Trey Colson Email & Phone Number

Lake Mary, Fl, Us

At Atrium, I'm responsible for all marketing and brand strategy for a growing property management and real estate development platform. As the Director of Marketing, I am tasked with effectively marketing the company to a mixed audience of single family homeowners, multifamily clients, and investors for development projects. Branding, design, and marketing strategies for multifamily projects are a growing portion of my workload. Projects include lease-up and stabilization efforts, and require content creation, copywriting, web design, social media strategy, and market analysis.- Established an effective brand system for the three arms of the Atrium company. - Art directed a photoshoot for an high-end, luxury apartment building resulting in arefreshed asset library, improved social media content, and a happy owner.- Brought web design efforts in-house for a portfolio of build-to-rent townhome communities,resulting in a 75% cost savings.- Designed winning brand systems for a three-community, build-to-rent townhomeportfolio and multiple apartment communities.- Launched an in-house creative agency resulting in previously unsourced marketingrevenue.- Successfully rolled out Slack and Asana for improved internal communication andproject management.- Managed the rebranding of three apartment communities in Gainesville, FL, inclusive ofbrand guides/strategy, web design, print design, and improved targeting.- Branded, planned, and executed two annual, day-long events aimed at generatinginvestor interest and fund raising for the development arm of the company.

Orlando, Florida, Us

I was tasked with driving the growth efforts of a regional, fully-integrated commercial real estate platform, reporting directly to the company President. As Service Operations Manager, I worked within an interdisciplinary team to collaboratively tackle high-priority initiatives. I provided direction for projects ranging from technology integration to human resources systemization to budgetary strategy. I was also brought in to advise and manage pursuit efforts across the platform.- Oversaw timely transition to remote working with a compressed timeline due to theCOVID-19 pandemic.- Successfully directed the rollout of Microsoft Teams and Sharepoint to a workforce ofover 400 employees across seven states.- Developed a systematized onboarding pipeline using existing infrastructure(Smartsheet) resulting in greater efficiency and increased employee retention.- Developed sales modeling systems resulting in 20% greater budgeting accuracyduring the COVID-19 pandemic.- Directed the relocation of the Orlando office from two floors to an entire floor, inclusiveof workspace design, vendor management, technology procurement, and projectmanagement.- Onboarded an outsourced, full-service IT partner and project managed thereplacement of over 200 aging devices platform-wide.- Directed the rollout of the company’s first cybersecurity training program, resulting indecreased cyber threats and increased investor interest.- Served as contributor and editor of an internal, employee-focused magazine printedquarterly which also served as a key marketing tool.

Orlando, Florida, Us

I led a team of over 100 staff and volunteers in planning and executing experiential worship services across four locations for a 4,000-member church. As Worship Director, my role was less about leading a worship service from stage and more about leading the people and processes in the execution of the services. In addition, I was called upon to advise on language and communication as well as the shaping of the content of the services.- Improved internal and external communication strategies resulting in 2x readershipand engagement.- Directed the rollout of an organization-wide software platform resulting in greaterefficiency, fewer information silos, and improved interdepartmental collaboration.- Successfully branded multiple sermon series, which was a free-for-all, best-idea-winsprocess involving key leadership and department heads.- Developed unseasoned and young team members to become integral contributors tothe organization.- Developed systems, processes, and documentation for onboarding new volunteersand ensuring consistency across services and campuses.- Advised leadership on language and communication efforts resulting in greatercongregational engagement.- Cross trained employees and volunteers, ensuring greater understanding ofcollaborative processes and increased retention.

Orlando, Fl, Us

In this role I oversaw all marketing efforts for a nationwide commercial real estate lending platform specializing in SBA loans. The chosen niche of this firm required an educational approach to our marketing efforts in order to overcome significant hurdles in the minds of potential clients.- Developed and executed direct response campaigns that grew lead generation rates25% annually.- Created award-winning content and management systems for digital and print mediaas well as live and online events.- Improved customer acquisition rates by 20% by collaborating with sales andunderwriting teams.- Onboarded and developed key individuals who contributed significantly to thecompany’s success and went on to do big things at other organizations.- Learned the value of having a running conversation with an audience — due to thenature of the loan program, some clients sat on our list and were dripped on for yearsbefore finally reaching out.- Garnered industry-wide awards and recognition for the quality and effectiveness ofmarketing efforts.- Developed interactive application tools for vetting clients, increasing processingefficiency tenfold.- Created content for blogs, social media, video projects, webinars, and monthlynewsletters.