Treasure Lathan

Treasure Lathan Email and Phone Number

Marketing + Operations Director @ Clarity Technology Group, Inc
Morganton, NC, US
Treasure Lathan's Location
Morganton, North Carolina, United States, United States
About Treasure Lathan

A versatile, agile, results-driven designer with a proven track record of establishing clear brand guidelines and executing creative content across various mediums. Bringing a meticulous eye for detail, a passion for innovative design and comprehensive expertise in leading-edge software. A collaborative communicator adept at working independently and within teams, excelling under pressure and tight deadlines. Known for creative thinking, consistently developing new ideas and transforming concepts into impactful visual realities.As a designer, I excel at bringing new ideas to life, being empathetic to others, managing teams effectively, and creating designs that make a difference. Highly proficient in graphic design tools, including the Adobe Creative Suite, and have a keen understanding of branding, layout, infographics and typography. Participated in pivotal roles in elevating the firm's marketing efforts through effective campaigns, international publications and strategic direction. Highly skilled at leading and collaborating with teams, managing multiple projects simultaneously and working seamlessly with internal and external stakeholders.A core strength throughout my career has been developing scalable templates and curating a library of on-brand collateral, presentations, and digital assets. Led initiatives in digital asset management, ensuring the organization and accessibility of visual resources for global teams. Additionally, my knowledge in developing motion graphics and Adobe Premiere Pro has contributed to the firm's dynamic and engaging visual identity.Eager to transition into roles that leverage my strengths and expertise in creative direction and brand management. Aspiring to tackle challenges as a creative director, art director or brand manager. I want to shape and lead a dynamic organization's innovative vision. Continuously seeking opportunities to contribute my skills and vision to a forward-thinking organization ready to drive visual excellence and cohesive brand messaging.

Treasure Lathan's Current Company Details
Clarity Technology Group, Inc

Clarity Technology Group, Inc

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Marketing + Operations Director
Morganton, NC, US
Employees:
5
Treasure Lathan Work Experience Details
  • Clarity Technology Group, Inc
    Marketing + Operations Director
    Clarity Technology Group, Inc
    Morganton, Nc, Us
  • Giant Lines Projects,
    Principal
    Giant Lines Projects, Sep 2019 - Present
    • Conceptualized and crafted the layout of award-winning design submissions, elevating individuals and organizations to national and international distinctions.• Worked alongside writers and editors to create an all-local 32-page weekly newspaper layout. • Created ads to run in print and digital newspaper copies.• Edited and produced informative videos, adding music and graphics to each video and uploaded to YouTube.• Crafted an informative brochure for a non-profit to inform the consumer and garner donations for their foundation. • Built a new company website using Squarespace, including writing and editing content and creating new graphics.• Designed building signage, working with artists and fabricators to deliver the final product.
  • Clarity Technology Group, Inc | A Ccs Brand
    Senior Marketing Manager
    Clarity Technology Group, Inc | A Ccs Brand Nov 2023 - May 2024
    Raleigh, Nc, Us
    • In November 2024, Clarity Technology Group went through an acquisition and became a CCS Brand.• Update the website to incorporate the growing company, ensuring consistency and modernization. • Proven commitment to staying abreast of the latest marketing trends and strategies, ensuring the company's competitiveness in the industry.
  • Clarity Technology Group, Inc.
    Marketing + Operations Director
    Clarity Technology Group, Inc. Mar 2022 - Nov 2023
    • Orchestrated the development and execution of impactful marketing plans, aligning strategies with business goals; increased website conversions by 40%.• Guided a company rebrand effort, evaluating key performance metrics and setting new indicators to measure the effectiveness of demand generation and digital marketing campaigns.• Supported firm operations and management to optimize business workflows and improve operational efficiency.
  • Duda|Paine Architects
    Graphics Director
    Duda|Paine Architects Jul 2015 - Jun 2022
    Durham, Nc, Us
    • Responsible for the creative direction and delivery of the firm’s print collateral, digital marketing design, infographics, e-blasts, internal branding, and media relations.• Directed all stages of the video production process from conceptualization to post-production using Figma and Adobe Premiere Pro, managing brand identity through visually captivating storytelling.• Applied strong business management skills to co-manage a talented team, developing trusted partnerships, mentoring skills, providing performance evaluations and fostering growth. • Proven track record of meeting deadlines, managing multiple priorities and completing deadline-driven tasks while leading projects and teams and collaborating with firm Partners.• Experienced in content marketing, SEO, social media, and digital design, our team engineered a comprehensive content strategy, achieving a 60% surge in social media engagement and a 25% growth in customer loyalty.• Co-directed an external public relations team to position the firm as an industry-leading voice, achieving a 40% influx in online engagement and a 60% growth on social media platforms.• Guided the firm's second international publication from inspiration to delivery, including the overall layout and Graphic Design. Crafted visually appealing layouts that captivated audiences and ensured seamless reading experiences.
  • Duda|Paine Architects
    Office Manager
    Duda|Paine Architects Sep 2005 - Mar 2017
    Durham, Nc, Us
    • Orchestrated and provided construction management oversight for the firm’s comprehensive renovation of its 30,000 sf office space. • Assisted firm partner in negotiating a lease extension that secured long-term cost savings of ~$500k over 7 years.• Facilitated compliance among cross-functional teams, driving collaboration and mitigating property-related challenges.• Led and managed a team to ensure the smooth running of the office. Identified opportunities for each team member to develop critical skills and participated in yearly performance reviews.
  • Duda|Paine Architects
    Marketing Director
    Duda|Paine Architects Feb 2009 - Jul 2015
    Durham, Nc, Us
    • Pioneered an evolutionary role realignment strategy, demonstrating visionary leadership and executive oversight to modernize operations, resulting in a 30% increase in team efficiency.• Applied UX design principles to develop cohesive, engaging brand messaging across multiple platforms, boosting brand visibility and engagement.• Led the development and execution of effective growth strategies to enhance brand recognition, implementing new creative strategies with high emotional intelligence.• Collaborated with firm partners and business development to craft and implement the company’s overarching messaging framework, ensuring alignment with the strategic vision and brand standards across all marketing channels.• Created visual language for traditional marketing activities, including social design, email marketing, presentations, and print marketing, raising user engagement by 25%.• By creating an effective content creation strategy, we generated a 25% increase in brand awareness and a 50% increase in organic search traffic. • Led the collaborative effort to conceptualize and bring the firm's groundbreaking international publication to life, increasing brand awareness and engagement.• Managed innovative, creative marketing initiatives to increase brand recognition, identify and eliminate inefficiencies, simplify workflows, and reduce operational costs.
  • Duda|Paine Architects
    Executive Assistant
    Duda|Paine Architects Sep 2005 - Nov 2010
    Durham, Nc, Us
    • Coordinated complex travel arrangements for firm partners, maintaining seamless logistics across time zones.• Contemporized and arranged partner schedules, resulting in a 20% gain in productivity and efficient resource allocation; maintained complete confidentiality in all aspects of work.• Unified the renewal process for regulatory matters, including firm memberships and staff accreditations.
  • Duda|Paine Architects
    Marketing Coordinator
    Duda|Paine Architects Jul 2002 - Jun 2007
    Durham, Nc, Us
    • Produced firm marketing materials for proposals, interviews, awards, promotions, and websites.• Managed business development meetings and developed a system to plan, track, and organize opportunities.• Created the firm’s original databases for digital assets, project data and descriptions, firm collateral, and more, eventually consolidating information into an online DAM for easy access and updating.
  • Duda|Paine Architects
    Administrative Assistant
    Duda|Paine Architects Dec 2000 - Jul 2002
    Durham, Nc, Us
    • Asserted the role of the firm’s public face and voice.• Organized the firm’s mailing list by transforming an Excel document into a CRM.• Managed conference room schedules, logistics for client meetings, and consultant work sessions.• Supported design staff with meeting minutes and correspondence, as well as creating a project filing system.• Contributed to ongoing marketing proposals.

Treasure Lathan Skills

Indesign Graphic Design Marketing Adobe Creative Suite Project Management Submittals Strategic Planning Concept Design Adobe Acrobat Corporate Branding Brand Development

Treasure Lathan Education Details

  • Southern New Hampshire University
    Southern New Hampshire University
    Graphic Design And Media Arts

Frequently Asked Questions about Treasure Lathan

What company does Treasure Lathan work for?

Treasure Lathan works for Clarity Technology Group, Inc

What is Treasure Lathan's role at the current company?

Treasure Lathan's current role is Marketing + Operations Director.

What is Treasure Lathan's email address?

Treasure Lathan's email address is tl****@****ine.com

What is Treasure Lathan's direct phone number?

Treasure Lathan's direct phone number is +191980*****

What schools did Treasure Lathan attend?

Treasure Lathan attended Southern New Hampshire University.

What skills is Treasure Lathan known for?

Treasure Lathan has skills like Indesign, Graphic Design, Marketing, Adobe Creative Suite, Project Management, Submittals, Strategic Planning, Concept Design, Adobe Acrobat, Corporate Branding, Brand Development.

Who are Treasure Lathan's colleagues?

Treasure Lathan's colleagues are Brice Davis, Austin Freed, Kat Hauser.

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