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As Head of Global Commercial Partnership Solutions I work with various stakeholders across the company to help drive the strategy, creative ideation and development of cultural drumbeat packages, focused on moments important to TikTok, our audience and brand partners.I joined TikTok from Facebook / Instagram, where I spent 12 years. I started in London as one Facebook's earliest employees, helped to set up 12 commercial offices across EMEA, LATAM and APAC, spent 4 years in NYC and spent my last year running operations for Instagram in EMEA. I am also an Independent Non-Executive Director on the operational board of the Professional Footballers' Association (PFA); a mentor to the England Rugby Football Union (RFU) team; and am on the global advisory board of Soho House Group. Finally, I also plays an active role in championing diversity and inclusion within the advertising industry, holding advisory roles in a number of organisations in the sector.
Tiktok
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Global Head Of Commercial Partnership SolutionsTiktok Jun 2024 - PresentLos Angeles, California, Us
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Head Of Marketing, Global Business Solutions, EuiTiktok Feb 2020 - Jun 2024Los Angeles, California, Us- Lead a function that consists of Creative Lab, B2B Marketing and Comms, Brand Strategy, Marketing Operations and Partnership Solutions. - GBM champions TikTok in the B2B world through education, inspiration, building trusted relationships and limitless creativity, with the aim of setting advertisers up for TikTok success.
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Global Advisory Board MemberSoho House & Co Apr 2021 - PresentStrand, England, Gb- Support and advise on key growth strategies. E.g. content, digital.- Hold leadership accountable to house foundations & D&I pledge- Provide insight into millennial and Gen Z trends- Provide membership insight in key regions on how we are performing.- Led regional focus groups on set topics and present back to leadership- Be a ambassador for Soho House, vision, mission and values -
Independent Non Executive DirectorProfessional Footballers' Association Jan 2021 - PresentManchester, Gb- Independent Non Executive Director on the Operational Board of the Professional Footballers' Association (PFA). - The PFA is the union for all current and former footballers and scholars in the Premier League, the FA Women’s Super League and the English Football Leagues. -
Board Of TrusteesIdeas Foundation Oct 2018 - Mar 2022London, London, GbThe brightest ideas don’t come from one place or one type of person. We inspire and nurture young talent, through a variety of creative experiences: Yet last year 92% of creative jobs in the UK were held by the most ‘advantaged’ in society. That doesn’t add up for anyone. So we’re here to help move the creative, tech and communications industries in a more diverse direction. We’re asking them to think bigger and open their doors to students who don’t normally get a look-in. Students who may never have thought about joining the industry, yet are full of ideas. -
Board Of AdvisorsBeyond Jun 2011 - Dec 2020London, England, GbBeyond is a digital design agency made up of bright and passionate individuals focused on creating and delivering beautiful experiences for their clients. -
Director Of Market Operations, EmeaInstagram Jul 2019 - Jan 2020Develop and execute regional strategy and programs with teams and clients which includes commercial solutions and Instagram’s broader company priorities. -
Director, Global Agency DevelopmentFacebook Aug 2011 - Jun 2019Led the strategic global relationship between the media and creative agency agencies of Publicis Groupe, and Facebook and its Family of Applications and Services. This includes:*Global Partnership Management: Understanding the business needs of partners (fb customers) and how Facebook tools, values, culture and platform can complement and develop that partnership; driving revenue growth and partnership sentiment.* Global Stakeholder management (external). Leading strategy and relationship management with C Suite / senior stakeholders at Publicis Groupe, one of Facebook’s largest Holding Company partners * Cross Functional Stakeholder Partnerships (Internal): Work to bring together multiple internal stakeholders (product, legal, policy, communications, sales, measurement, M-Team) to support the agency partnership to drive mutual success for all parties.*Diversity and Inclusion: Committee member of Black@London, Facebook's Employee Resources Group (ERG) whose aim is to build a strong, vibrant community that leads the conversation on equity, accelerating the personal and professional development of its members, and beyond. Specifically leading our D&I efforts in the advertising industry. -
Head Of Strategy And Planning - International (Emea, Apac, Latam)Facebook Apr 2008 - Aug 2011As one of the first Facebook employees outside of the US, my primary responsibility was to work as part of the European management team alongside the regional VP on planning, building and scaling Facebook's international commercial operation as we launched offices and built out high performing teams in London and across Europe and EMEA.After helping launch and establish Facebook's commercial operations in EMEA, I then went on to play a similar role for our emerging markets. I was responsible for market development and sales strategy and planning within global emerging markets (APAC and LATAM), working alongside the regional VP. Overall across EMEA, APAC and LATAM, I supported the planning, launch and development of 15 offices.
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Head Of Consumer InsightsAol Uk Jan 2007 - Feb 2008New York, Ny, Us· The principal AOL UK Consumer Insights lead, responsible for: developing understanding of the market and the consumer; championing the consumer in business decisions by commissioning research from external agencies and managing the delivery of these projects; supporting the Interactive Marketing (Sales) team in initiating and delivering key pieces of original and Thought Leading primary research to establish AOL as leaders in their chosen market; responsible for providing market research solutions to Proposition Development, NPD and marketing initiatives; and responsible for utilising industry standard data from ComScore, Nielsen and TGI to ensure a 360 degree view of the market and user. · Built successful working relationship with the Strategy, Sales, Central European and Marketing Teams, to ensure that consumer insights is firmly at the centre of high level business decisions around proposition development and launch, pricing, and ATL / BTL marketing and offers. -
Senior Manager, Product MarketingAol Uk May 2006 - Jan 2007New York, Ny, Us· Worked as part of the Central European Portal Proposition Development team to define the starting point for the strategy, product and vision for the redevelopment of the AOL portal proposition from a consumer needs perspective.· Rolled out the first stage of a pan-European segmentation which was used to drive thinking around development, marketing and positioning of products and services for the Portal / Audience business to drive usage of the Portal (increased page impressions and CTRs). · Actively participated in “SWAT” teams to rapidly turnaround key products in need of energising, against consumer and competitor based criteria. Key achievements include working on the revamp of the AOL Talk proposition and the AOL Broadband ATL offer, which resulted in immediate uplifts in uptake and sign-ups.· The regular contact point for the Marketing team to ensure the alignment between the product pipeline and the marketing communications plan on a quarterly basis.
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Manager, Consumer Insights (Innovation)Aol Uk Nov 2002 - May 2006New York, Ny, Us· Managed all broadband related consumer insights which drove the development and evolution of the AOL Broadband proposition and related product and service offerings (e.g. Home Networking, Voice, VOD etc.) to ensure AOL product and services met the needs of consumers and commanded a leadership position in the UK.· Management of all pricing, demand modelling and offer testing research.· Management of usability / HCI product testing and development work, working closely with the design and programming teams.
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Business And Strategic AnalystErnst And Young May 2001 - Nov 2002London, GbPrimary responsibility was the identification and analytical assessment of financial services trends and drivers, and the translation of these trends and drivers into high level business implications and strategies for the future via presentation of findings to Senior Partners within the service lines. -
Senior Research ExecutiveIpsos 1998 - 2001Paris, FrPrimary responsibility was day-to-day management of a major brand equity, advertising and satisfaction tracker on behalf of Abbey National. Other responsibilities included management of ad hoc projects from proposal, through analysis & interpretation of results, to presentation of findings & recommendations.
Trevor Johnson Skills
Trevor Johnson Education Details
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University Of ReadingModern History And Sociology -
Nower Hill High School
Frequently Asked Questions about Trevor Johnson
What company does Trevor Johnson work for?
Trevor Johnson works for Tiktok
What is Trevor Johnson's role at the current company?
Trevor Johnson's current role is Global Head of Commercial Partnership Solutions at TikTok. INED at the Professional Footballers’ Association (PFA). Global Advisory Board Member at Soho House.
What is Trevor Johnson's email address?
Trevor Johnson's email address is trevor@fb.com
What is Trevor Johnson's direct phone number?
Trevor Johnson's direct phone number is +4477532*****
What schools did Trevor Johnson attend?
Trevor Johnson attended University Of Reading, Nower Hill High School.
What skills is Trevor Johnson known for?
Trevor Johnson has skills like Digital Strategy, Strategy, Digital Marketing, Online Advertising, Customer Insight, Digital Media, Marketing Strategy, Strategic Planning, Social Media Marketing, Social Media, E Commerce, Strategic Partnerships.
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