Marketing Planning and ExecutionAssisted in developing and executing a comprehensive marketing plan for US HED across digital touchpoints, including virtual events, paid social (LinkedIn), content syndication, Adobe Experience Manager, and email.Strategically defined each marketing channel's role in driving awareness, consideration, and demand for Express.Virtual Event Program ManagementOwned and executed webinar programs, managing all aspects from scheduling and content planning to speaker selection and audience acquisition.Coordinated platform setup and handled all pre- and post-event communications internally and externally.Creative and Campaign DevelopmentCollaborated with the Studio team and external agencies to develop compelling marketing assets.Identified and developed content tailored to target audiences, managed marketing calendars, and optimized touchpoints to enhance the customer journey.Reporting and AnalysisImplemented a data-driven marketing approach, providing stakeholders with essential data and assets for successful program execution.Delivered key insights to internal and external stakeholders to support business growth, tracked KPIs, and made necessary adjustments to marketing strategies.Relationship ManagementFostered strong, collaborative relationships with key internal and external stakeholders across marketing, sales, and business units to ensure cohesive marketing efforts.

Manage digital practice consulting for enterprise account programs including integrated marketing campaigns and end-to-end strategy for spend• Consult on digital best-practices and provide expert recommendations on digital marketing activities including nurtureand awareness, paid-media, content syndication, thought leadership and GTM initiatives• Managed client/partner relationship with internal firm for content creation and deliverables

Create, manage and implement impactful marketing and sales enablement programs to increase visibility and drive new business opportunities- Determine and execute appropriate cross-media marketing mix based on target audience, anticipated reach, required tracking and follow-up- Develop and execute on demand generation strategies including content creation through multiple stages of client acquisition (new prospect, stalled in the sales funnel, etc.)- Manage multiple marketing programs simultaneously and on tight deadlines- Collaborate with Digital Marketing team for PPC campaigns, digital ads, landing pages and website content as desired- Write campaign content, including email, and landing page copy, build email templates and modify existing templates that drive audience engagement- Create nurture programs while employing best practices using marketing automation- Mine data for insights and build programs/modify programs to act on those insights- Plan and carry out events to support marketing plans and goals – both virtual and live- Execute Account Based Marketing programs for both prospects and existing clients to increase revenue and sales pipeline- Deliver campaign reporting, measure effectiveness, and pipeline contribution

Manage Palo Alto's integrated demand generation campaign strategy through collaboration with shared marketing teams including brand, product marketing, digital, demand, content, creative, social and global field marketing. Shape the strategic direction for overall campaigns. Develop, plan and execute integrated marketing plans across a variety of tactics, including journey mapping, campaign development, events, programs, and digital marketing to create and drive qualified pipeline.Measure, analyze, report, and optimize the performance of demand gen programs in partnership with data operations.Measure and monitor sales funnel activity, making recommendations to address coverage gaps including working closely with the BDR teams on targeted campaigns and effective follow-up.Collaborate with members of the content marketing, product marketing, enablement, and sales teams to ensure the messaging is consistent and appropriate for the campaign goal and ensures that directly aligns to target markets, personas, and use cases.Drive program execution with BDRs including scripting and training on key campaign initiatives.Manage the account targeting and marketing strategy within the Palo Alto Networks install-base.

Support Saleforce internal business partners in delivering best in class webinars that generateawareness, interest, engagement, and revenue for the Salesforce's suite of enterprise applicationsfocused on customer service, marketing automation, analytics, and application development

• Increased online store sales by 300% through automation and nurture campaigns • Developed and managed WordPress website, SEO efforts and page health. Increased GTMetrix page score from F- to A-, 40% increase in keyword and domain authority • Implemented Google Analytics, Tag Manager, GSC and other industry standard tools to great effect • Increased Social Media following by 20% across professional platforms with actionable results • Created data-driven insights about customer behavior using data on website traffic patterns, conversion funnel, navigation behavior, content marketing performance, and A/B testing

• Manage webinar planning, execution, promotion, and production of live webinars to a 400,000+ user base• Develop, execute, and produce video and digital collateral to promote the Prospector brand• Help develop and execute content strategy and editorial plan across owned platforms, including Twitter,Facebook, LinkedIn, YouTube, and two Wordpress websites• Represent Prospector brand and serve as community specialist for conversations on social media• Monitor ongoing digital marketing performance and use that data to provide actionable insights and compileweekly digital marketing performance reports for client advertising and internal programs• Stay on top of trends in content marketing and social media, advising changes as needed to grow the program.• Analyze and manage PPC and SEO trends for Prospector brand

At this role, I was involved in enterprise support and sales to customers of Apple's products and services. Provided advanced technical support and training for iOS and Apple devices in the enterprise market under AppleCare.

Acquired by Autodesk in March 2013

Promoted, represented the Apple Brand, and trained customers to Apple products and services