Executive marketing leadership for companies on a mission, at all maturation stages. Experienced in envisioning transformational, 360-minded initiatives that drive competitive differentiation while improving ROI and ROAS. Track record for applying insights and emerging trends to embrace the total addressable market and anticipate demand. Talent management, career progression consulting, professional development coaching, delivery of original and customized training programs, and facilitation of leadership and organizational development with activation experience for hundreds of leaders and teams across start-ups, NGOs, and advertising agencies.Leadership Development Facilitator consistently serving as a thought partner and facilitator of strategic planning, assessment planning, facilitation production and internal promotion, leadership development and alignment, and organizational culture development.Certified as a Shared Vision Facilitator (see Creating Futures that Matter Today: Facilitating Change through Shared Vision), Trusted Advisor Facilitator and Facilitator of customized business development and organizational development workshops including Customer Engagement, Technology Enablement and Leadership Team Visioning. Experienced with applying a broad range of assessment tools including the Myers-Briggs Type Indicator (MBTI) assessment, Enneagram, Influence Style Indicator (ISI), Conflict Management Styles, 360 assessment tools, Feedback Model, Active Listening, and more.

Bringing my expertise in digital marketing to the social sector, fusing my bilingual Spanish skills with my passion for relevant marketing and my history of supporting high-impact youth development programs. Create Purpose provides transformative education for abandoned children living in orphanages in Tijuana, México, through sustainable after-school education and child-centered development programs that apply the methodology of STEAM (Science, Technology, Engineering, Arts, Mathematics) with the practicality of Project Based Learning.

Servant leadership of integrated agency, resulting in 300% growth over tenure.Go-to-Market planning for businesses across 10+ industries with specialization in Aesthetics, CPG, challenger brands, high-growth early stage development companies, and celebrity-backed businesses. Sleeves-up executive leadership of near- and long-term business development strategies attuned to market trends and customer insights. Pitch leadership and win-strategy planning. Nurturing of sales leaders through growth planning for organic and net-new revenue, expanded service offerings, areas of expertise, tech stack and geographies. Establishment of agency's first cross-discipline growth team rooted in objective-setting and accountability. Fair-market price modeling and packaging of full-funnel data visualization service offering. Calibration of media and services processes with modeling of best-in-class advertising integration. Sell-in and integration of foundational Content Marketing & PR discipline. Launch of refined agency brand positioning, redesigned website and growth-minded social media approach. Acceleration of agency's adoption and integration of Generative AI solutions. Installation and adoption of first-ever enterprise-wide ERP solution. Establishment of standardized financial stewardship, ops, resource management and project management practices. Envisioning and implementation of annual internship program. Launch of first-ever Corporate Social Responsibility program and brokering of partnership with nationwide non-profit partner. Development of strategic partner network to scale and optimize consistent deliverability. Internal team leadership development and career progression mentorship...and yes, some singing. Executive leadership team for parent company, The Golden State Company, an interconnected house of companies operating in the digital media, content publishing, e-commerce and ad agency markets. Report into Founder and Managing Partner.

Tresa leads the Vocations Marketing team in the United States. She collaborates with the Sisters, sponsored institutions and partners on making authentic end roads to expand the vision, mission and spirit of the Sisters of Notre Dame. As a "Shared Vision" Facilitator, Tresa seeks to activate the imaginative capacities of the organization to envision a future state that aligns with the founding mission and the call to respond with compassion to the needs of today, in every generation.

Tresa is focused on providing referrals to buyers, sellers, and investors of residential real estate. Her team at Coldwell Banker Coastal Alliance earned the prestigious 2018 International President’s Elite recognition by Coldwell Banker.

Tresa serves on the Music Ministry team as Cantor, calling the faithful to full and active participation in the sung music of common worship. Soprano and Mezzo Soprano soloist and choral ensemble singer, including the Religious Education Congress choir and Taizé community choir.

Tresa leads the growth and development of key Rosetta client engagements. She is responsible for fostering teams and creating long-lasting and trusted relationships with her clients. As SVP, Account Management, her role includes sharpening discipline practices on a national level and elevating the team both through career development and understanding of Rosetta's core strengths to support clients. Promoted from VP of Account Management within the Communications Business Unit, where she was responsible for the management, service and profitability of global accounts, focusing within the Consumer Electronics space. Her responsibilities included strategic client relationship building and client satisfaction initiatives. She advocated for digital solutions that aimed to achieve client business objectives and delight customers. Tresa also served as coach and mentor to the account team, partnering to facilitate excellence on both day-to-day assignments and overall performance.

As Vice President, Account Management, Tresa drives cross-agency team performance and fosters deep relationships with key clients. Her leadership models the acumen, results and identity of the Client Services team in support of agency goals. She works to craft market-relevant account strategies that align with success metrics and ensures plans are adaptable to dynamic market forces. She leads knowledge sharing through a scalable process for new Client Services team members including training and curriculum development for Client Services staff. As VP, she is responsible for collaboration with and support of the executive committee toward increasing strategic value and material impact for clients. Promoted from Client Services Director. In that role, Tresa managed the Client Services team comprising Account and Project Management toward strategic growth of client accounts and the successful delivery of projects. She ensured the development of strategic account plans and monitors the studio's efforts to ensure adherence to timelines and budgets. Day-by-day, Tresa focused on organic account growth, nurturing new relationships, and training the team to reach a sustainable level of efficiency. Also responsible for managing multiple client relationships through the ability to understand their marketing, business and user objectives.

Tresa leads digital initiatives for the Target account, serving categories across Home, Grocery, Health, Apparel and Accessories, Design Partnerships, Electronics, Entertainment, Photo and Holiday. She is responsible for the digital launches for specialty and limited time only brands. Tresa collaborates with clients and strategic partners to meet business objectives for initiatives in mobile, digital out of home, interactive marketing, branding, online advertising, and photo and video production. She directs a multi-platform team from pitch to deployment, launching Target’s in-store interactive kiosk for Video Games and Target’s first in-store integration of mobile ratings and reviews in Home category.

Tresa manages the transition plan for migration of external development in-house, facilitating staffing and on-boarding of future-state team. She supports standardization of site requirements and functional specifications to improve accuracy and timeliness of all content and feature launches.

Tresa is the Hasbro account relationship owner, supporting the vision and execution of priority redesigns of branded experiences for Kids, Tween and Pre-K audiences. She also manages the Target business, with a focus on movie and video game digital properties, translating merchant goals and in-store advertising to increase site engagement and sales. Tresa is responsible for collaboration with Target stakeholders and studio partners on exclusive promotions aimed to increase AAA title sales.Promoted from Interactive Producer, a role focused on day-to-day delivery of digital marketing initiatives for Target account. As Producer, she spearheaded optimization of internal delivery processes and client financial stewardship.

Tresa leads client communications and day-to-day delivery of digital marketing projects for American Standard and A.G. Edwards, in close partnership with Account Management counterparts and cross-functional leadership team.

Tresa ensures the BMW customer service reputation remains consistent in its online expression, as she manages day-to-day digital campaign implementation and web maintenance with a cross-functional team. Promoted to Project Manager from role of Webmaster (Online Technical Customer Service), where she represented technical support for the bmwusa.com and bmwfilms.com web sites. Selected to represent usability partner and trained to write usability evaluations for agency clients.