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Growing up in Alaska instilled a spirit of adventure that has guided my career working at the intersection of technology and entertainment. As the CEO and Executive Producer of 4WT Media, I've spent over a decade creating world-class branded and original content that captivates audiences and drives engagement. My company has a proven track record working with some of the most exciting brands on the planet including Netflix, Google, Microsoft, AT&T and ZipRecruiter to name a few. Branded Content Highlights:- Trusted Netflix Vendor: Since 2014, my company has produced +40 video projects for marketing, content, talent, and engineering teams with talent including Will Arnett, Adam Sandler, Bob Saget and Uzo Aduba.- Impactful Campaigns: Produced a high-profile Water.org campaign for Google featuring Matt Damon, showcasing the power of storytelling for social good.- TV Advertising Success: Created the first national TV ad campaign for ZipRecruiter, aired over 25,000 times, significantly boosting brand recognition.Original Films:- Festival Recognition: Our original films have competed at prestigious festivals including Tribeca, SXSW, and Raindance, earning critical acclaim.- Notable Works: "Souls of Totality" starring Emmy-Winner Tatiana Maslany (She-Hulk) and "How To Be Alone," starring Maika Monroe (It Follows) and Joe Keery (Stranger Things).Advisory Roles:- Argo Media Co: Supporting the growth and development of a creator platform since August 2022.- Pray.com: Developed a scalable strategy to integrate video content with premium audio, aligning with C-level executives to execute a successful Pilot Program.- unGlue: Provided strategic advice focused on content creation to drive business growth.Previous Leadership Roles:- Summit Videos: Founded the company to provide high-quality video content for trade shows and conferences, generating additional revenue through scalable video solutions.- Docstoc (Acquired by Intuit): Built a video department from scratch, producing over 1400 videos featuring industry leaders and creating a top-viewed Udemy course with over 25K students.- Mahalo: Led a culinary team to produce and direct over 75 original videos weekly, including a licensed video deal with Recipe.com.I am driven by a passion for storytelling and a commitment to excellence. My strategic vision coupled with extensive production experience and collaborative approach enable me to bring out the best in my teams and projects, creating impactful and exceptional work.
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Ceo/Executive Producer4Wt Media May 2012 - PresentLos Angeles, Ca, UsCEO and founder creating world-class branded and original content.Branded Highlights include: - First production team to film at YouTube Space LA - Produced Water.org campaign for Google featuring Matt Damon - Produced the first TV ad campaign ZipRecruiter which played over 25,000 times nationally - Trusted Netflix vendor since 2014 with dozens of projects globally featuring talent including Will Arnett, Adam Sandler, David Fincher and Uzo Aduba to name a few4WT's Original Films have competed at prestigious festivals including Tribeca, SXSW, Raindance and dozens more.Narrative titles include Souls of Totality starring Emmy-Winner Tatiana Maslany.Documentary films include The Need To Grow narrated and executive produced by Rosario Dawson.4WT Media has a proven track record creating branded content for digital, streaming and TV.Clients include Netflix, Google, AT&T, and Mircosoft to name a few. -
AdvisorArgo Media Co Aug 2022 - PresentWorking with executive team to support growth and development of creator platform
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AdvisorPray.Com Sep 2021 - PresentSanta Monica, California, UsDeveloped scalable strategy to add video content to library of premium audio content. Worked with C-level executives to create alignment and buy-in for video strategy. Managed creative development of video formats and executed production for the Pilot Program. -
AdvisorUnglue Feb 2017 - Jul 2018Santa Monica, California, UsServed as Strategic Advisor for unGlue, Inc. with a focus on content creation to drive growth for the business. -
FounderSummit Videos Dec 2014 - Mar 2018Founded Summit Videos to provide high-quality video content for trade shows, conferences and expos. Partnered with meeting organizers to deliver additional revenue by creating video at scale to exhibitors. -
Manager Of Video ProductionDocstoc (Acquired By Intuit) Jun 2011 - May 2012Santa Monica, California, UsBuilt video department with in-house studio and specialized team to scale production.Produced +1400 videos featuring dozens of CEOs, VCs, founders and thought leaders.Lead iOS project to create 32 Apps with video content and documents.Brokered syndication deals with top online publishers including Yahoo, Inc.Created highest-viewed Udemy video course featuring Docstoc CEO with over 25K students. -
ProducerMahalo Nov 2010 - Jun 2011Lead Culinary team producing, directing and editing +75 original videos weekly with over 10 hosts.Delivered +175 co-branded cooking videos for Recipe.com in a company-first licensed video deal. -
Art Department AssistantMagical Elves, Inc. Jan 2010 - Sep 2010Los Angeles, UsWorked on NBC Series "America's Next Great Restaurant" with Bobby Flay in Art Department. Executed set decoration, construction, painting and transport/sourcing. -
Culinary Producer / Personal ChefThe Chef Tree Jan 2009 - Jun 2010Trained with numerous chefs including:-Chef Al Levinsohn, Kincaid Grill (Anchorage, AK)-Chef Lee Anne Wong, Top Chef (Los Angeles, CA)-Chef John Franchetti, Rosso Pizzeria + Wine Bar (Santa Rosa, CA)Served as Culinary Producer for "Zeno Supper Club" series under chef/host Lee Anne Wong.Appeared on Belgian Reality TV Show "Hollywood Wives" with Astrid Bryan as guest chef.
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Producer And Project Manager4Word Thought Entertainment Sep 2007 - May 2009Produced branded and original video across multiple categories including TV Commercials, Music Videos, Digital Series, Fashion and more.
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Producer/EditorKool Fun Toys Nov 2007 - Apr 2008Produced and directed video content across multiple formats including TV, OOH and digital.
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ManagerAlaska Laser Wash Feb 1998 - Aug 2001Managed multiple locations including customer relations, electrical and plumbing maintenance, daily accounting and deposits.
John Trefry Skills
John Trefry Education Details
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University Of Colorado BoulderBusiness
Frequently Asked Questions about John Trefry
What company does John Trefry work for?
John Trefry works for 4wt Media
What is John Trefry's role at the current company?
John Trefry's current role is Producer / Content Strategist, Advisor & Founder.
What is John Trefry's email address?
John Trefry's email address is jo****@****ght.com
What is John Trefry's direct phone number?
John Trefry's direct phone number is +131074*****
What schools did John Trefry attend?
John Trefry attended University Of Colorado Boulder.
What are some of John Trefry's interests?
John Trefry has interest in Espn, Startup Weekend, Swimming, Golf, Youtube, Gilt Groupe, Npr, Environment, Australia, Deadmau5 (Joel Zimmerman).
What skills is John Trefry known for?
John Trefry has skills like Video, Video Production, Web Video, Social Media Marketing, Content Strategy, Film Production, Post Production, Digital Media, Video Editing, Videography, Camera, Producing.
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