapt curricula to the web.Designed the brand identity of staff development courses and created marketing materials such as mass email blasts and flyers.

Designed event advertisements for print, web, and electronic billboards. Coded and designed marketing emails.Reformatted print layouts of Applause, a monthly magazine distributed at all events, for web and e-mail.Maintained website content and implemented SEO improvements.

Read script submissions and wrote coverage.Researched financiers and distribution outlets.Updated from older contact system to newer and kept contact information current.Processed submissions for film festivals and publicity.