Joined Salesforce to experience a significantly different environment and go to market. Capacity was that of specialist advisor on data products for advertising. Definition of the role was to act as a consulting advisor to frontline marketing cloud sales in regard to data and advertising products across a defined portfolio of enterprise brands. Also advised on the go to market strategy in regard to a potential second party data product focus. This would have focused on securing partnerships and helping brands trade and monetise their data, however the mooted role in this area did not materialize.

Achieving great success building data supply across APAC, changed to focus on this part of the business in the US, UK and European markets where we saw significant improvement in engagement with local publishers/data sources in each region, and consequently significantly improved the quality and veracity of our data which underpinned the entire business model.

Founded and established Eyeota in 2010 with two co-founders, one based in Singapore, the other in Berlin. Built the first revenue generating market (ANZ) then grew SEA to result in a strong business across the APAC region. As a board and executive member was responsible for scaling the business globally into 7 markets.Key areas of my role: ● Worked across product, engineering, sales, finance as well as general management, specifically owning revenue in APAC, beginning with $0.00 and growing to approximately $6M by the time I left the business. ● Successfully raised capital from angel/seed funding through to Series B, including involvement in developing materials, identifying leads, engaging and pitching investors.● Built a local team of 10 with zero budget and launched and (was one of three founders that) established the business globally with over 100 employees in 7 markets. ● Developed the go to market business strategy and rolled-up sleeves to execute on the of opening of new markets outside ANZ including Singapore, Tokyo, London, and New York. ● Consistently attracted and retained top talent - supported them across the business by being active and involved both with employees and clients - partnering with them to problem solve and tackle challenges that achieved business growth.

Established and built the business in ANZ before broadening responsibilities to include the entire APAC region. Began with no product, resources, money or offices and built the business into the undisputed leader and recognised brand in audience data outside the US.Activities/responsibilities included raising initial capital, recruiting a CTO to develop our initial product and developing the longer-term plan and market testing. In order to be active in market and begin generating revenue we secured representative rights for AdMeld (SSP).AdMeld - successfully launched the SSP (Sell Side Platform) product in market, securing contracts with the vast majority of media companies across the Australian market. These were still nascent days for programmatic advertising and establishing this business required significant hands on market education and sales.

First employee in Australia.Launched and scaled the vertical ad network platform and services solution offered by Adify in the ANZ market. Secured the largest partner deal outside the US with Fairfax Media to launch multiple branded vertical networks. Also secured partnerships with multiple independent network operators prior to the company’s acquisition by Cox Media.

Initial move from print into digital/online advertising. Inherited a team in need of rebuilding and one coming under pressure from the evolution of ad networks. Successful period included strong performance against $90M+ revenue target and the launch of new products such as watoday.com.au and brisbanetimes.com.au

Publications included Good Weekend, Sunday Life, The Sydney Magazine. Joined the magazine division with the task of re-building the depleted sales team, developing staff, culture and to arrest a poor advertising revenue and client service situation. Launched two new magazine titles during my tenure – the Melbourne magazine & American Express: Travel & Leisure.

Promoted from Account Manager to take over management of a team of 7 staff, responsible for agency revenue into the Sydney Morning Herald and The Sun Herald.

One of the largest commercial and industrial property consultancies at the time, I joined as an entry level consultant to be trained and developed in lease and sale negotiation on commercial/industrial properties in Sydney's west