Tres Mccullough Email & Phone Number

New York, United States

Founded and manage Relevance Studios, a new in-house creative services agency at Brodeur Partners, a traditional media relations agency. + Relevance Studios was conceived to provide Brodeur’s clients access to a broad spectrum of integrated creative services in a more streamlined model that yields more effective work faster and more efficiently than traditional advertising agencies. The department conceives, produces and deploys work that is produced both fully in-house and with a collection of award-winning global specialists as needed. Projects have included virtual and augmented reality, TVC production, direct mail, digital, interactive video, documentary production, mobile app development, print production, promotional programming, and brand design.+ Fueled dramatic organic growth across Brodeur’s top accounts and have played an essential role on new business (with a 75% conversion rate) that has contributed to significant year-over-year agency growth since 2019.+ Developed a proprietary collaborative process for expediting the development of engaging, cost-effective creative communications.+ Led a multi-media training program designed to mentor agency talent – with little to no advertising experience – on how to add value to the creative process.+ Established the Shortform Factory, an intern program designed to give college students real-world editing and animating experience and to give clients boundary-pushing creative options at zero cost.

Greater New York City Area

Co-founded and co-managed a highly entrepreneurial full-service marketing agency dedicated to breaking industry conventions, maximizing budgets and delivering results. + Delivered an average profit margin of 20+% for 17 consecutive years. + Sold a minority equity position to Omnicom.+ Managed, nurtured and trained 70+ employees.+ Built a robust experiential and full-service production discipline in-house.+ Managed all creative output.+ Mapped and implemented a unique media/publisher vetting process.+ Forged strategic alliances with advanced production and technology companies including Wirewax, Escape Velocity Content, Maul Media, Zooppa and multiple talent partners including CAA.+ Pitched and won: AB-InBev, A&E, Boru Vodka, Cotton Inc., Destination Canada, Gatorade, Hasbro, HBO, HTC, International Trucks, LG Mobile Phones, NBC Universal, Oath Brands (a Verizon company), Optimum, Propel, Sony Ericsson, Tony Awards, and Washington Mutual.+ Creative recognition: One Show, Pro Awards and Ex Awards

Greater New York City Area

Led the ExxonMobil Fuels business, focusing on securing acquisitions for their proprietary technology, Speedpass. Created a forward-thinking, multi-discipline agency with an agency, and successfully secured over 2.5 million qualified consumer sign-ups, dramatically exceeding the most aggressive stretch goals.

New York

Led the Champs Sports retail account with a heavy focus on coordinating complex, integrated co-op campaigns with Nike, Adidas and Reebok.

Worked on KFC, STP (STP Fuel Additives, Son of a Gun, Simonize, STP NASCAR Racing), Molson Beer and New Business. Led the renowned Y&R Account Coordinator Training Program.