• Created analytics platform to measure the performance and rollout of ledger/token based upgrade to the BitTorrent protocol with over 1M daily token users.• Lead the change of the data mind-set in the company from basic metric/KPI tracking to deep analysis and a focus of the drivers of customer behavior. • Worked closely with the executive team on strategic planning and providing analytic advice on new initiatives and product testing.

• Managed, planned, and analyzed data generated by desktop and mobile ad revenue platform for performance optimization with a global user base of over 100 million MAU and dozens of integrated SSP partners.• Collaborated with engineers on new products and features to release and support continuous delivery of software with design and features backed by customer data and analysis.• Decreased time and effort required for daily revenue reporting using API connections and improved ETL process.• Created dashboards and analysis to monitor and track a product and feature roll-out from first alpha to successful launch.

• Created process to convert from local data sources to cloud-based data API with python• Measured and presented A/B test results to executive-level clients • Developed relationships with clients to design, test, and execute strategies to better understand consumer behavior within retail store.• Generated analysis as key member of a high performing team resulting in a 32% YoY increase in department revenue• Extracted data from a variety of sources for analysis and then delivered presentation to external clients• Analyzed retail sales, traffic, demographic, and WiFi data for KPI and trend opportunities

• Worked with global and cross-function teams to plan analysis and set-up the required data• Created, updated, and distributed dashboards using Tableau• Managed and maintained SQL Server database• Created ETL process for new databases using SSIS• Initiated and supervised database move from MS SQL to SAP HANA

• Created media mix models to analyze and determine incremental revenue resulting from multimillion dollar marketing campaigns in the range of $2MM - $70MM • Developed a major product launch analysis using Bass diffusion models and Bayesian probability analysis to determine the marketing and economic factors behind a successful product launch – Earned “Innovation of the Year” award for this project• Managed a team to create reporting, dashboards, and analyses for large national sponsorship deals – Presented and distributed analyses to large cross-functional teams• Created multi-year sales and market share forecasts using industry-wide data to assist management’s understand of the competitive landscape, market trends, and accurately plan future sales goals• Developed interactive dashboards using Tableau and delivered resultant presentations to senior management• Collaborated with a top consulting agency on creating detailed media attribution models used for planning, growing, and optimizing media strategies• Prepared and analyzed A-B testing with varying goals of increasing sales and customer traffic• Created, organized, and analyzed large data sets of over 1 million records on a regular basis

• Modeled sales trends using Excel to help management develop forecasts• Regularly earned top sales per hour and received multiple Employee of the Month awards• Energized the sales team to achieve and exceed monthly goals• Promoted to corporate office in Westborough MA

Designed, setup, and managed audio for corporate events with companies including Intel, Oracle, and San Francisco Symphony.

Worked as a technician building and repairing sporting goods.

Achieved certified proficiency in ten departments including rentals, seasonal, shoes, SCUBA, mountain sports, and general athletics.

As a certified Red Cross lifeguard performed lifeguard duties at various pools and rides.