- Mobile Measurement Platform (MMP) assessment and strategic recommendations- KPI analysis and recommendations- Data Governance assessment and recommendations (including taxonomy)- Martech / Adtech contract negotiation and cost savings analysis

Writer of the cyberpunk action series Nexus Point on Webtoon, with over 38,000 weekly subscribers

Writer of the supernatural workplace comedy, Re-Possessed, published on Webtoon Originals with over 68,000 weekly subscribers

Led a dynamic team across media, SEO, and measurement, driving campaign success in fintech, travel, and consumer brands. Pioneered a learning culture, elevated team capabilities, and forged strategic partnerships.🌐 Strategic Leadership:- Led a dynamic team of 15 planners, strategists, and SEO leads, fostering a culture of continuous learning and competitiveness through a structured team learning agenda. - Responsible for over a dozen clients across three key verticals: fintech, travel and tourism, and consumer brands.💡New Product Development: - Pioneered innovative products and strategies, from streamlined reporting to predictive ROI modeling, upscaling team capabilities in a rapidly evolving landscape#Leadership #StrategicThinking #MediaStrategy

🚀 Driving Global Impact and Business Growth through Strategic Partnerships!Global Business Partnership Leader at McDonald's, orchestrating strategic collaborations across 70+ markets and advising on over $2B+ in media spending. Created measurable ROI through partnership growth, technology co-development, and innovative brand safety measures, fostering an environment of learning and future-proofing McDonald's offering across the globe.🌐 Strategic Leadership:- Led Joint Business Partnership growth across 70+ markets, influencing $2B+ in global media spend.🤝 Partnership Expansion:- Increased partners by 67% in year one, generating substantial commercial savings.- Partners included industry giants: Google, Twitter, Meta (Facebook), Spotify, Snap, Teads, and The Trade Desk.💡 Innovative Vision:- Developed a new partnership vision, boosting value creation by 20% in year one.- Influenced partner product roadmaps, co-developing first-to-market tech exclusive to McDonald’s.📈 Outcome-Focused Metrics:- Implemented brand safety measures, enhancing transparency and controls.- Designed dashboards with Twitter and Google, driving up to 37% improvement in business returns.🌐 Global Collaboration:- Facilitated best practice sharing and innovation globally, leading a forum of 10+ countries monthly.- Organized partnership up-fronts, aligning strategies and priorities for the coming years.💡 Thought Leadership & Innovation:- Launched a quarterly speaker series, featuring industry experts for future-proofing.- Identified critical optimization metrics, resulting in 5% YoY growth in campaign ROI.#GlobalPartnerships #StrategicLeadership #InnovationImpact

🚀 Transforming McDonald's Customer Data in Paid Media!Managed multiple agencies, driving full-funnel campaign development, and spearheading strategic projects at McDonald's across over 70+ countries. Elevated customer data strategy and usage across programmatic channels, managed mobile measurement solutions, and built innovative strategies and solutions that drove measurable value and ROI. 💼 Strategic Management:- Managed agencies for full-funnel campaigns and strategic projects, spanning data, innovation, measurement, and more.🔍 Programmatic Transparency:- Partnered with Sourcing to enhance agency MSA language, boosting transparency and defining cost structures.📱 Mobile Measurement Success:- Led Mobile Measurement Platform team, increasing adoption and improving measurement for acquisition campaigns.🌐 Global Solutions:- Prepared for iOS14.5 implementation, achieving an outstanding 37% opt-in rate for ATT (against global benchmark of 12%).- Designed industry-leading solutions for global markets, featured in the WSJ as best in class by Apple's CTO.💡 Thought Leadership in Customer Data / AdTech:- Drove strategic evolution from product-centric to consumer-centric approaches.- Crafted omni-channel learning agenda, advancing digital media, data, measurement, and technology.🌍 Global Partnerships and Reduction in Rates:- Negotiated partnerships with ad verification partners, delivering 10-36% rate reductions.#MarTechTransformation #StrategicManagement #InnovationImpact

Organized convention partnerships and appearances, lead convention teams to boost awareness and sales of RWP anthology, research and services, hosted and moderated educational panels on the role comics can play in education and reading comprehension

Nominated for two Harvey Awards: Best Anthology and Best Original Graphic Publication for Young Readers (2011), I contributed an Albert the Alien short story to the first Reading with Pictures anthology

Contributed to the Dante's Inferno inspired anthology, What Fresh Hell is This, from publisher Red Stylo Media

Nominated for two Harvey Awards for "Best Online Comic" (2015, 2016), Albert the Alien is an all ages webcomic and graphic novel series about the first foreign exchange student from another planet. Self published into 4 print editions, and the first young readers syndicated series on Mark Waid's Thrillbent website.

Strategic leadership focused on maximizing efficiency and effectiveness across the global organization. Transformed global media strategies, saving $1.4M through programmatic transparency benchmarks. Orchestrated a centralized TAAG team, achieving a remarkable 3:1 ROI and optimizing agency relations, resulting in 10% agency fee savings. ✨ Led transformative initiatives:- Internal Benchmarks: Crafted benchmarks, saving $1.4M in programmatic spending and agency contracts.- TAAG Team Success: Built and managed TAAG team, achieving a stellar 3:1 ROI globally.🌐 Global Impact:- Streamlined Reporting Methodology: improving market team understanding of digital media performance and improving benchmark performance by 15%.- Integrated Planning: Drove a 16% improvement in media efficiency globally.💡 Innovative Strategies:- Agency Incentives: Implemented program, fostering a 36% boost in relations and 10% fee savings.- Strategic Partnerships: Established JBPs, negotiating added value terms with key media partners.✅ Outcome-Focused Leadership:- Agency Contract Negotiations: Collaborated on revisions with procurement, increasing agency FTEs at no extra cost (valued at $600,000).- Audits & Process Optimization: Reduced RFP process time through innovative agency audit processes.#MediaManagement #StrategicLeadership #ROIImpact

Wrote a single issue story, Los Ojos, that was collected in the Best of Omega Comics Presents vol 2 edition.

Established and managed the Chicago media division of VML, driving innovative digital media efforts for Sears/Shop Your Way. Proven track record in team building, client revenue enhancement, and implementing cutting-edge programmatic strategies leveraging customer data and AdTech.💼 Team Leadership:- Established and led the Chicago media division for Sears/Shop Your Way, managing cross-channel teams.- Lead client brainstorming sessions for a 360 business approach to improving website UX📈 Operational Excellence:- Implemented client 1st party data platform, programmatic integrations, and efficient invoicing processes.- Identified a preferred programmatic trading desk partner, driving 23% efficiency in media pricing.💡 Innovative Strategies:- Explored new business opportunities, resulting in a substantial $1.2M increase in annual agency revenue.- Collaborated with strategy and analytics teams for UX optimization, increasing client revenue.🌍 Thought Leadership and Education:- Facilitated industry thought leadership through research, POVs, and organizing media day for clients.- Organized media day: all day educational session between industry thought leaders and clients to educate on new media opportunities and products#MediaLeadership #InnovationImpact #OperationalExcellence

Short term contract. Ensured seamless execution of planning processes and policies for assigned accounts. Cultivated effective relationships, optimizing campaign budgets, and providing insightful analysis to enhance media strategies. 💼 Operational Excellence:- Ensured adherence to planning processes, policies, and procedures for assigned accounts.- Built and introduced self-evaluation forms, enhancing internal agency processes and reviews.🔍 Efficient Buying Process:- Collaborated with the media team to ensure adherence to buying processes for assigned brands.🤝 Stakeholder Relationship Management:- Cultivated effective relationships with internal teams and agency partners, resolving issues proactively.💰 Budget Optimization and Analysis:- Reviewed campaign budgeting, identifying efficiencies for additional media investment.- Provided valuable analysis on competitive tracking systems and social media opportunities.#StrategicCollaboration #OperationalExcellence #ResultsDriven

Contributed a short story to the Killer Queen anthology, stories inspired by the music of Queen.

Contributed a short story to Aw Yeah Comics #7, as well as several short stories that were only published in the digital edition

Lead a team to spearheaded transformative campaigns that reshaped how Microsoft approached media planning across all business units. Built innovative new approach to planning, exceeding benchmarks, and building integrated teams to deliver exceptional results. 💡📈 💡 Strategic Thinking & Innovation:- Led a new Microsoft team, redefining media planning and fostering innovative strategist thinking.- Developed solutions for fast-turn campaigns, overseeing digital media plans across multiple platforms.💼 Client Relationship Management:- Managed client relationships for national and regional campaigns, ensuring timely and impactful deliverables.- Collaborated with diverse teams, contributing to campaigns that exceeded benchmarks and increased awareness by 30%.🔍 Analytical Excellence:- Presented strategic approaches, recommendations, and wrap reports to clients at all levels.- Merged traditional and digital lines to form an integrated team, driving consistent improvement in campaign KPIs.🌐 Cross-Functional Integration:- Interviewed, hired, and developed teams at all levels, establishing efficient processes and best practices.#MediaLeadership #StrategicInnovation #ResultsDriven

Strategic B2B Media Planning across multiple business lines for HP! Developed tailored channel approaches to exceed client objectives across print, online, and lead generation. Experienced leader in coaching and empowering assistant planners, skilled in trafficking digital creative, optimizing campaigns, and leveraging research tools for maximum effectiveness.🎯 Audience Segmentation Excellence:- Refreshed audience segmentation studies for SMB and Public Sector, optimizing budget and performance.- Redefined SMB audience for new product initiatives, launching successful campaigns for global lead generation.🤝 Stakeholder Engagement:- Led internal and external meetings, aligning media, creative, and campaign goals.- Cultivated relationships with media vendors, fostering opportunities for new product creation and added campaign value.💡 Innovative Ideation and Leadership:- Led team brainstorming sessions for new products and major campaigns.- Developed POVs on changes to the digital landscape, presenting best media ideas to clients and the agency network.📊 Analytical Excellence and Reporting:- Coordinated with analytics team for post-campaign analysis, condensing results into actionable insights.- Supervised team in cost savings, billing reports, and annual competitive reporting, presenting to clients.👥 Team Development and Training:- Oversaw the development and training of new strategists and assistants.#B2BMediaPlanning #StrategicLeadership #InnovationImpact

Contributed an original Albert the Alien short story for the Reading with Pictures vol 2 anthology, published by Andrews McMeel (2013)

Contributed a short story to the Hope The Hero Initiative charity book from Ronin Studios

Maximized campaign effectiveness through strategic analysis and innovative media approaches. Planned results-driven media plans across print, online, and lead generation channels. Enhanced team capabilities through coaching and training, trafficked digital creative, and optimized campaigns through data-driven insights. 💡 Strategic Planning Excellence:- Developed channel/media approaches aligning with client objectives for print, online, and lead generation.👥 Team Development:- Coached and delegated tasks to assistant planners, contributing to their skill development.📊 Operational Efficiency:- Trafficked digital creative using DFA, ensuring accurate reporting for detailed monthly analysis.🎯 Optimization and Analysis:- Analyzed monthly digital reports, optimizing campaigns to maximize effectiveness.🔍 Research and Competitive Analysis:- Leveraged media and competitive research tools to track campaign development and enhance effectiveness.#MediaDevelopment #OperationalExcellence #ResultsDriven

Developed and presented strategic, multichannel media plans for diverse clients, including the American Heart Association, Carrier, and the Navy. Established early market entry strategies, conducted comprehensive competitive analysis, and researched innovative media opportunities to drive client success.🎯 Client Portfolio:- Successfully managed accounts for prestigious clients including the American Heart Association, Carrier, and Navy.💡 Strategic Planning Excellence:- Developed and presented multiple media plans, aligning with client objectives across print, broadcast, and online components.🚀 Market Entry Strategies:- Established early market entry strategies, contributing to successful client campaigns.🔍 Analytical Excellence:- Conducted Competitive and SWOT analysis for non-automotive clients, deriving valuable insights and client recommendations.🌟 Innovation and Research:- Researched emerging media opportunities, enhancing client benefits and staying ahead of industry trends.- Contributed to research materials for new business pitch components.#MediaPlanning #StrategicExcellence #ClientSuccess

Developed and implemented dynamic communications plans for diverse clients, including notable brands like Bosch, Oakwood Healthcare, Delta Dental, and more. Crafted strategic, multichannel media plans, conducted insightful consumer research, and delivered impactful results presentations. 🎯 Client Portfolio:- Successfully managed communications plans for diverse clients including Bosch Aftermarket Autoparts, Oakwood Healthcare System, Delta Dental, and White Castle.💡 Strategic Planning Excellence:- Developed and presented multiple media plans, aligning with client objectives across print, broadcast, and online components.- Crafted concise results decks, highlighting relevant learnings and offering recommendations for future campaigns.🔍 Insights and Analysis:- Researched consumer insights using MRI, developing integrated Resonance Strategies for diversified clients.- Conducted Competitive and SWOT analysis, providing valuable insights and recommendations.💪 Innovation and Research:- Investigated various traditional and non-traditional media, writing comprehensive POVs for clients.#CommunicationsPlanning #StrategicExcellence #ClientSuccess

Spearheaded and executed the company's inaugural Integrated Marketing Communications (IMC) plan, achieving significant sales growth through targeted campaigns, strategic partnerships with software design companies, and successful negotiations with local publications. 🌐 Integrated Marketing Communications (IMC):- Spearheaded the development and implementation of the company's inaugural IMC plan, including effective branding and positioning strategies.📈 Sales Coordination and Growth:- Collaborated with the sales team to boost company proposal opportunities, achieving a remarkable 37% increase.🤝 Partnership Management:- Successfully communicated and negotiated partnerships with multiple software design companies.- Established fruitful partnerships with local publications, contributing to the company's growth.#MarketingStrategy #Partnerships #BusinessGrowth