CAT Parts Ecom/Content Team•Provide ongoing content support related to both new and existing written content.•Support the creation of SEO-optimized content for Parts.Cat.Com per business needs; edits content as required.•Work cross-functionally with internal business partners to understand content needs.•Tracks and communicates on identified issues and requests by providing updates on the item and confirming final resolution•Deliver accurate and relevant search experiences by effectively managing our Lucidworks Search Engine.•Use Predictive Merchandiser, optimizing various types of rules, rewrites, templates, and analytics dashboards).•Use Lucidworks to manage indexing, querying, collections, relevance, analytics (including experiments), and other system related tasks.•Understand and configure data flows from external sources to Lucidworks to tune search, create facets, maintain categories and more.•Collaborate with teams across eCommerce, Product Information Management (PIM), Marketing, and industry partners to support Caterpillar’s part search strategy•Effectively communicate specific issues and challenges that need to be resolved in order to achieve the expected search results.•Identify improvements and support documentation creation to support more efficient processes in the area of search and content management

Ecommerce Team• Implement and optimize site merchandising across product categories to promote items and drives sales• Assist in developing landing pages to display new products in accordance with launches and initiatives• Establish strong relationships across cross-functional teams to advance digital objectives• Monitor and conduct site audits for accuracy• Understand categorical seasonality and customer buying trends• Continually optimize campaigns for maximum performance, leveraging iterative testing while ensuring content quality• Work closely with marketing and e-commerce teams to ensure seasonal brand storytelling is brought to life across site• Develop actionable merchandising initiatives to improve performance and communicate during weekly meetings• Leverage web analytics to understand performance of and customer interaction with site content, such as navigation, categories, product pages, featured placements (including promotions/sales, recommendations) and general online shopping experiences to identify business opportunities and risks• Manage product catalog data including images, copy, attributes and category taxonomy• Work cross-functionally with copy team to request 3PM bullets, SEO keywords, and content copy• Pull metrics reports, analyze the data, and action resolutions to make improvements

Tech & Entertainment & Merch Ops Team• Responsible for developing and implementing site merchandisingstrategies for Home Page, Deals Page, New Releases and our web app, tosupport online sales growth, as well as manage daily operations.• Collaborate with both external and internal groups like Marketing,Creative, and Merchandising outside vendors, and others to promoteproducts on our B2C ecommerce website and app to support businessunit strategies and goals.• Actively analyze and leverage customer behavior through websiteanalytics for KPIs, conversion, and sales. Prioritize the most criticalactions necessary to improve the shopping experience. Utilize data andkey metrics to understand performance of creative assets and customerinteraction across the site to identify business opportunities and improvecustomer experience. Reports are distributed to departmentmanagement on a weekly basis.• Work with Product Management to identify site enhancements, bugfixes, and other digital projects to enhance the front-end site experience.• Regularly partner with Marketing to ensure seamless and optimalcustomer experience across all digital touch points.• Curate and maintained links for content including email, homepage,events, and onsite creative content.• Optimize navigation, sorting rules, filter refinements,categories/subcategories, and onsite search based on strategies and datadriven opportunities to drive optimum conversion.• Research industry trends and provide competitive analysis toidentify white space and opportunities.

Online Administration/Marketing Team• Managed 5 different ecommerce websites for Justin Brands, Inc.,brands (Justin Boots/Justin Work Boots, Tony Lama Boots, NoconaBoots, and Chippewa Boots)• Managed our CMS system, built landing pages, oversaw ecommerceemail marketing delivery, as well as help maintain our proprietarydatabase that feeds our B2B and B2C (E-Commerce) websites includingpricing and marketing data.• Managed the company’s DAM tool, (Widen) and provided any creativemarketing materials needed for all our brands to both internal users andour outside partners.• Worked with our inhouse photographer to ensure our products arerepresented correctly on the web.• Worked with my fellow Marketing team members, Sales, and IT teamsto help promote specials and our products, both on our websites as wellas on social media outlets.• Helped process Internet Dealer Agreements, and ensure our retailersabide by their contracts for online sales and pricing.• Provide retailers with the .xml and meta-data needed to populate theirwebsites with our products.• Performed other duties as they arose such as photo manipulation orgraphics and presentations as needed in house.

Gloves and Guitars, a mix of professional boxing and live concerts.•Website Administrator for an entertainment and boxing promotionscompany. Helped to put on events and develop marketing materials on adaily basis.•Day to day duties included building and managing the website,developing posters, programs, signage, and other marketing materials tohelp with the advertisement of the event. Working with sponsors andentertainment (bands) to help promote both parties. Help promoteevents on social media and other outlets, etc.

• Website Administrator for an international non-profit medicalorganization, serving over 28,000 patients worldwide.• Managed all incoming email (excluding personal email).• Website maintenance and design• Basic intranet server maintenance• Maintaining other staff computers (upgrades, backups, systemmaintenance, software installation, printer maintenance) etc. and helpedother staff with any tech related questions.