Participated as an integral member of the executive team providing strategic direction for the brand and product development. Implemented new market research and updated measurement and reporting to ensure informed decision making and strategic planning.• Restructured and built the marketing department to support sustainable growth.• Developed and implemented Omni-channel marketing plans to increase brand awareness and revenue which resulted in growth of $100M yearly sales, a 100% increase year over year.• Established current and long-term goals for internal teams to provide direction aligned with company objectives.• Managed and optimized multi million dollar Marketing budgets to increase conversions across platforms.• Conducted market research and analysis to identify challenges and opportunities for growth.• Participated in the quarterly and annual planning of the company’s objectives to ensure clear direction for the brand and product development.

Successfully transformed nationwide home security company’s legacy consumer marketing tactics into strategies aligned with how customers select home security products today. Provided leadership in creation and execution of integrated marketing campaigns to drive new organic lead generation and revenue growth. Introduced digital marketing channels, including paid search, social media, and content marketing. Developed reporting on marketing and campaign performance. Built marketing department from scratch, focusing on driving customer acquisition and retention through customer segmentation and evaluation of current shopping behaviors. Oversaw marketing department budget and collaborated with sales, product management, and operations teams to generate forecasts. Recruited, supervised, motivated, and mentored 4 marketing team members. Executed development and testing of product messaging, overhauled brand value proposition, initiated marketingoperations, and designed new website. Managed marketing strategy and efforts for 35+ partner and dealer channels.

Executed marketing strategy and brand development for Fortune 500 Company and world’s largest provider of dental and medical products. Generated product demand and developed primary source for sales leads. Utilized data to develop strategic brand messaging and positioning. Introduced innovative digital marketing concepts to division. Successfully developed go-to-market strategy and launched 2 software products within the dental market. Conducted effective outside agency management to build new brands and websites.o Contributed to $1.2M in Dentrix Ascend Annual Recurring Revenue (ARR) within 12 months of launch. Achieved $2.7M in ARR the following year.o Assisted in generating $1.04M in Viive revenue within just 1 year. Recognized by executive team for exceptional digital marketing and content marketing leadership. Launched 4 new integrated marketing campaigns annually for cloud and Mac products, including content marketing, SEO, PPC, email campaigns, social media, PR, and events. Consistently generated more leads than sales department was able to handle over 3-year period.

Served as primary marketing resource for several departments. Built marketing campaigns that drove demand generation for company’s home security product line. Developed and executed marketing strategies with integrated, omnichannel campaigns comprised of web, video, print, PR, events, and social media. Managed creation and execution of 25+ integrated marketing campaigns to support annual growth rate of 30%+. Provided marketing and strategic support for new divisions, including:o Channel partner program consisting of 8 new strategic channel partnerships. o Solar division that launched in 4 major markets across North America.

Founded marketing and advertising agency specializing in nontraditional forms of marketing, including events, sponsorships, social media, guerrilla marketing, experiential marketing, PR, and community relations. Created campaigns across the U.S., driving consumer awareness, brand recognition, and positive word of mouth for national brands. Grew client portfolio inclusive of 10 national brands. Hand selected to promote Dew Tour’s Salt Lake City stop. Efforts resulted in total of 63,481 fans that participated in 1st Toyota Challenge – the largest crowd in Dew Tour history. Collaborated with Mountain West Sports Network to improve brand perception and increase brand awareness in 6 Mountain West Conference markets. Chosen by ZAGG, a publicly traded company, to promote new invisibleSHIELD for iPhone 3G nationwide.o Executed 20+ events in top 7 markets, generating sales of 100K+ units during opening weekend.

 Drove nutritional drink product line growth and achieved ranking as top revenue producer. Analyzed market data and removed poor performing products. Developed and launched total of 5 new product lines, including company’s 1st protein shake, energy bar, and fish oil supplement.

 Directed creative advertising and media buying for national theatrical release of 2-3 independent films per year. Effectively utilized red carpet events, screenings, word of mouth, signage, and POP displays as partner on grass-roots marketing team. Organized and developed successful media and online campaigns, creative strategies, and promotional elements for film that grossed $1.3M+ in theaters.