Trevor Williams Email & Phone Number

North Las Vegas, Nv, Us

Austin, Tx, Us

Hoboken, New Jersey, Us

Marina Del Rey, California, Us

All businesses - from startups to Fortune 500 companies - should have access to CMO-level expertise. We provide a month-to-month, a la carte model giving you the flexibility needed to boost marketing ROI.Our data-driven, performance based approach to marketing brings best-in-class solutions to brands. We start by learning who you are and what makes you, you. Then we research the best channels and creative vision needed to break through an over crowded market, providing a seamless customer experience and increased brand engagement. After launch we continue to analyze your campaigns performance to identify key areas of opportunity for optimizations. Our customized, data-driven performance solutions are tailored to help you grow, scale and invigorate your business.

El Segundo, California, Us

Developed full stack eCommerce strategy for start-up covering all in-house development, decreasing cost-per-acquisition by 35% and increasing conversions by 155%. Built website roadmap and led rapid experimentation to evaluate site experience across desktop and mobile. Increased profitability by 28% with comprehensive customer segmentation plan. Improved lifetime value by 200% amongst key audience segments by quantifying historic performance, establishing benchmarks, and running predictive analytics against current trends. Key Accomplishments:• Diversified sales channels to decrease customer acquisition costs by 35% and grew non-paid search reliant sales by 40% utilizing tradeshow, CRM, SMS, email, enhanced SEO, and social media channels.• Managed eCommerce promotions calendar and correlated to seasonal insights to maximize growth trends, increasing annual recurring revenue from $3M to $10M.• Improved ROI from 3x to 11x by utilizing rapid experiments across niche audience segments for continuous improvement in product strategy, landing pages, and cross-sells best practices.• Launched new sales channels for 1,000+ attendee events, most aggressively SMS, increasing retention rates by 82%, reducing churn by 58%, and increasing ROI from 8x to 50x.

London, Gb

Recruited, mentored and upskilled high performance global team. Developed marketing strategy and product positioning by creating engaging and uniform messaging, retention strategies, and marketing campaigns to amplify brand awareness. Implemented integrated strategies throughout owned, earned, and paid channels. Ensured accurate distribution platforms to optimize key performance metrics to elevate conversions. Established KPIs in marketing activations to position Adstream as the global pioneer in ad delivery in critical markets. Implemented all global diversity, equity and inclusion initiatives. Supervised product process to align messaging with target audience and ensure organization remains at forefront of competition and market trend shifts.

Ridgefield Park, Nj, Us

Crafted and executed integrated marketing campaigns encompassing paid media, social media, influencer, content development & SEO, and experiential to drive channel, retail, and eCommerce sales. Embedded campaigns in Samsung’s persona insights by researching audience segments through commissioned research. Drove forecasting and monitored KPI performances for all campaigns, leveraging supplementary research and campaign analytics. Collaborated with carrier, vertical, and product teams to formulate integrated marketing campaigns aligned with business goals for carrier, national, and international promotions and product launches. Key Accomplishments:• Crafted annual eCommerce Go-To-Market strategy for mobile device launches, 5G technology, and cloud solutions; achieved 48:1 ROI, increased NPS from 6.5 to 9, and decreased cost per acquisition by 42%.• Utilized consumer & industry insights to improve CX, increasing customer LTV by 130% and AOV by 232%.• Launched B2B SMB eCommerce site, increasing web traffic by 248% and revenue by 1,125%.• Developed and executed channel marketing strategy to drive in-store purchases with strategic partners, focusing on CX to optimize performance metrics resulting in a 63:1 ROI and an increase in revenue by 256%.• Managed a $65M marketing budget; led three direct reports, twenty in-direct reports, and six agencies in multiple marketing disciplines across the US, London, and South Korea to drive increased demand generation.

Dobbs Ferry, Ny, Us

- Architect comprehensive syllabi, assignments, and exams that align with industry standards and university curriculum goals for undergraduate students, covering key topics including digital marketing, consumer behavior, branding, market research, and strategic marketing.- Incorporate real-world case studies, projects, and simulations to enhance student understanding of marketing principles and data analytics.- Utilize various teaching methodologies, including guest lectures & workshops, group discussions, and multimedia presentations, to create an engaging learning environment.- Maintain up-to-date knowledge of the marketing landscape, integrating current tools and practices into course materials.- Evaluate student performance through assignments, presentations, exams, and participation, offering constructive feedback to promote improvement.Key Achievements:- Increased student engagement & knowledge retention by incorporating experiential learning through real-world marketing simulations.- Updated marketing curriculum from traditional marketing methodologies to digital channels including Digital Marketing, Social Media Marketing, and Influencer Marketing.- Developed and introduced a new course on Niche Data Segmentation for Increased Marketing Efficiency

London, Gb

Controlled $1.2M marketing budget; spearheaded three direct reports to design and evolve integrated marketing campaigns in accordance with businesses goals. Ensured teams optimized ROI by cooperating closely with US industry leaders. Key Accomplishments:• Coordinated all national and regional events, managed vendor contracts and negotiations, and advertising activities; created compelling and engaging marketing content and provided on-site solutions, increasing ROI by 920%.• Created national marketing strategy to drive business growth by optimizing advertising platforms, growth, and penetration strategies which led to 5,200% in growth and $750M in revenue.

Master Of Business Administration (M.B.A.), Marketing & Analytics

Bachelor’S Degree, Business Administration And Management, General