Oversee the development and execution of local and national marketing campaigns.Guide communication and distribution of marketing materials to institutions and local, regional and national retailers for marketing campaigns.Track progress of marketing campaigns from ideation through execution and post program analysis to ensure deadlines and goals are met.Oversee the collection of performance data, images and other assets for use in marketing campaign recaps both for internal and external use.Effectively maximize social media outlets and other digital platforms to promote marketing campaigns designed to increase the sale of college merchandise.Coordination with internal graphic design team to ensure that creative needs and deadlines are met.Manage invoices and expenses associated with institution-specific local marketing funds.Assist with amassing research and other data across various consumer demographics.Stay up to date with trends related to consumer marketing across all platforms.Assist with the planning and execution of new logo launches.Assist in managing hot market opportunities.Assist in identifying new products and licensees and expanding the licensee base.Assist in coordinating retail development efforts to expand brand presence for clients.Oversee the marketing efforts of Operation Hat Trick, a non-profit organization that provides funding to organizations that help wounded service members.Other responsibilities as assigned.

Communicating product and company information to customers; interviewing customers to determine their needs and wants; presenting vehicles; taking test drives; running credit applications; processing transaction paperwork; supporting on-line customers via eSales office; following up with potential customers.

Served as the chief liaison for brand and logo protection and management for vendors, licensees and retailers; initiating and maintaining contracts with University and retailers/vendors; final review and approval of artwork/designs proposals; web site maintenance; expansion efforts of licensing program through retailers, vendors and internal departments; monitored the use of trademarks and logos on all commercial products; logo protection and enforcement; maintained trademark renewals and issues; research of market trends and promotional ideas for expansion of ODU product line.Grew retail royalties over 100% from 2006 to 2012; approved over 2,500 product approvals for nationally recognized retailers and vendors; recognized as a Top Five spec proofer with Collegiate Licensing Company; created retail campaign selling over 1,000 originally-produced apparel items; established marketing and promotional program with over 160 brick & mortar and web-based retailers.

Managed all product samplings for East Coast and national grocery and retail chains; soliciting new brand awareness opportunities; hiring/training/recruiting/managing more than 300 product ambassadors; ensuring in-store communications/marketing tools/P.O.P. materials were created and in place; payroll processing; field and volunteer event coordinating; accounts payable; event planning and other duties as needed.

Fielded customer compliments/complaints/inquiries; entered customer statements into database; awarded store associates through our company-based merit system; processed gift certificate orders and non-profit organization donation requests; additional duties as requested.