Creative Marketing Director with 8+ years of experience leading internal creative processes and delivering impactful marketing projects for a diverse client base. Expertise in strategic brand development, multi-channel marketing, and implementing systems and tools that increase efficiency and growth at scale. Successful track record of developing and executing award-winning brands and innovative marketing strategies that drive significant revenue growth and client success. Demonstrated leadership ability including managing teams of 5+ and classes of 20+ ensuring goals are understood & achieved using coaching and leadership principles. KEY ACHIEVEMENTS • Transformed a solopreneurship business into a full-service marketing agency, scaling revenue 8x over 6 years.• Enhanced client revenue streams by 15% YoY in the hospitality sector.• Achieved client highest-grossing opening weekend, generating over $200K in initial revenue.• Researched and implemented tools and processes that slashed client proposals and project lead time by 50%.• Reduced employee attrition rates from 40% down to 0% and helped 1 team member achieve a promotion through coaching and mentorship.Let's Connect!trav.p.sutton@gmail.com+1-252-531-0962
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AccountantJoyner And AssociatesUnited States
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Senior Creative And Marketing Director, PartnerConsultment Jun 2016 - PresentChandler, Arizona, United StatesLead team of 5+ to develop and execute strategic marketing plans to align business objectives and client goals. Spearhead internal creative processes and manage the recurring marketing projects for a diverse client roster. Prioritize brand development, establishing brand standards, and crafting effective messaging across digital and print channels for award-nominated brands including Elliott's Steakhouse, Maple House, Andretti Karting, and Amplify Platform. Utilize data analytics to drive marketing strategies, monitor performance, and optimize campaigns for ROI. Expanded service offerings into higher-margin items and refined client niches to improve satisfaction rates.Key Achievements:• Reduced client proposal and lead time by 50%, scaling of business revenue by 8x over 6 years. • Achieved Andretti Karting's highest-grossing opening weekend, generating over $200K in initial revenue.• Designed and executed a rebranding campaign that secured a multi-billion AUM client.• Generated $57K in dining revenue from a $2K campaign spend increasing Taco Guild walk-in traffic by 31%.• Boosted client revenue by 15% YoY within the hospitality sector.• Reduced labor costs by 70% by enhancing employee efficiencies through new tools and processes (Monday.com, Gusto, Slack, Mailchimp, Canva, Keeper, Zoom API)• Navigated COVID-19 challenges through restructuring debt and maintaining 51% female ownership.• Developed a comprehensive training library in Loom to support employee development and knowledge sharing. -
Adjunct Professor Of MarketingArizona Christian University Jan 2020 - May 2020Phoenix, Arizona AreaRevamped curriculum and taught Marketing Research to 20 aspiring marketers. Redesigned learning formats in COVID by using breakout rooms and video discussions to increase engagement. Facilitated hands-on learning with diverse systems beyond traditional Canvas, exposing students to current trends in intercompany communication. Utilized data to assess student performance and adjust teaching methods for optimal engagement and understanding.Key Achievements:• Assisted a student in securing employment at a premier agency in Phoenix.• Built lasting relationships with students, leading to future employment opportunities at ConsultMent.• Increased student engagement by 30% through innovative use of virtual learning tools.• Improved course satisfaction ratings by 25% by integrating real-world marketing examples. -
Tax AccountantArtesyn Embedded Technologies Apr 2016 - Jun 2016Tempe, Arizona -
Staff Accountant, Senior Accountant, Accounting ManagerAlliance Residential Company Apr 2014 - Apr 2016Led a team of 4 accountants in managing financial reporting for over 40 entities. Ensured accuracy and compliance through final checks, reconciliations, and variance analysis. Contributed to process improvements and employee retention initiatives. Managed financial reporting and compliance for multiple entities, ensuring accuracy and adherence to GAAP. Implemented process improvements that enhanced operational efficiency and utilized data analysis skills to improve financial reporting accuracy.Key Achievements:• Maintained 100% client retention, contributing to sustained business growth.• Facilitated accurate financial reporting, achieving successful retention of publicly traded properties.• Increased reporting accuracy by 15% through the implementation of new reconciliation processes.• Streamlined paperless financial operations, resulting in a 10% reduction in reporting time.• Reduced employee attrition rates from 40% down to 0% year-over-year and helped 1 team member achieve a promotion through coaching and mentorship. -
Staff AccountantPure Flix Entertainment Oct 2013 - Apr 2014Scottsdale, Az
Travis Sutton Education Details
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Accounting -
Taxation
Frequently Asked Questions about Travis Sutton
What company does Travis Sutton work for?
Travis Sutton works for Joyner And Associates
What is Travis Sutton's role at the current company?
Travis Sutton's current role is Accountant.
What schools did Travis Sutton attend?
Travis Sutton attended Arizona State University, University Of Denver, East Carolina University.
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