Treena Colby Email and Phone Number
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Treena has more than 20+ years of business and program development, marketing, industry analysis, and program management experience. She is a strong strategic thinker with solid business and technical acumen. Currently, Treena manages a market program/product/service development process through the phases of program design, development, implementation, and performance tracking for multiple operating units in Tacoma Public Utilities (TPU). She is passionate about delivering programs that customers want, solving customer problems, and providing the best customer experience.Treena has a proven record in designing, implementing, marketing, and managing utility programs for TPU and other utilities such as Xcel Energy, PG&E, Chelan County PUD, SoCalGas, San Diego Gas and Electric, Imperial Irrigation District, and Southern California Edison. She possesses deep understanding and strategic knowledge of energy efficiency, renewable energy, demand response, water conservation, electric vehicles, and advanced metering.
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Manager, Customer Strategy And ProgramsTacoma Public UtilitiesTacoma, Wa, Us -
Program Development ManagerTacoma Public Utilities Sep 2015 - PresentTacoma, Wa• Manage a market program/product/service development process through the phases of program design, development, implementation, and performance tracking for multiple operating units in Tacoma Public Utilities (TPU).• Acting as an internal consultant, investigate and understand complex characteristics of market segments, project future directions and trends, and develop effective program strategies that yield value-added results.• Provide guidance to staff implementing new programs and products, perform project management and change management, and develop customer education and outreach programs for a variety of customer segments.• Routinely communicate with key contacts within operating units to understand the research and business objectives. Share findings and results regularly.• Track assessments of customer experience, satisfaction and loyalty, and proactively develop programs/services that enhance TPU standing among a variety of customer segments.• Specific programs and services include IIJA and IRA grant opportunities, customer experience organization development/design, customer journey mapping and end-to-end process improvement, ePortal/customer engagement portal product owner, voluntary green pricing program redesign, community solar, electric vehicles, demand response, enhanced outage communications, website redesign, energy efficiency programs, IVR optimization, billing, and low-income programs. -
Vice President Of Business DevelopmentCypress, Ltd. Sep 2008 - Sep 2015Coto De Caza, California (Hq)Cypress, Ltd. delivers efficiency, demand management, and sustainable utility programs; technical and business consulting; and customer support services. Cypress helps clients stay at the forefront of innovation through research and engineering work with emerging technologies for major utilities and technology innovators. I was responsible for the development of new business for Cypress by analyzing energy and utility sectors, identifying potential partners, evaluating technologies and products, and securing new opportunities. I also led the development and commercialization of new products and services for clients and Cypress. -
PrincipalTec Consulting Sep 2010 - Aug 2015Greater Seattle AreaFreelance writer for utility services companies and Microsoft, delivering persuasive and concise technical proposals as well as engaging and fun marketing/energy/sustainability blog posts .
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Program ManagerThe Athena Institute Feb 2007 - Sep 2008Kirkland, WashingtonAthena positions companies, utilities and communities to unleash returns from strategic sustainability.Successfully launched and managed the inaugural Discover Brilliant International Conference & Expo, a three-day conference and expo with five tracks, five summits, and 105 sustainability pioneers from utilities, business, buildings, transportation, and communities. Applied solid sustainability skills and communication abilities toward identifying and developing program topics and recruiting speakers. Specific duties included program development, speaker recruitment, marketing, audience development, and overall event management. Helped launch and managed the Urban Waterfront Revitalization conference, driving program development, audience development and sponsorship management. Designed and developed targeted marketing strategies for promoting, positioning, and branding for sustainable/cleantech companies. Conducted comprehensive primary and secondary research in sustainable companies and industries for proprietary initiatives and client projects.
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Business Development/Trade Commissioner AssistantDepartment Of Foreign Affairs And International Trade Canada Jul 2001 - Feb 2007Consulate General Of Canada In SeattleManaged industry research for investment and business development purposes, focusing on IT, biotech, cleantech, building and construction, aerospace, and agriculture. Supported companies to find customers, partners, and opportunities in the Pacific Northwest (Washington, Oregon, Idaho, and Alaska) and Canada. Assisted Canadian companies in understanding and navigating export regulations in the United States, as well as how to start businesses in the United States. Provided event management for VIP luncheons, business partnering events, and information sessions.
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Research AssociateGiga Information Group (Now Forrester Research) 1998 - 2001Norwell, MassachusettsResearched best practices, wrote case studies, and analyzed industry trends for the ePractices Consulting Division, focusing on technologies and strategies for eBusiness. Delivered client research projects and best practices research to provide advice and continuous coaching to Fortune 500 and FTSE 100 companies. Independently developed, researched, wrote and distributed a weekly newsletter, recognized by clients as one of the most popular research deliverables at Giga Information Group. Provided overall client support and account management.
Treena Colby Skills
Treena Colby Education Details
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Environmental Studies--Policy & Sustainable Development -
Project Management -
Product Development And Management AssociationProduct Development -
Marshfield High School
Frequently Asked Questions about Treena Colby
What company does Treena Colby work for?
Treena Colby works for Tacoma Public Utilities
What is Treena Colby's role at the current company?
Treena Colby's current role is Manager, Customer Strategy and Programs.
What is Treena Colby's email address?
Treena Colby's email address is tc****@****res.com
What is Treena Colby's direct phone number?
Treena Colby's direct phone number is +120628*****
What schools did Treena Colby attend?
Treena Colby attended Colorado College, University Of Washington Tacoma, Product Development And Management Association, Marshfield High School.
What are some of Treena Colby's interests?
Treena Colby has interest in Economic Empowerment, Environment, Education, Science And Technology, Arts And Culture.
What skills is Treena Colby known for?
Treena Colby has skills like Sustainability, Energy Efficiency, Renewable Energy, Strategy, Program Management, Sustainability Consulting, Energy, Cleantech, Business Development, Marketing, Proposal Writing, Energy Policy.
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Treena Colby
Seattle, Wa2msn.com, international.gc.ca
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