Travis Schuckert Email & Phone Number

Anaheim, Ca, Us

Anaheim, California, United States

I founded and currently oversee operations of this firm that designs engaging e-commerce websites anddevelops customized digital marketing strategies to achieve clients’ business goals. I create brand storiesand value propositions that boost brand awareness and customer loyalty. I manage multi-channel marketing campaigns that increase revenue growth, including SEO, email marketing, and pay-per-click(PPC). I also conduct market research, analyze website traffic and user behavior, and leverage sales datato determine trends. My achievements include:- Created clients’ Shopify store, designed and optimized their website, and planned their socialmedia content calendar to establish a sales funnel that pushed qualified leads to the landing page,taking this client from zero customers to nearly $10K revenue in first month, $50K by secondmonth, and $120K by third month.- Spearheaded a retargeting campaign across web, email, and social media for another client,increasing site visits nearly 15% and significantly improving the “abandoned cart” conversion rate.- Researched and benchmarked a competitors’ products and analyzed data, allowing my client todevise a strategy that drove immediate sales and enabled scaling for an established store.- Utilized cutting-edge technologies and platforms to customize online stores and align with clients’identities, optimizing user experience and increasing conversions.

Ontario, California, United States

In this role, I developed and implemented website and e-commerce initiatives that drove user engagement and aligned with company standards. I managed a $2.1M annual budget and led a five-member team to create and launch social media campaigns with consistent messaging across multipleplatforms. I shaped innovative digital media strategies and content to drive brand awareness andenhance customer experience. I also oversaw RFP contracts on large-scale projects. I collaborated withinternal and external stakeholders to deliver results. My achievements include:- Revamped the social media strategy and introduced series-based content IPs for a core social audience, securing 600K views and countless website impressions after going viral on TikTok andbeing featured on sites such as People and Daily Dot.- Championed the organization’s first paid social campaign, attaining strong follower growth monthlyand an extremely high engagement rate.- Secured the higher ranking among an airport peers’ benchmark group.- Launched a pre-book parking search campaign on Facebook and Google Ads, boosting sales dramatically year over year.- Spearheaded a video project, “Why Ever You Travel,” that won 12 awards, including four NYX Awards, two Telly Awards, four Viddy Awards, and two MarComm Awards.- Overhauled flyontario.com website which increased site visits, boosted user experience onmobile, and improved SEO to secure higher rankings; finalist for Best Overall Airport Website Redesign with ACI-NA.- Redesigned intranet, leading to a significant uptick in usage.

Ontario, California

In this role, I created and launched content across digital and social platforms to engage and inform thetarget audience about airport services. I analyzed campaign performance to ensure it achieved businessgoals and key performance indicators (KPI). I produced analytics reports. I partnered with marketing,customer experience, and digital media teams to drive synergy across multi-channel marketing initiativesand integrate innovative technologies. I also responded to social media users and managed the websiteand intranet. I established social media policies and best practices to ensure legal compliance. Myachievements included:- Played a key role in positioning ONT as a digital-first, future-proof airport.- Championed a full website rebuild to Drupal 9, enhancing user experience and SEO which improved the bounce rate and led to higher Google rankings.

Saint Paul, Mn

I directed daily operations, $150K budget, and 10 employees accountable for engaging customers through over 100K annual calls, more than 160K live chats and texts, and Facebook, Twitter, and Instagram messaging. I drove the social media strategy and content to expand reach and increase favorable impressions across all platforms. I also tracked, analyzed, and reported performance and identified and implemented recommendations for improvement. I interfaced with marketing stakeholders to ensure social advertising aligned with traditional marketing campaigns and reached the target audience. I created and maintained the organization’s website and intranet. My achievements include:- Implemented a call tree system that handled 60% of calls, increasing call volume to nearly 100K.- Improved customer experience via live call texting and social media responses; this was a keyfactor in winning the Best Airport in North America for four consecutive years.- Managed multiple terminal redesign and airport texting program projects, devising solutions thatdelivered results.

Bloomington, Minnesota

- Oversee staff of nearly 150 Mall of America employees in the Guest Services, Food, and Retail departments- Ensure staffing levels are adequate to accomplish our daily missions- Assist HR in the hiring, coaching, and development of our new team members- Process payroll for our department and ensure we are wisely spending our payroll budget- Assist Marketing in carrying out their promotions to ensure a seamless guest experience

Greater Minneapolis-St. Paul Area

- Help to set-up and tear-down at station events- Attend station promotions and assist on-air staff while at the promotions- Work with representatives from other companies (Miller, Coors, etc.) to make sure their goal is carried out- Spearhead community outreach efforts to ensure all promotions are being produced and promoted in a positive light

Greater Minneapolis-St. Paul Area

- Assist team leaders and supervisors in delivering an enjoyable experience to our guests- Work as individuals within a team setting, make sure to go the extra mile when given the chance- Scan tickets and help guests find their seats- Be an ambassador to the game and a representative of the Twins organization on and off duty

Greater Minneapolis-St. Paul Area

- Create highly customized content for Facebook and Twitter for several large clients- Interact with consumers on a daily basis and create a personality for the brand- During my five month internship tenure, my average increase in Twitter and Facebook numbers for clients increased over 170%- Create and support strong relationships between my clients and the public

Greater Minneapolis-St. Paul Area

- Gather data from events and enter into teams CRM program- Worked with Director of Business Development to help with running the online store, going to appearances, and meeting with team sponsors- Performed any game day tasks as assigned

- Help develop creative marketing strategies for Junior hockey team- Perform in-game operations- Update Facebook page and team website on regular basis