Travis Weir Email & Phone Number

Santa Monica, California, Us

Glendale, Arizona, Us

• Led E-commerce strategy including: UX/UI design, A/B testing, user testing, content management, promotional cadence, discount code usage and email/sms capture across US and Canadian websites.• Owned site redesign to elevate brand experience, accommodate for new products and optimize for conversion.• Increased CVR by 18% in 2023 by redesigning PDPs, optimizing for mobile and decreasing load times across site.• Increased AOV by 24% in 2023 by launching expanded product line and strategic use of upsells on PDPs and in cart.

Glendale, Arizona, Us

New York, Us

• Transformed saatva.com into a more interactive, conversion-centric experience. In only 3 months, increasedconversion rate and 5-min visit rate 47% and 62%, respectively. Decreased drop-off rate 44%.• Performed in-depth product research and competitive audits for new offerings. Prepared detailed quantitativeanalysis using Google Analytics to inform data-driven solutions for a range of product offerings.• Designed wireframes and high-fidelity visual interfaces for all products. Built prototypes for both moderated andunmoderated user testing. Synthesized tests and iterated design based on findings.• Created and maintained design system including: color palette, icons, symbols and text styles and logos.

Designed the UX/UI of Snoutscan, a biometric identification iOS app forstakeholders to use as a proof of concept to seek additional funding. Createdthe design system including: typography, icons, layout and color palette.Redesigned Mr. Sausage, a fine foods website, to improve its spacing, hierarchy,layout and imagery. Refreshed a 30 year old logo to modernize its brand.Created Critiq, an iOS app concept for a social media based movie reviewplatform. Designed a high-fidelity prototype for in-person user tests.

Harrison, Ny, Us

-Evaluated profitability and risk to design and pitch proposals to prospective clients for various attest services -Prepared customized sales-oriented presentations to deliver in new business meetings -Worked as a direct liaison to C-Suite management as the field team leader and build strong rapport with each executive including the CFO, Director of Finance and Controller on each engagement -Outperformed budgeted hours and increased engagement utilization rates by an average of 24% in 2017 -Utilized enterprise management software including Oracle, NetSuite, SAP and Salesforce -Mentored, supervised, and reviewed performance of several first and second year associates on large public engagements. Developed and coached associates on proper audit procedures and application of audit guidance

Amsterdam, North Holland, Nl

-Performed monthly analysis on key financial statement accounts for Coty Inc. and each of its segments; identified unusual fluctuations and followed-up with appropriate financial contacts worldwide to obtain explanations of variances -Prepared various analytical reports related to quarterly external reporting for distribution to senior corporate and executive management, such as the MD&A, Earnings Release and Audit & Finance Committee presentation -Participated in finance led process improvement activities and other special projects including restatements for management reporting, investor relations support, bank presentations, and public relations support -Summarized results of analysis for monthly presentation to senior corporate, regional and executive management

Gb

-Developed and maintained executive relationships with key decision makers in large accounts in conjunction with day-to-day relationship building with key resources -Design, perform, and review walkthrough and control testing plans including coordination with management/internal audit. Ensure controls are functioning as designed, identify control deficiencies, and suggest remediation plans and process improvements to increase efficiency and performance of controls -Knowledgeable in both the private and public sector of accounting including: Legal, Staffing, Distribution, Healthcare, Retail, and Manufacturing industries, through preparation of work papers and observation during fieldwork visits -Planned, developed strategy, and supervised fieldwork team in all phases of audit engagements -Monitored engagement status and budget requirements for timely and profitable completion

M.S. Accountancy, Accounting

B.S. Accounting, Accounting