A dynamic Marketing Operations leader with over a decade in the B2B SaaS EdTech sector, he excels in converting strategic visions into impactful outcomes. His expertise lies in customer lifecycle management and driving revenue growth through CRM and marketing automation. As the Director of Operations at the National Financial Educators Council, he has demonstrated an ability to manage diverse operational facets, employing multi-channel marketing strategies and showcasing technical prowess in MarTech and e-commerce through Marketo, Hubspot, and Klaviyo.Known for optimizing budget efficiency and transforming data into insightful strategies, he leverages tools like Google Analytics, ClickFunnels, Google Data Studio, and Tableau with proficiency. His leadership extends beyond mere management, nurturing a 22-member global team and fostering an environment of innovation and collaboration. He adeptly navigates complex regulatory landscapes, including GDPR and CPRA.He possesses advanced proficiency in WordPress, demonstrating a strong aptitude for both the technical and creative aspects of website management. With a keen understanding of themes, plugins, and customizations, he excels in designing, developing, and optimizing WordPress sites to enhance user experience and meet business objectives. His skills extend to SEO optimization, content management, and ensuring website security and performance.In his roles spanning from Marketing Manager to Head of Business Development, his consistent focus has been on aligning marketing strategies with business goals, enhancing brand reach, and driving email marketing success. He approaches his work with a data-driven and results-oriented mindset, consistently leading teams to transcend traditional boundaries and achieve exceptional results.
Listed skills include Leadership, Microsoft Office, Program Management, Customer Service, and 18 others.