Travis Shapiro Email and Phone Number
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Hi, It's Travis Shapiro, Welcome to my LinkedIn Profile!As a strategically driven and results-focused e-commerce leader, I bring extensive experience in catapulting global retail operations into the digital forefront, driving unprecedented revenue growth and market expansion. My expertise lies in crafting and executing innovative e-commerce strategies that perfectly align with corporate objectives and respond adeptly to evolving market trends.Core Competencies:• E-Commerce Strategy & Market Expansion: Expert in developing e-commerce strategies that result in significant revenue boosts and deeper market penetration, setting new benchmarks in digital marketplace presence.• Account Management & Targeted Marketing: Proficient in cultivating key account relationships, crafting targeted marketing plans, and optimizing inventory and pricing strategies to maximize sales performance and profitability.• Advanced Analytics & Sales Monitoring: Demonstrated excellence in utilizing cutting-edge e-commerce tools and analytics to closely monitor sales activities, refine marketing efforts, and accurately forecast market demands.• Client Relationship & Negotiation: Skilled in building lasting client relationships, negotiating favorable terms, and steering cross-functional teams to exceed sales targets and foster ongoing business growth.• Market & Competitor Analysis: Adept at conducting thorough market and competitor analysis to inform strategic decisions, ensuring agility and responsiveness to changing market dynamics.• Sales Cycle Management: Proven track record of managing the full sales cycle, from product listing and promotion to order fulfillment, prioritizing legal compliance, customer engagement, and retention.My career is characterized by a relentless pursuit of e-commerce excellence, where strategic foresight meets execution. I am committed to leveraging my skills to continue driving digital transformation, enhancing customer experiences, and achieving sustainable growth. If you're looking for a dynamic Director of E-Commerce with a proven ability to lead digital marketplace initiatives and generate significant business results, let's connect.
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Amazon Digital Marketing SpecialistPicassotiles May 2024 - PresentUs
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Manager North America And Austalia MarketplacesModern Gourmet Foods | Thoughtfully | Man Crates Jan 2023 - Jan 2024Santa Ana, California, UsMy Key Duties:As the North America Marketplace Manager, I manage our $17M Amazon direct-to-consumer business with P&L responsibility, overseeing inventory, pricing, and advertising strategies, with a focus on Walmart and Macy's marketplaces. I've led our Direct-to-Consumer strategies across e-commerce platforms, enhancing inventory management, pricing, and marketing to maintain our food gifting company's competitive edge in the global market.My Notable Contributions:• Increased Amazon AUS revenue from $30K in 2021 to $550K in 2023 through a holistic strategy encompassing pricing adjustments, selective product offerings, targeted coupons and promotions, enhanced content and videos, and refined inventory and demand planning.• Boosted Amazon CA sales from $1.6M in 2021 to $2.1M in 2023, a 30% year-over-year growth, by utilizing pricing strategy, selective products, targeted promotions, content optimization, and improved inventory and demand planning.• Achieved a 30% increase in Amazon US revenue, rising from $10M in 2022 to $13M in 2023, through effective pricing, product selection, promotions, content, and inventory management improvements.• Launched and expanded Macy's presence from inception in Q4 2022 to $70K by the end of 2023 through strategic product assortment, Multi-Channel Fulfillment (MCF) implementation, and tactical pricing/promotions.• Grew Walmart marketplace revenue from its inception in 2021 to $500K by 2023, leveraging promotions, content optimization, and pricing strategies.• Led pricing strategy and execution across global Amazon platforms (Canada, AUS, USA) and vital non-Amazon marketplaces, including Walmart, Macy's, eBay, and Catch Australia.• Boosted channel margins by optimizing costs, dilution percentages, and refining product mix to balance high-margin with high-velocity items.• Conduct forecasting, P&L analysis, margin reviews, and spearhead initiatives resulting in 20% global Amazon revenue increase between 2022 & 2023. -
Senior E-Commerce Marketplace SpecialistModern Gourmet Foods | Thoughtfully | Man Crates Jul 2021 - Jan 2023Santa Ana, California, UsMy Key Duties:As a Senior E-commerce Marketplace Specialist at Modern Gourmet Foods, I was instrumental in leading the sales strategies, product assortment, pricing, and inventory management for key marketplaces such as Amazon Canada and Australia, as well as non-Amazon platforms including Macy's, Walmart, andCatch.com.au. My role was pivotal in driving demand planning and forecasting, which was integral to our margin analysis and the strategic introduction of new products. This focus was aimed at boosting product visibility and deepening our market penetration, ensuring our offerings reached and resonated with a wider audience, thereby solidifying our presence in the competitive e-commerce marketplace landscape.My Notable Contributions:• Launched Catch in Q1 of 2022, achieving growth to up to $64K by executing strategic promotion campaigns, optimizing content, and refining pricing strategies alongside targeted advertising efforts.• Enhanced margin management, COGS, product content, and pricing efficiency by using product lifecycle management tools such as Centric & Channel Advisor, optimizing product performance and profitability across multiple e-commerce platforms.
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E-Commerce Marketplace Manager - CanadaBlair Tech Jun 2020 - May 2021Covington, Kentucky, UsAt Blair Technology Group, as the E-Commerce Marketplace Manager for Canada, I significantly boosted cumulative sales to over $2M CAD across Amazon.ca, Bestbuy.ca, Newegg.ca, and Walmart.ca. My role involved developing sales strategies and initiatives to drive revenue growth in the Canadian market,focusing on pricing, forecasting, and sales projections. I worked closely with Strategic Account Managers at Newegg.ca and Walmart.ca to optimize marketplace performance and align our offerings with market demands, significantly aiding the company's expansion in the certified refurbished computer sector in Canada.My Notable Contributions:• Elevated the Walmart.ca account to up to $700K CAD by leveraging Account Manager resources, implementing 'Deals of the Week', Daily Deals, running targeted promotions, and prioritizing product promotions effectively.• Boosted Amazon.ca sales to close to $600K CAD through strategic use of coupons, promotions, sponsored product ads, and prioritization of products for promotion, along with leveraging existing listings for increased visibility.• Achieved $500K+ CAD in sales on Bestbuy.ca by executing promotions, utilizing existing listings, ensuring product inclusion in promotional collections, initiating Sponsored Product Ads, and fostering strong partnerships with the Account Executive.• Conducted comprehensive product and keyword research across Bestbuy.ca, Amazon.ca, and Newegg.ca to drive significant revenue growth across Canadian marketplaces.• Enhanced sales and inventory forecasting, streamlined logistics management, and implemented more cost-effective shipping method to Canada, optimizing operational efficiency and profitability. -
Ecommerce ManagerContixo Apr 2019 - Jun 2020My Key Duties:During my tenure as E-Commerce Manager at Contixo Inc, I was at the helm of a $10M e-commerce wholesale and direct-to-consumer business within the consumer electronics sector. My role entailed strategizing the site's direction, orchestrating the product roadmap, and overseeing pricing and inventory management to ensure alignment with business goals and market demands. I had the privilege of leading a dynamic team of five full-time employees, encompassing customer service representatives, tech support specialists, account managers, and social media marketers. My leadership focused on nurturing a collaborative and high-performing team environment, pivotal in driving the company's e-commerce success and enhancing our market position.My Notable Contributions:• Achieved 47% increase in Walmart.com Marketplace sales within the first year by leveraging Sponsored Product Ads, engaging with Category Specialists for optimal product keyword placement, and utilizing catapult marketing placement strategies.• Expanded the Walmart.ca account to $100K CAD in the first year.• Enhanced Bestbuy.ca sales by 30% through effective promotional strategies and securing product inclusion in collections during key promotional periods.• Maintained 15x Return on Ad Spend (ROAS) for Walmart Sponsored Products and 7x ROAS for Amazon Sponsored Products.• Boosted Amazon sales by 15% via comprehensive approach that included Sponsored Brands and Products Ads, coupons, deals, promotions, and social media marketing efforts.• Optimized product listings through meticulous keyword research, SEO-enhanced titles, high-converting copy, engaging product and lifestyle images, A+ content, and promotional videos aimed at improving product visibility and conversion rates.• Launched Brand Ambassador program to enhance product reviews and generate authentic visual content for Amazon and other marketplaces aimed at strengthening brand reputation and customer trust.
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E-Commerce CoordinatorCampco May 2017 - Apr 2019My Key ContributionsDuring my tenure as Website & Marketplace Coordinator at CampCo in Los Angeles, I spearheaded the development and launch of product pages across various websites and marketplaces. My role encompassed writing engaging product descriptions, coordinating professional photography, and optimizing content for SEO to boost visibility and sales. I employed Google Analytics to track website performance and generated detailed sales reports from Amazon Seller Central to monitor profit and loss accurately. Additionally, I managed and enhanced e-commerce platforms like Shopify, Magento, and E-master, applying grassroots marketing strategies including SEO, blogging, and social media to strengthen our retail presence online. I also created digital content using Photoshop for websites and email marketing campaigns, working closely with graphic designers, photographers, and web developers both locally and internationally to ensure projects met our high standards of alignment and quality.• Expanded presence of multiple brands across Amazon US, CA, and Europe marketplaces by 5x through strategic ownership of buy box, product page optimization, use of Sponsored Product Ads, and execution of targeted coupon and promotion strategy.• Elevated Advertising Cost of Sales (ACoS) from 65% to 15%, optimizing advertising efficiency and maximizing ROI.• Successfully navigated complex regulatory environments to secure essential permits and licenses, including VAT, EORI, and non-resident import licenses for Canada, ensuring compliance and smooth operations.• Boosted product appeal and customer engagement by optimizing Amazon.com, eBay, and Walmart Marketplace listings with comprehensive keyword research, detailed descriptions, and high-quality imagery. • Launched a new Instagram account, achieving up to 1000 followers in 12 months, in addition to managing four other social media accounts, demonstrating effective social media strategy and execution.
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E-Commerce Marketplace SpecialistSuitusa Marketplace Oct 2011 - Apr 2017My Key Duties:As an E-Commerce Marketplace Specialist at SuitUSA in Los Angeles, CA, I was entrusted with the comprehensive management of the company's online presence across a diverse range of e-commerce platforms, including Amazon, Groupon, Sears, Rakuten, Newegg, Walmart, and eBay. My responsibilities centered around ensuring a cohesive and optimized brand representation across these platforms, a role that demanded meticulous attention to detail, strategic planning, and a deep understanding of the digital retail landscape. This position enabled me to contribute significantly to SuitUSA's e-commerce success, optimizing our online sales channels, and establishing a strong, unified brand presence in the competitive online marketplace.
Travis Shapiro Skills
Travis Shapiro Education Details
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California State University, NorthridgeScreenwriting (In Progress)
Frequently Asked Questions about Travis Shapiro
What company does Travis Shapiro work for?
Travis Shapiro works for Picassotiles
What is Travis Shapiro's role at the current company?
Travis Shapiro's current role is Digital Marketing Specialist with Amazon & Walmart Marketplace Expertise.
What is Travis Shapiro's email address?
Travis Shapiro's email address is ve****@****ail.com
What is Travis Shapiro's direct phone number?
Travis Shapiro's direct phone number is +131088*****
What schools did Travis Shapiro attend?
Travis Shapiro attended California State University, Northridge.
What skills is Travis Shapiro known for?
Travis Shapiro has skills like Social Media, Social Media Marketing, Amazon Marketing Services, E Commerce, Online Marketplace, Ebay, Film Production, Video Production, Entertainment, Television, Screenwriting, Film.
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