Trevor Simpson Email and Phone Number
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Data driven Digital Marketing & Growth Strategy leader with 10+ years of demand generation experience, an MBA focused in Business Analytics, and documented management of 8-figure budgets. Expert in media planning/building/optimization/management and developing reporting systems to discover actionable KPIs, market opportunities, and measure performance across channels/audiences. Strong familiarity with all ‘levers’ of digital marketing including SEO, SEM, Paid Media, CRO, and Creative. Remote team manager, leading experimentation and optimization of channels through testing and analytical insights.Strong experience with CRM tools such as Marketo and Salesforce, and paid/organic platforms including but not limited to: Meta, LinkedIn, X (Twitter), Google, Reddit, Quora, Impact, DemandBase, Intentsify, programmatic. Power user of analytics tools including Tableau, Google Data Studio, Google Analytics, Excel, BigQuery, and Google Cloud Storage.Internal team and external agency manager, overseeing reporting and optimization of results and inspiring team to be curious strategic marketers. Background representing numerous prestigious brands including: Rice, Harvard, USC, Northwestern, NYU, Yale, Morehouse, Aston Martin, Rolls Royce, BMW, Bentley, and more.
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Lead, Marketing Strategy IntelligenceGeneral MotorsRochester, Ny, Us -
Lead - Demand Generation, Performance Driven MarketingGeneral Motors Jan 2023 - PresentDetroit, Michigan, Us• Lead omni-channel performance media for digital services businesses working within the PDM team at GM, across a variety of General Motors brands.• Work directly with Marketing leaders and teams for connected services and other businesses at GM to activate media strategies and tactics, develop and refine business strategies.• Work with internal and external teams to activate tagging and measurement for continuing media tactics, streamline data reporting and systems.• Collaborate across PDM disciplines – Measurement, Insight, MarTech and Data to build modern performance media expertise and skills across GM teams.
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Sr. Director, Digital MarketingRevature Feb 2022 - Sep 2022Reston, Va, Us• Develop & execute digital strategy across B2C and B2B sides of the business, including paid media planning/building, SEO, international site expansion, data pipelines, and CRO efforts.• Establish data pipeline and reporting using BigQuery, Google Cloud Storage, API scripts and Data Studio to allow for portfolio analysis and forecasting.• Managed content and technical SEO, including keyword analysis, pillar content development, technical SEO implementation, and building data reports to monitor growth of KPIs.• Remote people manager of digital marketing team, provide tools and learning opportunities to improve department efficiency and project execution. Align on company goals, monitor progress.• Implement event tagging, conversion tagging, and general tracking best practices across Google Tag Manager and related services. Outline and document UTM parameter and campaign naming conventions to cooperate with CRM and Data Table pipelines.• Oversee management and optimization of paid search, paid display, paid social and retargeting efforts - including agency relationship when applicable. -
Sr. Digital Media Specialist2U Oct 2021 - Feb 2022Arlington, Virginia, Us• Lead greater strategy for assigned platforms, track and analyze aggregate platform performance across entire $10M+ annual portfolio.• Manage direct relationships with platform representatives, discuss new targeting and placement products relevant to portfolio goals. Use representative guidance to design testing structures.• Direct and manage team wide projects focusing on best practice roll outs, track project progress and QA. Design tracking documentation and process flows.• Develop and maintain procedures and process documentation to be adapted team wide.• Train employees on platform capabilities and processes, performance and optimization procedures, and overall best practices. -
Digital Media Specialist2U Aug 2017 - Oct 2021Arlington, Virginia, Us• Build out campaigns across paid media channels - setting up naming conventions, tagging, optimization goals, creative, landing pages and all other required aspects across: Meta, LinkedIn, Reddit, X (Twitter), Programmatic, Display, Video, and more.• Leverage Tableau for data analysis including monitoring account and campaign performance, troubleshooting issues and developing media plans & segmentation strategies across multiple channels.• Assemble testing and reporting documenting, executing new media testing ideas to increase profitability and report results in depth to leadership - new channels, creative tests, landing page experiences, bid types, etc.• Analyze datasets (top to bottom of funnel) within managed PPC channels - work with business analysts to analyze and optimize the volume, behavior and cost efficiency of individual campaigns and channels.• Perform audience research to develop new expansion opportunities for paid media.• Negotiate, sign and maintain monthly media buys; work with Ad Operations on proper execution.
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Digital Advertising StrategistDealeron, Inc Nov 2015 - May 2017Rockville, Maryland, Us• Manage a ~$4M book of accounts focusing on SEM (AdWords, Bing Ads), Display, Social, and Video Advertising services.• Review client's digital marketing performance and provide solid, actionable insights using Google Analytics, and internal performance tracking tools.• Plan advertising strategy on a monthly and quarterly basis with clients.• Identify opportunities to enhance a client's advertising portfolio.• Deploy A/B testing and CRO tactics and analysis to improve account performance.• Research market trends and best practices in order to ensure client campaign success. -
Marketing Manager/Digital SpecialistFlemings Ultimate Garage Apr 2015 - Nov 2015Rockville, Maryland, Us• Manage all forms of social media, growing follower base and handling online communication.• Photograph all vehicles and edit for web format, as well as maintaining online photo catalog.• Organize and execute promotional events including concert sponsorship, car shows, and other related events.• Practice good SEO habits and maintain digital media, as well as grow content base for company website.• Track and report performance of marketing campaigns for the variety of mediums used, manage relationship with agency. -
Publishing CoordinatorHubshout May 2014 - Apr 2015• Facilitate stories and assign to in house writers.• Desk-editor for in house writers.• Select recent news stories for both local and national news distributors.• Conduct interviews with clients and business owners via email and phone to attain information for news quotes and press releases.• Editing and formatting news stories before they are sent to be published.
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Search Engine Optimization AnalystHubshout Jul 2013 - May 2014• Analyze websites for SEO optimization.• Competition link analysis, and client link building.• Obtaining guest post opportunities.• Creating and optimizing local business listings.• Press release submissions.
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Business To Business (B2B) Operations InternVerizon Wireless May 2012 - Aug 2012Basking Ridge, Nj, Us• Assisted with corporate events for top tier employees.• Managed team of employees at Buffalo Bills' training camp.• Cleaned and verified database records.• Handled marketing materials for retail stores for product launches. -
Electrical/Mechanical AssemblerProgressive Machine And Design May 2011 - Aug 2011-Assembled modules for industrial automation machines based off CAD drawings, then installed modules on the machines and confirmed compatibility.-Assembled vacuum switch systems and control boxes for the electrical team.-A “go-to” guy for whatever work needed to be done on the projects. -
Lot AttendantHoselton Auto Mall May 2011 - Aug 2011East Rochester, Ny, Us-A “go-to” guy for the sales team.-Spent majority of time detailing customer cars, and offering free brief washes anytime a customer wanted.-Detailed showroom vehicles, swapped vehicles around lot, inventoried new vehicle deliveries, prepped cars for customer delivery. -
Service AgentEnterprise Rent-A-Car May 2010 - Sep 2010St. Louis, Mo, Us-Detailed rental vehicles, inventoried new vehicles, inventoried gas usage, moved vehicles to maintenance lots, flagged vehicles needing repair, checked wear items and fluid levels.
Trevor Simpson Skills
Trevor Simpson Education Details
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Cornell UniversityMarketing Strategy -
American University - Kogod School Of BusinessBusiness Analytics
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State University Of New York At FredoniaMarketing
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Monroe Community CollegeN/A
Frequently Asked Questions about Trevor Simpson
What company does Trevor Simpson work for?
Trevor Simpson works for General Motors
What is Trevor Simpson's role at the current company?
Trevor Simpson's current role is Lead, Marketing Strategy Intelligence.
What is Trevor Simpson's email address?
Trevor Simpson's email address is an****@****ail.com
What is Trevor Simpson's direct phone number?
Trevor Simpson's direct phone number is +130181*****
What schools did Trevor Simpson attend?
Trevor Simpson attended Cornell University, American University - Kogod School Of Business, State University Of New York At Fredonia, Monroe Community College.
What skills is Trevor Simpson known for?
Trevor Simpson has skills like Social Media, Marketing, Social Media Marketing, Time Management, Microsoft Office, Seo, Customer Service, Social Networking, Advertising, Sales, Retail, Microsoft Excel.
Who are Trevor Simpson's colleagues?
Trevor Simpson's colleagues are Tonya Bloxom, Justyna Kowalczyk, Simi Dandu, Tracy B. Payne, Jonathan Smith, Michael Lupo, Milton Lopez.
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