Drive business impact by providing and using data, analytics, metrics, reports, analysis, models, and insights to make better decisions. The goal is always to drive business impact, everything else is just the method. Report directly to our CEO.* Established the vision and strategy for our Business Analytics function, started the team from scratch, and scaled it to ~50 team members* Partner with our executive team, deliver actionable insights, and provide analytics support to all functional areas of the business (sales, marketing, operations, finance, product, customer support, legal, people/HR)* Enable a data-driven approach for all strategic decisions, operational processes, performance management, resource allocation, product features, financial analysis, etc.* Deep personal expertise with analytics for digital marketing, sales, and finance* Built from scratch and manage end-to-end strategy and development of a business-centric single source of truth Certified Data Repository used for all metrics, reports, and analysis across the entire company

Support Innovation Center ($50M+ budget) with financial models, budgeting, planning, performance reporting, pricing, business strategy, resource allocation, accounting support, and consumer financing and valuation analyses• Reduced payback on subscriber acquisition for our new multi-family business unit from 81 months to 16, and grew subscriber base by 250% (projected) by creating data, metrics, models, and analysis to drive changes in pricing, sales commissions, installation compensation, and servicing costs• Built dozens of robust financial models (unit economics, market sizing, and pro forma projections) to expose economic drivers and evaluate business models, pricing, and product/service offerings for financial viability• Shifted R&D investment dollars to more profitable efforts, shutting down engineering-driven and technically-interesting projects that lacked a sound business model, attractive market size, or feasible go-to-market strategy• Redefined our corporate strategy, built financial reports and slide decks for executives and our Board, modeled drivers of our economic engine and enterprise valuation, and developed top-level performance metrics linked to corresponding actionable operational metrics

Managed an analytics team and collaborated regularly with C-level and senior executives to drive strategic business priorities through business acumen, technical ability, data mastery, and advanced analytics• Enabled data-driven decision making at both the executive- and front-line levels, working vertically and across functions (sales ops, finance, marketing, product, IT) to overcome technical, business, and organizational hurdles• Produced metrics and data sets to drive new pricing controls ($100M/year actual impact), renewals performance ($600M/year opportunity), financial planning, sales capacity planning, sales compensation, cross-sell propensities, revenue forecasting, a business model shift to SaaS, and segmentation of 350k enterprise customers• Developed comprehensive data strategy for Analytics Center of Excellence, including data quality, governance, warehousing, usage & reporting, integration, security, master data management, discovery, and monetization

Managed a global team of highly-skilled data, reporting, and software developers to drive significant business impact by making data and insights readily available through reports, dashboards, websites, and mobile iOS apps• Created an analytics-focused data warehouse from scratch with 78k lines of SQL code to integrate customer, partner, market, competitor, financial, product, sales, marketing, and employee data into a single source of truth• Created data model, ETL processes, logic, and home-grown software manage dependencies and automate business logic and data integration from 289 source tables and 10 different systems• Serviced hundreds of monthly ad hoc requests, significantly improving turnaround times, reducing error rates by 80%, and improving the coverage and accuracy of some data sets by 50% through enhanced logic and processing

Created innovative analytics-driven sales & marketing tools integrating millions of data points from dozens of data sets into sophisticated statistical models, macro strategic insights, and customer-specific growth recommendations• Designed, developed, and rolled-out an SFDC-integrated web application to 2,000 sales reps that directly generated $300M-$400M in additional pipeline and $20M-$30M in incremental bookings per quarter• Created massive data cube combining internal (financial, sales, marketing), external (partner, market, competitor), and customer-specific metrics (firmographics, behavioral patterns) across common dimensions

Emphasis: Product Development and Entrepreneurship

Researched methods to model multidisciplinary systems by component composition and methods to quantify model accuracy before known system behavior is available.Member of the BYU Design Exploration Research Group.

Developed a software analytics platform before successfully exiting an early-stage SaaS startup (mapline.com) that automatically converts a spreadsheet of location-based data into a powerful geospatial analysis and visualization tool• Grew to several thousand users, including Allstate, Dollar Tree, NASA, Salesforce.com, Starbucks, and many other Fortune 500 companies, small businesses, state and municipal governments, universities and school systems, churches, police departments, and non-profits• Realized growth by producing and analyzing reports with subscriber, financial, and other key SaaS metrics to determine business strategy, product roadmaps, and customer targets

Designed and developed optimization software tool that could increase topline revenue by several million dollars each year by calculating an pricing markdown schedule that maximizes revenue while ensuring inventory turnover• Created statistical price elasticity model with 60 non-independent variables based on 260M sales transactions and over 100GB of data from multiple internal and external sources• Developed a constrained optimization algorithm and tool to maximize revenue and manage inventory sell-off

Develop and support software to provide customers and managers with simple, automated, and innovative web-based solutions. Manage a development team of up to six employees. · Designed, programmed and implemented a revolutionary software platform providing for the first-ever online administration of housing contracts, meal plans, petitions, message board communications, financial transactions, reports, and job applications. · Developed a self-service, automated Room Selection process resulting in both an increase in customer satisfaction and a savings of over $100k/year in office expenses. · Configured a web farm with load balancing and failure rollover for 6 production servers to support 600k logins, 3.5M page views, and $35M in transactions annually. · Created tables, views, stored procedures, and triggers for a 25-TB Oracle database.

Allocate the room assignments of nearly 5,000 residents, taking into account disabilities, roommate requests, program enrollment, and other special needs. · Provided exceptional customer service through effective written and oral communications with students, parents, and school administrators. · Surpassed responsibilities by creating sophisticated Crystal reports for administrators. · Initiated a web-based self-selection process to automate the placement process and improve customer satisfaction.