Consultant - Team Lead
Kuala Lumpur, Malaysia
Day-to-day account lead and strategic counsel for Amazon Web Services (AWS), Merck Sharp & Dohme (MSD), PropertyGuru, and Snap Inc.Key highlights:• Led the AWS ASEAN Hub team in planning and executing regional-focused media programmes since 2018. This involved working with and coordinating multiple agencies across six countries to deliver on the shared PR objectives. Also worked directly with a senior executive to shape their personal brand on LinkedIn by developing engaging thought leadership content.• Led the multi-year integrated communications plan for MSD's oncology campaign, aligning the narrative with the business unit's objectives - from raising disease and treatment awareness to championing patient advocacy and treatment access. Managed a team in executing the 360 campaign including organising product launches, panel discussions, expert interviews, and byline articles, as well as setting up and managing social media accounts, website, community management, and influencer engagement.• Managed a team of consultants in delivering a consistent drumbeat of stories that articulate PropertyGuru’s leadership position, while leveraging their wealth of data to provide compelling insights that matter to their target audiences.