-Grew revenue 16x in three years. Ranked on the 2018 Inc. 500 List of Fastest Growing Companies in America.-Developed and executed a growth marketing plan that grew web traffic YoY by 150%, improved conversion rates by 40%, and increased average order value by 25%.-Responsible for all brand and product marketing. Led product expansion strategy to address new market segments while adding value to existing customers to drive upsells and increase CLV.-Created an SEO and content marketing strategy that more than doubled organic traffic consecutively every year and accounted for half of all web traffic, signups, and revenue.-Led all performance marketing channels including SEM, PLA, social, affiliate, and email. Consistently improved performance through A/B testing and conversion optimization.-Oversaw CRM and audience segmentation including email/in-app messaging and marketing automation. -Developed and managed partnerships with resellers, affiliates, and strategic marketing partners including key influencers.-Managed a vertical acquisition of a top affiliate partner. Engineered a redesign/relaunch of partner web site and content strategy to increase traffic and revenue while creating new revenue streams.-Responsible for marketing/go-to-market assessment for potential M&A targets for integration into parent company.-Hired, managed, and developed 6-person marketing team in addition to several key design, product, and operations positions.

-Led marketing, acquisition, and revenue generation strategy for global graduate test preparation business. Managed 8-person team and consistently exceeded annual revenue targets.-Launched new on-demand and self-study products that increased on-demand product revenues by 64% YOY. Developed freemium strategy that yielded an 18% conversion rate from free to paid users.-Grew email marketing revenue from $0 to $1M+ in first year. Implemented marketing automation platform and content marketing strategy to nurture leads towards paid conversion.-Led the rebrand of Manhattan Prep. Consolidated four brands and websites into a single brand that included a new identity, site, messaging, and content strategy.-Launched the company’s first mobile app for a multi-channel user acquisition and customer engagement strategy.-Established a data-driven culture across the organization by introducing new KPIs around conversion funnel optimization and hiring the company’s first business data analyst.

Developed and executed go-to-market strategies for early and growth-stage consumer and enterprise technology companies. Led project consulting teams and often acted as interim marketing lead for clients.-Led client engagements and account team to ensure deliverables and milestones were met on time.-Managed cross-functionally with marketing, product, sales, development, design, operations, management, and third-party vendors and service providers to ensure quality and accuracy of work.-Drove user acquisition, engagement, and retention for clients including conversion funnel optimization, email marketing, content marketing, SEM/SEO, paid social, affiliate programs, PR, and analytics.-Developed marketing collateral, emails, web pages, product messaging, blog posts, press releases, sales decks, presentations, and other content to execute marketing or product strategy.Client examples: -Quickoffice (acquired by Google): Developed product marketing strategy for mobile cloud productivity service that would eventually become part of Google Docs, Google Sheets, and Google Slides.-SmrtGuard Mobile Security (acquired by SnapOne): Increased user activation rate of mobile app downloads from 10% to over 30% and more than doubled paid conversion rates.-MiMedia: Grew user base from 10K to nearly 300K users in 14 months, while reducing user acquisition cost by 80%.

Developed and executed go-to-market strategy including branding, product marketing,messaging, and positioning for the residential wireless networking provider.

Managed all marketing initiatives including online marketing, PR, social media, email marketing, SEM, SEO, event marketing, brand evangelism, and company blog. Secured top tier press coverage including USA Today, TechCrunch, Forbes.com, ABC 7, and NY1. Led campaign to win an additional $100K in funding in the 2008 Forbes.com “Boost Your Business” contest.

Managed marketing and corporate communications campaigns for technology, business, and consumer brands that included Intuit, Trend Micro, and Plymouth Gin. Responsibilities included national product launches, thought leadership campaigns, public relations, corporate communications strategy, and positioning. Promoted twice in three years with escalating client-facing responsibilities and team management.