Major accomplishments include reducing advertising and marketing cost by 50% and concepting a new multi-tiered product line to differentiate the brand.- Created a storytelling platform by revamping the brand story and developing strategies for leveraging all channels effectively.- Founded the digital marketing practice and established online presence from the ground up via email, social media, SEO and influencer programs.- Partnered with a PR firm to optimize print strategy and increase awareness with targeted media coverage in Architectural Digest, House Beautiful and Interior Design.- Grew demand by 40% YoY by leading the end-to-end production of four print and digital catalogs in three months.

Social Media Marketing- Developed roadmap including campaign concepts, editorial content and promotional calendar. - Implemented paid social campaigns and increased new user traffic by over 65%.- Created influencer program strategy to gain backlinks and increase organic traffic.Email Marketing- Responsible for growing subscriber base, engagement, and revenue goals.- Managed operations including the marketing calendar, creative direction, deployment, A/B testing and measurement.- Implemented trigger and drip campaigns to reduce cart and browse abandonment. - Implemented cross-sell /up-sell and engagement strategies to increase customer lifetime value.

- Conducted competitive analysis to diversify overall product line, developing exclusive programs for major US retailers including Bed Bath & Beyond, Kohl's, JC Penney, Lowe's & Target.- Provided analysis and sales optimization strategy to meet financial objectives.- Provided cross-functional leadership to ensure successful program execution.

- Responsible for all aspects of assortment planning from product development to post-seasonal analysis.- Analyzed business and worked sales team and retailers on product growth strategies to hit top line goals.- Responsible for financial results through pricing, promotions, marketing, and packaging.