Trevor Olson Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, Us

Since leading ChromaDex's affiliate program, I have:- Increased revenue growth by 15%- Increased orders by 30%- Increased traffic/clicks by 42%- Grew their publisher base by adding 37 new partners in targeted publisher categories- Onboarded a new affiliate agency- Onboarded a new affiliate software platform; Impact Tech- Entered the brand's first paid media optimizations; with an avg. 300% ROI- Reviewed and executed a new Terms & Conditions for all partners- Introduced dynamic commission structuring to reward publishers for bringing in new customers- Introduced commission incentives for partners who drive subscriptions VS OTPs- Introduced performance bonuses for top publishers who reach targeted sales thresholds- Collaborated with all departments; Marketing, Legal, Finance, PR, Creative, C-suite, Technology

Los Angeles, California, Us

- Worked directly with the CSO, CMO, and Sr. Director of Ecomm to strategize growth around DTC, brand development, and new customer/partner acquisition. + Monitored and communicated changes in project(s) scope with senior leadership. + Fielded, reviewed, and supported internal team members bringing forward partners. + Lead on negotiating all new terms & conditions on promotional runs with strategic partners. + Drafted sales reports and utilized data analysis to forecast trends.- Directed and managed Therabody's global Affiliate Marketing network (500+ partners). + Partnered with product marketing, creative, and integrated marketing to drive projects forward to ensure they supported both the marketing roadmaps and OKRs. + Purchased paid media across digital content and loyalty partners: CapitalOne, Rakuten, Hearst Magazines, Skimlinks, GILT, LTK, DigiDip, among others. + Engaged in Contextual, Geo, Behavioral, Dynamic, and Programmatic targeting within my affiliate channels, which led to routine negotiations on flat fees and commissions. + Executed Limited-Time Offers: Throughout the year, I increased revenue to meet company goals bypromoting limited-time discounts, deals, or promotions across our 500 digital publishers. + Conducted A/B tests and analyzed results to garner insights to improve engagement, and optimization for key revenue drivers, and customer retention. + Monitored content KPI metrics, conducted data analysis, and generated reports to evaluate content effectiveness to make data-driven decisions. + Created and distributed digital assets to partners in the digital and B2B space. + Drove the global affiliate channel to new revenue highs. + Strong focus on cost savings while driving new revenue streams within the affiliate space. + Directed and managed our partner, DMi, a 3rd party agency. + Problem-solved and offered technical support with our 3rd party web developers.

Los Angeles, California, Us

Oversaw all vendors who performed work in our offices…sourcing, vetting, taking bids, presenting options to management, hiring, budget approval, and supervising/project managing all work conducted.Contracted and planned electrical layout to outfit our headquarters with adequate power supplies. Project managed the buildout of our two-floor Dallas HQ (12,000+ sqft) by meeting with contractors, architects, electricians, and office furniture designers both on-site and virtually. Planned and moved offices from our Santa Monica location to our new site. Devised and executed a new office layout to fit the 30,000 sq. ft. layout of our LA HQ. Designed and built our production studio myself, which involved building walls and construction. Forecasted budgets for the following year to estimate department costs. Performed cost analysis on what the department is currently spending. Managed monthly receipts spent by the entire Organizational Department. Implemented cost-saving strategies to lower company overhead. Coordinated and worked alongside onsite building maintenance to perform an array of tasks to keep the office operational. Worked hand-in-hand with overnight custodial staff and day porters to service the needs of our 200+ employee office. Primary contact for all vendors including kitchen appliances and services, paper shredding, and printers. Scheduled routine systems checks on all office electronics and devices. Deployed, reviewed, and installed security cameras and software (Cisco Meraki). Scheduled routine HVAC maintenance. Granted and implemented employee parking. Administered employee keycard access to LA HQ through KISI cloud systems. Drafted plans and proposals for future office work.Built a lab-grade "clean room" for our scientists and engineers to test future/existing products on trial subjects/study groups.