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Accomplished Digital Marketing Leader with a consistent track record of increased sales and profits for companies both big and small.Proven ability to drive demand and ROI through large scale Marketing campaigns and Branding. Skilled Digital Strategist with a robust understanding of the Marketing Funnel and Consumer Journey. Some of my proudest career moments to date included seeing team members achieve their goals, improving cultures. Really enjoyed launching a campaign with over 50 Million video views that also saw exponential sales lift. Initiated Technology and Product Introductions at Rubbermaid that lifted both sales and profits for the segment. Chosen to lead an E-commerce turnaround project at Coats and Clark to reverse a negative sales trend.Diving a bit deeper, I'm a Passionate Digital Marketing Leader with a knack for cross-functional Collaboration, A/B Funnel Testing, and Brand Marketing. I love helping people achieve their goals, driving Marketing scale, improving processes, and leaning into great insights. If there's an opportunity to pour gas on the fire, I'll find it. Outside of work I spend time with friends and family. I love basketball, 4 wheelers, and my kid's drones.My start in Marketing came as a car detailer in between college semesters. I love a turnaround and it ties back to my experiences seeing cars come in dirty and leaving clean, and looking new. In college I worked full time as a Product Manager for a former P&G Executive in 2007 who taught me countless lessons. Since that time fantastic mentors, colleagues, and opportunities have shaped me.Treasured experiences include Brand Mgt, Product Dev, Activation, E-Commerce, P&L Mgt, Scaled Ad Campaigns, PR, SEO, Content, Mobile UX, Email. Really lucky to have worked with great friends.Specialties:✓ Experiential Branding✓ Digital Marketing✓ Scaled Video Marketing✓ SEO✓ Social media✓ Product Dev / Tech Innovation✓ Analytics✓ Automation✓ Consumer Journey
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Cmo At Revmatics.AiRevmatics, Inc. Aug 2024 - Present -
CmoStealth Startup Aug 2024 - Nov 2024Mountain View, Wy, Us -
Vp Of BrandTubebuddy Mar 2022 - Jul 2024Sherman Oaks, California, UsHelping companies scale Revenue through world class digital Marketing campaigns. -
Vp Of Brand MarketingBen Mar 2022 - Jul 2024Los Angeles, Ca, Us -
Marketing DirectorIfit Oct 2018 - Jan 2022● Globally responsible for ProForm branding, web design (mobile first), consumer journey, Retailexperiences, website optimization, and brand growth.● Executive producer of all major ProForm full funnel campaigns including TV, social, print,influencer, OTT, print.● Lead the web design, messaging, and optimization teams that have achieved substantial sales growth. ● Lead branded social activations including branding, influencer, and paid activities. ● Deeply involved in campaign analytics to track performance of ad campaigns to learn andleverage advertising tests and insights to scale advertising ROAS and top line revenue.● Revolutionized Proform.com with new branding, immersive video content, and advertising.● Launched ProForm+, the revolutionary fitness subscription service with a plus. -
Marketing DirectorCamp Chef Dec 2016 - May 2018Hyde Park, Utah, Us -
Senior Marketing ManagerCamp Chef Jul 2016 - Nov 2016Hyde Park, Utah, Us
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Digital Marketing ManagerCamp Chef Apr 2016 - Jun 2016Hyde Park, Utah, Us
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Ecommerce ManagerCoats Feb 2015 - Feb 2016London, England, GbCoats Americas is a two hundred year old textile business that targets females between the ages of thirty five and sixty five. It supplies the world with 1/5 of its thread and is a market leader in both industrial and consumer brand focused industries. Accountable for improved website performance, ecommerce sales growth, and an optimized digital experience for the Crafts Brands portfolio.• Qualified and vetted out website development partner to deliver meaningful changes to website platform to unlock pockets of sales growth potential within the site.• Improved consumer flow through the website, reducing unnecessary clicks to help consumers move quickly through to checkout. Pages to checkout completion reduced by up to 60%.• Vastly improved the sales rate by 150%, orders by 200%, and the conversion rate by 200% in under 6 months.• Led and drove change of fulfillment provider for website which improved site margins by 25% and resulted in annualized savings of over $250k.• Coached and developed team into increased leadership responsibilities with tremendous results.• Established partnership with sales organization to leverage knowledge gained from e-commerce success that can be reapplied to help customers win in the digital space. -
Associate Brand Manager - Digital ActivationRubbermaid Dec 2010 - Feb 2015Atlanta, Ga, UsRubbermaid’s closet systems is a sixty year old business that targets females between the ages of thirty and fifty. Accountable for product and brand marketing, both online and offline, for the closet and additionally garage systems. Responsible for ecommerce sales of closet and garage systems on Rubbermaid.com. • Leveraged traffic seeking inspiration in our design photo galleries within Rubbermaid’s closet websites and social outlets to drive sales in store. Participated in the development of two new closet design tools that made closet design easy and made it possible to visualize and create the best closet for the consumer's unique needs.• Innovated and led the creation of a new product line from idea inception through to customer presentation that resulted in $7M in incremental top line sales and increased the brand's retail and digital footprints. Chosen to lead and / or participate in several innovation sessions.• Implemented virtual product kits sold on HomeDepot.com, increasing average order size and total revenues by 30%. Initiated and executed a geo-targeted paid search campaign that pointed consumers to prove out a paid search model that drives in-store retail sales lift.• Responsible for marketing projects yielding over $55MM in revenues.• Led the re-branding project of the $18MM Decorative Shelving business in order to incorporate key market insights into the brand positioning. • Standardized the rollout plan and materials used to commercialize new product lines within the Home Organization group.• Improving efficiency by rolling out “test and learn” of soft product launch process to reduce inventory risks while maintaining agility to bring products to market quickly• Initiated lunch and innovate sessions that led to several new product development innovations. -
Advertising / Media ConsultantAutotrader.Com Nov 2009 - Dec 2010Atlanta, Ga, Us• Worked with clients to understand and scope needs then deliver advertising projects on time and within the approved budget• Increased responsibilities for partnerships by 50% in a single year and increased revenues by 60% from those relationships.• Nominated as MVP -
Web Marketing ManagerAgile Enterprises May 2009 - Aug 2009Gained invaluable web experience in a short and meaningful internship.• Introduced new health industry web business from start to finish• Edited and published over 30 articles per month• Worked with Google Ad words to drive meaningful traffic to the website.
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Business Management Program - StudentByu-Idaho Jan 2009 - Apr 2009Rexburg, Idaho, UsBrigham Young University–Idaho GPA 3.5 • Newel K. Whitney Business Award• Harvard MBA Entrepreneurial CourseConsulting ExperienceConsultant – Senior Capstone Project 2008 Yellowstone Hotel Systems (YHS), Rexburg, Idaho • Conducted “voice of the customer” research and created plans for implementing solutions to key issues • Analyzed and recommended new business model to YHS addressing key customer frustrations• Created proposals resulting in user interface improvements and resulted in significant monthly sales and retention increases. -
Marketing Director / General Manager Byu Idaho RadioByu-Idaho Sep 2008 - Apr 2009Rexburg, Idaho, Us• Conducted market research including focus groups on media and format• Discovered several key insights that impacted and changed the way media was delivered and resulted in new service offerings• Created a proposal that resulted in the rollout of online radio stations and podcasts that were not previously available
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Brand ManagerChesbro Wholesale Music Co Jan 2007 - Apr 2008Negotiated long-term agreements with three companiesDirected marketing strategies for two key product linesIncreased Yearly Profitability by 35%
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Sales RepresentativeApex Alarm Apr 2006 - Sep 2006Generated approximately $90,000 in revenues in five monthsTop 80 percent in sales for first year sales repsHelped launch Vivant to the greater Las Vegas region
Travis Simon Skills
Travis Simon Education Details
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Brigham Young University - IdahoBusiness Management - Marketing; Integrated Business Core
Frequently Asked Questions about Travis Simon
What company does Travis Simon work for?
Travis Simon works for Revmatics, Inc.
What is Travis Simon's role at the current company?
Travis Simon's current role is Life’s too short for sucky campaigns..
What is Travis Simon's email address?
Travis Simon's email address is si****@****yui.edu
What is Travis Simon's direct phone number?
Travis Simon's direct phone number is +143537*****
What schools did Travis Simon attend?
Travis Simon attended Brigham Young University - Idaho.
What skills is Travis Simon known for?
Travis Simon has skills like Marketing Strategy, Marketing, Strategy, Market Research, Marketing Management, Brand Management, Advertising, Leadership, Management, Budgets, Online Advertising, Marketing Research.
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