As the retail sales strategy manager for the Queensland field sales team, I was responsible for developing, planning and executing a promotional program for the newsagent channel. These promotions included seasonal multi-buys and competitions linked to special regional events.Challenges within a rapidly evolving media market, and a declining category required looking for creative and innovative ways to meet the needs of our customers and consumers, whilst maintaining volume and revenue within budgeted targets, and reducing the time cost for News Corp. I worked with third party tech startups operating in the hospitality loyalty, and third party payment space to develop both a loyalty offer and a way of aromatically tracking promotional sales across hundreds of retailers using a variety of POS systems.

Achievement of personal targets (Volume, revenue and returns) through direct negotiations with store owners/department managers to secure space in high traffic flow areas for promotions.Communication of features/benefits of newspapers to retailers in order to ensure prominent placement of products in stores, and to sell in newspaper off location stands in the supermarket, independents, P&C and newsagent channels.Building off location displays in the newsagent channel to execute major quarterly national campaigns.Resolution of delivery, allocations and returns issues for newsagents and major retailers, through direct communication with distribution newsagents and major distributors.Trained newsagents in new systems used to control their stock levels, report shortages and submit returns

Achievement of personal targets (Gross Profit, Net Sales Value, Volume and Waste) through direct negotiations with store owners/department managers to secure space in high traffic flow areas for promotional and new lines.Communication of features/benefits of new lines, and how they can drive category sales, along with pre-selling such lines.Building off location displays to drive sales of new/promotional lines within supermarkets and independent retailers.Setting promotional uplift targets for any over and above deals, tracking volume and gross profit results, and assessing the true value of such deals in relation to baseline sales figures.During my time in this role I have also been charged with being the State POS Champion, which involves controlling POS stock levels and forecasting for the requirements of upcoming promotions/new product launches, to ensure their successful execution by the field sales team.

Over the duration of my employment I interacted with many supplier representatives, mostly in the handling of credits, and claims. This provided an insight into what made for an effective, and also an ineffective sales representative. The key focus always to provide the consumer with an outcome that either met, or exceeded their expectations in a timely manner at the lowest cost to the business. I also got to witness first hand the power of word-of-mouth advertising within the golf industry, and the influence it has on consumers' purchasing habits. Providing retail sales staff with sufficient knowledge to enable them to put the correct product in the hands of the consumer in order to minimise the risk of negative word-of-mouth is critical.

ResponsibilitiesLiaison with membership about any concerns, complaints, suggestions for the future direction of the club.Providing mutually beneficial outcomes for financial stability of facility. Overseeing paid staff to ensure value for members.Preparation of programs and events to assist pre-junior members in making the transition to junior membership.Development of programs to progress junior members to regional and state level competitors.AchievementsDeveloped a junior program that has produced three state representatives and five district representatives in the past three years.Increased the number of junior and pre-junior members of the club by 20% over the past three years.Contributed to the planning and completion of a full clubhouse upgrade.