Trevor Dewitt Email & Phone Number

New York, Ny, Us

San Francisco, California, Us

San Francisco, California, Us

Lead all marketing and communications strategies for early-stage tech venture firm, with a focus on brand, content, investor relations, press, and establishment of a global networking and thought leadership platform. Drive platform marketing support to portfolio companies, advising their marketing programs from product-market fit, through go-to-market strategy, and driving growth of brand awareness and revenue.

Menlo Park, Ca, Us

Led all aspects of marketing and communications for $2BB+ start-up focused on transforming the construction industry. First full-time marketing hire, with progressive growth of responsibility over four-year tenure, leading nimble team while partnering closely with executive team, product, operations, and sales. Led brand and reputation, demand generation, and enablement of enterprise sales, evolving strategy and scaling up as the brand has grown from a 200-person startup into a highly diversified global business of 7,000+ employees.  Partnered with sales organizations to double annual revenue for four straight years, driving broad-based demand through brand awareness campaigns, as well as enterprise account growth through high-touch client events and facility tour experiences, as well as personalized pitch presentations and product articulations.  Developed and aligned organization around annual marketing priorities, strategic plan, and KPI scorecard. In most recent annual marketing cycle in 2019, delivered 10-20% continued growth in brand awareness, positive brand perceptions, owned audience growth, content performance, sales conversions, and media share of voice.  Launched and grew robust content marketing program, organically growing B2B digital audience base of 150K+ and consistently performing 2-3x above industry standard for engagement levels. Developed content strategy to feed owned and earned channels with continual strategic content mix, including data-driven storytelling, video series, thought leadership. Developed omni-channel PR & marketing campaigns, delivering across organic brand channels, press coverage, events, and customer experience showrooms. Sample vertical campaign results led to 3MM media impressions, as well as quarterly 33% cross-channel engagement increase and 47% conversion rate increase.

Seattle, Wa, Us

Directed all PR, marketing, content strategy for innovative research institute applying AI and machine learning methodologies to biotech discovery. Joined to deliver organizational rebranding and turn-around marketing and communications program in support of revenue and brand growth. Delivered new branding, along with foundational tools, including MarCom strategy, content strategy, audience personas, and brand playbook, all supporting philanthropic revenue growth of 300% YOY. Led all aspects of public relations, reputation management, digital marketing, and content creation on behalf of $34MM biotech R&D organization. Managed team’s strategy, budget, in-house talent, and external marketing and PR agencies, reporting directly to founder and president.  Developed and managed numerous successful marketing and media partnership initiatives, including Microsoft, IMBD, and AEG Live. Owned development and execution of content marketing and communications strategy, delivering omni-channel campaigns and ongoing content programming. Led development of thematic campaign concepts and activation plans across social, digital, and media.  Implemented brand and content refresh across all digital communication channels, resulting in 2X engagement lift and 50% addressable audience growth in first 6 months.  Developed editorial strategy to launch “science newsroom”, spearheading cross-organization editorial board to feed earned and owned channels. Led functional spec, design, and launch of organization’s first digital publication as backbone of content marketing efforts.  Wrote, pitched, and placed monthly thought leadership, executive opinion pieces, and news coverage in national publications, including TIME, Wired, Gizmodo, and Slate. Partnered with senior stakeholders to develop content that translated technical concepts into compelling, universal stories and ideas.

Seattle, Wa, Us

Delivered campaign strategy, executive profile management, and digital comms innovation for world’s largest social impact VC. Worked across a wide range of global industries in support of investment portfolio, including healthcare, biotech, finance, agriculture, and education. Navigated ecosystem of government agencies, NGOs, media and corporate partners to shape and execute brand initiatives from beginning to end, including objective and audience targeting to creative content design, go-to-market plans, and KPI reporting. Led development and execution of highly targeted omni-channel campaigns in support of $5BB annual investment portfolio, partnering with internal colleagues and external portfolio and partner organizations to mobilize target audiences.  Illustrative campaign results include more than $4BB mobilized public support through advocacy campaigns, $21M in consumer revenue via broadcast + digital celebrity fundraising telethon, +10PT shift in public policy and brand favorability perceptions.  Example initiatives include Melinda Gates 3-year global TEDx partnership, Melinda Gates Duke Commencement Speech content and promotion plan, and CEO social media profile growth to audience of +100K.  Partnered directly with co-founders, CEO, and other senior leaders on numerous online and offline communications initiatives, including media interviews, speeches and panel events, social media profile building, and influencer networking.  Managed launch and growth of flagship digital channels—including brand’s first digital publication, first external email newsletter, Facebook, Twitter, Youtube, Instagram—increasing both audience engagement and addressable owned audience by 8X. Developed and implemented editorial planning and content strategy for flagship digital brand channels across social, email, and blog.

Seattle, Washington, Us

Managed marketing, media, and external relations efforts for health and human services agency, overseeing digital and social presence, narrative messaging, public events, and design.

Chief Marketing Officer Program

Master Of Arts (M.A.), International Relations And Affairs

Bachelor Of Arts, Political Science, Communications