Lead marketing for the next stage of fantastic growth for Smarty - the leader in address data intelligence.

It's nice to have a hobby that also allows me the chance to incorporate my marketing skills. I've written over 1,500 reviews and articles and continue to do so on a regular basis to keep my content writing skills sharp. This also keeps me current on digital marketing, web, and SEO strategies to continually drive increased site traffic and engagement.

Drive growth for eLearning Brothers through effective marketing strategies that expand brand awareness, engage existing customers, and generate qualified leads for the sales team. + Establish effective marketing strategies, value propositions, messaging, content, and campaigns that expand brand awareness and generate demand. + Create and optimize marketing content including websites, product decks, customer stories, eBooks, infographics, videos, and webinars. + Develop integrated marketing campaigns across multiple channels including web, SEO, PPC, video, email, social media, advertising, and public relations.+ Enable and train sales teams and partners to effectively communicate brand and product messages to target audiences. + Establish online community and strategies to continually engage customers and improve renewals.+ Motivate and lead the marketing team in exploring new ways to reach our target audiences and expand the skillsets of team members.

+ Created and drove strategic marketing plans based on buyer personas to increase close rates.+ Developed, published, and managed all product marketing materials including website, collateral, webinars, infographics, case studies, and eBooks.+ Established new digital marketing campaigns and continually analyzed success metrics against goals.+ Implemented a marketing automation system that's integrated with CRM to drive prospect acquisition and conversions as well as improved customer engagement through buyer journeys.+ Rebranded company to establish consistent brand standards and ensure compliance.+ Collaborated with sales team to develop account‐based marketing communications plans, targeted messaging, partner events, and lead tracking.

Lead global marketing team for CompTIA training and certification. + Exceeded global marketing and sales targets consistently for 4 years.+ Developed global marketing strategies and campaigns for both B2B and B2C audiences.+ Created effective content for different buyer personas including collateral, blog articles, video, webinars, infographics, and social media.+ Tied demand-generating marketing campaigns and lead nurturing activities with sales processes and CRM to drive increased opportunities, conversions, and revenue.+ Implemented marketing automation system to more effectively generate and nurture leads.+ Redesigned and optimized CompTIA certifications website with strong emphasis on SEO and leads.+ Established alumni marketing role to improve customer engagement and retention.+ Directed partner co-marketing efforts to drive joint business opportunities.

+ Planned and implemented marketing programs and campaigns for Microsoft Office Specialist training and certification.+ Developed messaging, collateral, and sales enablement tools that promote value propositions, competitive positioning, and benefits.+ Implemented marketing automation system for improved lead nurturing and customer communications.+ Integrated marketing campaigns with Salesforce to improve prospect and customer experiences.

+ Increased IT training sales by 60%.+ Expanded marketing through new digital initiatives to improve our reach and effectiveness.+ Established positioning, messaging, and associated materials & sales tools. + Developed and executed product marketing strategy for expanding into new markets with a sales model that includes strong recurring revenue streams. + Thought leadership presentations at EdTech industry events and tradeshows.

+ Established a strong brand, delivered effective marketing campaigns, and drove relational sales.+ Generated over 200% increase in sales through effective marketing campaigns to global financial institutions.+ Utah Manufacturer of the Year for Marketing and Sales Expansion: Received award based on the marketing activities implemented that led to unprecedented growth for the company.+ Created and executed all product marketing campaigns and activities including collateral, sales tools, communications, lead generation, training, events, and public relations.

+ Rebranded company to better convey our expertise and unique value propositions.+ Launched new digital literacy certification and grew it to be adopted in 3,000 centers in 20 countries.+ Trained sales teams on marketing campaigns, key marketing messages, and effective sales approaches for each market segment.

+ Developed and coordinated B2B licensing sales programs and activities to large customer accounts worldwide.+ Created standardized processes for determining and measuring success of marketing activities through key metrics.+ Analyzed purchase patterns and processes to develop more effective program features, pricing, and promotions.