Senior Account Executive
New York, Ny, Us
Worked across traditional and digital media platforms to raise brand awareness and drive specific business goals for clients ranging from advisory services firms to management consultancies and multinational financial institutions. I arranged and monitored interviews with reporters and producers at leading outlets, including Bloomberg, CNBC and the Wall Street Journal. On the back end, I helped develop research studies and interpret the resulting data to tell a story that would maximize media interest in order to drive business goals.