Travis Simon Email & Phone Number

Mountain View, Wy, Us

Sherman Oaks, California, Us

Helping companies scale Revenue through world class digital Marketing campaigns.

Los Angeles, Ca, Us

● Globally responsible for ProForm branding, web design (mobile first), consumer journey, Retailexperiences, website optimization, and brand growth.● Executive producer of all major ProForm full funnel campaigns including TV, social, print,influencer, OTT, print.● Lead the web design, messaging, and optimization teams that have achieved substantial sales growth. ● Lead branded social activations including branding, influencer, and paid activities. ● Deeply involved in campaign analytics to track performance of ad campaigns to learn andleverage advertising tests and insights to scale advertising ROAS and top line revenue.● Revolutionized Proform.com with new branding, immersive video content, and advertising.● Launched ProForm+, the revolutionary fitness subscription service with a plus.

Hyde Park, Utah, Us

Hyde Park, Utah, Us

Hyde Park, Utah, Us

London, England, Gb

Coats Americas is a two hundred year old textile business that targets females between the ages of thirty five and sixty five. It supplies the world with 1/5 of its thread and is a market leader in both industrial and consumer brand focused industries. Accountable for improved website performance, ecommerce sales growth, and an optimized digital experience for the Crafts Brands portfolio.• Qualified and vetted out website development partner to deliver meaningful changes to website platform to unlock pockets of sales growth potential within the site.• Improved consumer flow through the website, reducing unnecessary clicks to help consumers move quickly through to checkout. Pages to checkout completion reduced by up to 60%.• Vastly improved the sales rate by 150%, orders by 200%, and the conversion rate by 200% in under 6 months.• Led and drove change of fulfillment provider for website which improved site margins by 25% and resulted in annualized savings of over $250k.• Coached and developed team into increased leadership responsibilities with tremendous results.• Established partnership with sales organization to leverage knowledge gained from e-commerce success that can be reapplied to help customers win in the digital space.

Atlanta, Ga, Us

Rubbermaid’s closet systems is a sixty year old business that targets females between the ages of thirty and fifty. Accountable for product and brand marketing, both online and offline, for the closet and additionally garage systems. Responsible for ecommerce sales of closet and garage systems on Rubbermaid.com. • Leveraged traffic seeking inspiration in our design photo galleries within Rubbermaid’s closet websites and social outlets to drive sales in store. Participated in the development of two new closet design tools that made closet design easy and made it possible to visualize and create the best closet for the consumer's unique needs.• Innovated and led the creation of a new product line from idea inception through to customer presentation that resulted in $7M in incremental top line sales and increased the brand's retail and digital footprints. Chosen to lead and / or participate in several innovation sessions.• Implemented virtual product kits sold on HomeDepot.com, increasing average order size and total revenues by 30%. Initiated and executed a geo-targeted paid search campaign that pointed consumers to prove out a paid search model that drives in-store retail sales lift.• Responsible for marketing projects yielding over $55MM in revenues.• Led the re-branding project of the $18MM Decorative Shelving business in order to incorporate key market insights into the brand positioning. • Standardized the rollout plan and materials used to commercialize new product lines within the Home Organization group.• Improving efficiency by rolling out “test and learn” of soft product launch process to reduce inventory risks while maintaining agility to bring products to market quickly• Initiated lunch and innovate sessions that led to several new product development innovations.

Atlanta, Ga, Us

• Worked with clients to understand and scope needs then deliver advertising projects on time and within the approved budget• Increased responsibilities for partnerships by 50% in a single year and increased revenues by 60% from those relationships.• Nominated as MVP

Gained invaluable web experience in a short and meaningful internship.• Introduced new health industry web business from start to finish• Edited and published over 30 articles per month• Worked with Google Ad words to drive meaningful traffic to the website.

Rexburg, Idaho, Us

Brigham Young University–Idaho GPA 3.5 • Newel K. Whitney Business Award• Harvard MBA Entrepreneurial CourseConsulting ExperienceConsultant – Senior Capstone Project 2008 Yellowstone Hotel Systems (YHS), Rexburg, Idaho • Conducted “voice of the customer” research and created plans for implementing solutions to key issues • Analyzed and recommended new business model to YHS addressing key customer frustrations• Created proposals resulting in user interface improvements and resulted in significant monthly sales and retention increases.

Rexburg, Idaho, Us

• Conducted market research including focus groups on media and format• Discovered several key insights that impacted and changed the way media was delivered and resulted in new service offerings• Created a proposal that resulted in the rollout of online radio stations and podcasts that were not previously available

Negotiated long-term agreements with three companiesDirected marketing strategies for two key product linesIncreased Yearly Profitability by 35%

Generated approximately $90,000 in revenues in five monthsTop 80 percent in sales for first year sales repsHelped launch Vivant to the greater Las Vegas region