Trevor Leon Email & Phone Number

Culver City, California, United States

- Leading the global retail marketing program for Amazon Fuse, Amazon’s mobile business development partnership organization.- Built program processes and structure for five program initiative types including retail training, sales performance incentives, demo accounts, welcome kit gifts, and physical merchandising.- Developed country by country risk assessment, guardrails, and path to scale for sales performance incentives.- Responsible for the creation and localization process of globally scalable partner training assets.- Worked with cross-functional teams including product, tech, legal, accounting, and tax, to develop scalable program infrastructure for demo accounts, resulting in increased usage and adoption of accounts among retail partners.- Measured analytics for marketing activities, including mystery shops and surveys, and used data to make informed decisions and optimize program performance.- Created playbooks and SOPs to increase process improvements and cross-functional education, resulting in improved collaboration and communication across teams.Learn more at: http://www.amazonfuse.com

Los Angeles, California, United States

- Directing the product development, marketing and launch strategy for Dharma Studio, the new music education subscription platform from KSHMR’s label Dharma Worldwide.- Achieved account growth from 1,800 to 11,000+ total active users within the first four weeks after launch, while using lead magnet tools to build an email list of 80k+ users. - Reduced churn by 10% by creating a user onboarding process and implementing annual subscription upgrades. - Guided the marketing strategy and media buying for KSHMR's 2020 DJ Mag Top 100 DJs campaign, reaching over 5.74M people while generating over 178k click-throughs to the voting page, resulting in his highest ranking of all time.

Greater Los Angeles Area

- Helping brands, entrepreneurs, and artists achieve their goals through forward-thinking campaigns and strategy.- Optimized client’s website to reduce bounce rate and improve page load time from 16.8s to 2.6s, an improvement of 84.5%.- Researched market viability and competitive advantages, generating over 400 data points for the client.

Greater Los Angeles Area

- Oversaw the strategy and execution of over $2.6M in yearly global revenue across 5 clients. - Successfully executed complex marketing campaigns, leading cross-functional teams of social, PR, radio, & global marketing partners, which generated over 40M streams and a GRAMMY nomination.- Implemented retargeting methods that resulted in building available audiences of over 600k tracking pixels for clients.- Developed creative direction & orchestrated 4 brand identity redesigns, helping clients cut through the busy landscape.- Spearheaded the initiative for 3 trademark applications, protecting client’s intellectual property.- Managed logistics for international touring artists for 200+ dates a year, including travel, visas, and itineraries. - Led negotiations for artists when interfacing with teams including record labels, managers, lawyers, and agents.- Comprehensive knowledge of digital service provider algorithms, pitching processes, playlist and streaming KPI’s, and various analytics tools.

Los Angeles

- Directed the digital marketing and social media efforts for the company roster – over 7 clients with over 5M in following.- Planned, conceived, and executed marketing campaigns for global song releases, touring, and merchandise.- Orchestrated management and creative direction for 4 client website redesigns, implementing responsive design.- Tracked and reported digital marketing results, playlist reports, and press efforts to Founder & Vice President.- Built a database of resources including best practices for YouTube Channels, playlist pitching, and press lists.- Provided best recommendations to clients based on music reporting tools and digital/social analytics software.- Overhauled intern-hiring process leading to 5 high quality candidates who have been successfully hired into related positions.

Greater Seattle Area

- Built online properties from scratch resulting in 40k+ Facebook Fans, 9k+ Twitter Followers, 4k+ Instagram Followers, and 36k+ email subscribers within the first year.- Led a team of 4 employees and 21 promoters to manage all promotions, guest attendance and talent booking, generating over $1M in ticket revenue and over 175 booked shows a year.- Developed artwork and marketing collateral with consistent branding.- Oversaw content publishing and community management of all social networks and websites.- Redesigned website to include responsive design and optimized SEO to result in a 58% increase of traffic.- Directed media planning and ad spend including Facebook Ads, Twitter Ads, Google AdWords, and traditional media.

Seattle

- Assist with marketing tasks.- Manage photography & video teams for all standalone shows and major festivals. - Established job descriptions & copyright contracts for all paid employees.- Organize, book, and schedule all photographers & videographers.- Negotiated terms of contracts & pay rates of photographers & videographers.- Managed and scheduled photo & video team to ensure 100% coverage of festival aspects & artists.- Established live editing & photo drop procedure for live social media updates during festivals.- Correspond with artist management for photo submission & approvals.

Seattle, Wa

- Social media campaign planning, strategy, and community management experience for Fortune 500 brands including HTC, IHOP, and Wells Fargo.- Tracked and measured community engagement.- Ensured client's tone of voice was properly communicated in their social network.- Recruited and selected applicants via Twitter for client's customer marketing program.- Researched unique social media campaigns to identify their implementation and KPIs.- Generated content for company blog.- Researched the social media campaigns of competitors & developed recap playbook.- Used social listening tools to extract conversation snippets and compiled them into a database.- Gathered demographic & psychographic data and compiled into a database.- Facebook Studio Edge: Pages, Ads, & Technology Expert Level.- Was asked to return after Internship for part-time community management work.

Spokane, Washington Area

- Became the district's youngest retail supervisor at 22 years old, leading a team of 8 Geek Squad agents and 15 sales staff at the Spokane Valley, WA location.- Mentored employees to bridge gap between sales floor and Geek Squad Precinct, teaching out sales techniques, best practices, and customer service skills.- Served as lead de-escalator with client issues, communicating resolutions in a clear way to achieve complete customer satisfaction.-Achieved highest protection plan attachment rate in the district, an improvement of over 30%.- Diagnosed and repaired problems with client’s Mac, Windows, iOS, and tablet computers.- Developed and launched a local store social media campaign using WordPress, Facebook & Twitter.- Left management track to move to Seattle to complete my 4 year degree at the University of Washington.

Spokane, Washington Area

- Supported the Supervisors of the Computers & Home Theater departments.- Trained employees on how to be more effective team members.- Monitored behavior and actions of employees.- Drove results in multiple measurable metrics such as sales, close rate, attachment rate, and customer satisfaction to achieve and exceed district goals.- Successfully lead a fragmented Home Theater team into one cohesive sales force.- Coached and trained the sales team to achieve the highest New PC Attachment of Geek Squad Services in the district (an improvement of 15%).

Spokane Valley, Wa

- Achieved the highest protection plan attachment rate, and one of the highest sales per hour in the district.- Accepted a promotion to manage half of the sales floor as Sales Supervisor.- Due to Circuit City’s recent restructure, many employees were apathetic towards work. I was able to motivate them to become happier employees who enjoyed performing at work.

Spokane, Washington Area

- While I was in high school, I filled a niche in the market by forming the only mobile Apple tech support service in the Spokane area.- Diagnosed client’s problems, and solved them with technical expertise or training.- Created a surge of new business with vinyl vehicle advertisements.- Managed a wide client base while addressing the individual needs of clients.

Bachelor Of Arts In Business Administration, Marketing & Entrepreneurship

Associate Of Arts (Aa), Business Administration And Management, General