With over 15 years of media strategy and planning experience, I have expert knowledge in all areas of media buying: TV, OTT, digital, social, paid search, outdoor and print. My ability to think outside the box has resulted in successful campaigns for many high-profile clients. I am a strategic thinker with a solid understanding of the latest trends and technologies in marketing. I leverage data-driven insights to deliver maximum ROI for my clients' campaigns. Additionally, my strong negotiation skills ensure that each campaign is executed efficiently and cost effectively. In addition to my industry experience, I hold an MBA from the University of Detroit Mercy which has provided me with a unique perspective on how to approach challenging business problems.