Trevor Spinks work email
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Trevor Spinks personal email
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A commercial leader with a background in sales, digital marketing, revenue management, partnerships, and business development. Collaborative communicator focused on forming new partnerships and fostering positive relationships with clients across APAC. Experience hiring, training, and coaching teams. A Singapore PR holder.**********Sojern - Sales, Data Partnerships, Digital Marketing, and Advertising. Expanded APAC client base by over 20% in one year. Developed sales and partnership strategies that were implemented in multiple regions working across all travel verticals - Airlines, Airports, Hotels, OTA’s & META, Rental, Tourism, Cruise, DMO, Tour's & Attractions**********Airlines (easyJet, Scoot, NokScoot, Singapore Airlines)Trevor’s fifteen years of aviation expertise covers the full spectrum of airline commercial activityMARKETINGDigital, Programmatic, Social Media, Brand & Product, Market development, eCommerce, Loyalty, Chat-bots.SALESP&L accountability across 15 countries throughout Asia. Leading General Sales Agents (GSA's), Country Managers, Groups Desk, and over 80 global & and regional OTA/META partners worldwidePLANNINGNetwork and fleet development, Scheduling, Budgeting and forecasting, Reporting, Business intelligence and competitor analysis, Regulations & Conditions of Carriage.REVENUE MANAGEMENT & PRICINGAirline and Hotel in-house and 3rd party system experience. Implemented demand-based pricing, RBD’s, products & and fare families.DISTRIBUTION SYSTEMS & TECHNOLOGIESPSS system (Navitaire), airRM, GDS, Website & APP, API connections, Payments, Alternative Payment Methods, Interline & Codeshare connections. 3rd party solution providers (Volantio, Caravelo & more).AIRLINE PARTNERSHIPSInterline, Codeshare, Value Alliance (8 regional LCC airline alliances), Charter FlightsANCILLARY REVENUE PARTNERSHIPSProducts, In-flight (e.g. catering, baggage, seat assignment), pre- and post-sales. Loyalty.
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Commercial Director - ApacSojernSingapore
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Commercial Advisor To The CeoFlyadeal Feb 2024 - PresentJeddah, Sa• Led strategic and operational commercial activities across nine departments at flyadeal, overseeing network scheduling, revenue management, marketing, sales, and more.• Managed the commercial operations of a rapidly expanding low-cost carrier with a fleet of 36 aircraft serving over 40 destinations.• Aligned with Saudi Arabia's Vision 2030, planned to triple both fleet and network by 2030. -
Commercial Senior Director - ApacSojern Jun 2022 - Dec 2023San Francisco, California, UsSojern powers world-class digital marketing solutions within the travel industry for Hotels, Airlines, DMOs and Attractions. Activating multi-channel marketing solutions to drive direct demand for over 10,000 clientsI led Sojern's commercial strategy with full accountability for P&L, - Overseeing key clients such as Singapore Airlines, Air New Zealand, Marriott, Accor, Singapore Tourism Board (STB), and Disney. - Acquisition of over 30 new clients, including Shangri-la, Park Hotels, Hyatt, Airbnb, Tourism New Zealand, and Cathay Pacific.- Increase of 27% growth in revenue for 2023 Experience includes Programmatic advertising, Social media marketing, Search Engine Marketing (SEM), Connected TV (CTV), and YouTube, spanning across platforms like Facebook, DV360, The Trade Desk (TTD), and AppNexus.
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Vp, Digital And Distribution Strategy - Apac (12-Month Contract)Sabre Corporation Jun 2021 - May 2022Southlake, Texas, Us- Sales planning, engagement strategies and bid management- Supporting the internal Sabre team to better understand and engage with the region LCC's- Represented Sabre across the APAC region, working with senior airline leadership to collect feedback and help move Sabre from a product to customer first led business -
Vp Sales & Business Development - Apac (6-Month Contract)Plusgrade Dec 2020 - May 2021Montreal, Quebec, CaSupported the US-based company to bring in APAC-based airlines. -
Advisor To The Ceo (6-Month Contract)Reddoorz Jun 2020 - Nov 2020Singapore , SgProvide guidance and support for all elements of commercial operations. -
Senior Director, Audience Sales, Strategy & Partner DevelopmentSojern Oct 2018 - May 2020San Francisco, California, UsHired to expanded Sojern's supply client base across APAC by building new and existing relationships. Communicated with clients to identify strategic ways to add value to services and grow market share. Connected with directors, VPs, and other corporate-level executives to form new partnerships. Managed global accounts such as Singapore Airlines, Hong Kong Express, LINE Travel Japan, and more. Established and collaborated with cross-functional teams in legal, finance, sales, product, and AM teams.Sojern is the leading provider of real-time traveler audiences and digital marketing solutions for the travel industry. Specializing in traveler path-to-purchase data.
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Deputy Cco / Head Of Digital Sales, Head Of Distribution & Head Of PartnershipsScoot Apr 2015 - Sep 2018Singapore, SgDIGITAL SALES - Led a team of 30• Managed Scoots website, improving booking experience & leading to increased conversion• Formalised OTA team (tech, sales & account management), over 20% of company revenue • Improved APP conversion & channel share, through new tech and provider• Grew GDS channel revenue by over 300%. Signing up IATA and non-IATA BSP agents• Country GMs & GSAs as well as support staff. Responsible for P&L across APAC countries • Implemented clear PoS, per channel, per country focus for short and long-term strategies• Successful profit improvement plan for India due to competition. Cut forecast deficit by half• “The face of Scoot” at speaking events across Asia. (CAPA, IATA, ITB, WiT, AFA, FTE)• Group Sales. Added new products, Group4, MICE & Seaman• Re-negotiated contracts with significant annual cost savings• Leadership throughout the 2016/17 Scoot & TigerAir merger• Customised MICE sales. Sales doubled from 2-4%• Load factors consistently greater than 80%• Managed a six-figure annual trade budgetDISTRIBUTION - Led a team of 12• Defining back and front-end system strategies, investments and software enhancements • System merger between Scoot & TigerAir during 2016/17. Completed within 16 months• Implemented a group booking system. Reducing manual workloads by 90%• Implemented WorldPay. Reducing fraud & increasing acceptance rates• Responsible for six GDS suppliers. 1A, 1S, 1B, 1F, 1E, 1G• Implemented the top 3 payment methods in each countryPARTNERSHIPS • Led all Interline collaborations & improved cross-selling and route joint venture performance.• Launched "Value Alliance" with eight LCC founding members across APAC.• Implemented multiple 3rd party, ancillary providers. -
Head Of Planning & Head Revenue ManagementScoot Dec 2012 - Apr 2015Singapore, SgHired to recruit, train & lead the planning department during start-up phase• Network Planning & New Route Development• Revenue Management, Pricing & Inventory Control• Scheduling, Slot Management & Airport Relations• Business Intelligence and Reporting• Interline, Partnerships & Alliances• Route Revenue Performance• Forecasting & Budgeting• Sales & Promotions• Interline & Alliances• Regulations, Policies and Procedures & Conditions of Carriage
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Senior Commercial Manager, UkEasyjet Apr 2010 - Dec 2012London Luton Airport, GbLeading a team of 3Responsible for over 170 routes, 80 aircraft & over £1.6BN of annual revenue from four London airports. Launched over 30 routes within 3 years & growing London revenue by 15%• Achieved record profits in Gatwick. Improving P&L from 5th to 2nd base within the network• Responded to aggressive competitor growth in LGW. Competitor withdrew after 18 months• Rejuvenated LTN and STN. Profitability increasing by 10% and 15% respectively in 2 years• Increased business penetration by 4%. Adding traditional agents, GDS and corporate’s• Transformed the approach to flight frequency within London. Yields increasing 5-10%• Set up the first-ever charter flights. Resulting in over £10M GBP -
Senior Route Revenue & Marketing Manager, Uk RegionsEasyjet Jul 2008 - Apr 2010London Luton Airport, GbPromoted to drive market share with accountability in excess of £600m revenues, 150 routes and 50 aircraft. Launching 20 new routes.• Grew N.Ireland market share by 20% with the launch of new routes from Belfast city airport• Managed marketing budget of c.£2.5M GBP across N.Ireland, Liverpool and Manchester• Rejuvenated lowest-performing base returning base to profitability within 18 months• Managed entry into Manchester airport. Performance in top five within the first year • Grew Bristol by over 20%adding new routes, all profitable within the first year • Significant cost savings through airport negotiations • Budgeting & Forecasting
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Manager, Route Revenue - Uk RegionsEasyjet May 2004 - Jun 2008London Luton Airport, GbOptimizing profit across 7 Regional UK bases, 100 routes, and 38 aircraft. Launching over 50 new routes over four years.Collaborative working across multiple departments to optimize base/route profitability. Planning, RevMan & pricing, Network Development, Scheduling, Sales, Marketing, PR, Distribution, Partnerships, Data & Insights.• Setting & delivering annual revenue targets• Base & Strategy Planning• Budgeting & Forecasting“To understand each and every route – the customer profile, competition strengths & weaknesses, optimum schedule, yield curves, Pricing, load factor performance & more”
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Senior Analyst, European Sales & MarketingAvon Sep 2001 - May 2004Northampton, Gb
Trevor Spinks Skills
Trevor Spinks Education Details
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Oxford Brookes UniversityPhysics -
Cim | The Chartered Institute Of MarketingMarketing
Frequently Asked Questions about Trevor Spinks
What company does Trevor Spinks work for?
Trevor Spinks works for Sojern
What is Trevor Spinks's role at the current company?
Trevor Spinks's current role is Commercial Director - APAC.
What is Trevor Spinks's email address?
Trevor Spinks's email address is tr****@****oot.com
What schools did Trevor Spinks attend?
Trevor Spinks attended Oxford Brookes University, Cim | The Chartered Institute Of Marketing.
What skills is Trevor Spinks known for?
Trevor Spinks has skills like Airlines, Airports, Strategy, Commercial Aviation, Competitive Analysis, Analysis, Management, Business Strategy, Aviation, Team Management, Project Planning, Revenue Analysis.
Who are Trevor Spinks's colleagues?
Trevor Spinks's colleagues are Alvaro Elizarraga Hernandez, Christopher Riedmann, Jayashree Krishnamurthy, Luke Forrester, Chris Nelson, Connor Hoffman, Mason Washington, Csw.
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