Director Of Marketing
CurrentCypress Bayou Casino Hotel, the first land-based casino in Louisiana, is located in Charenton, Louisiana off US Highway 90 and features over 1,000 slots and more than 30 tables including Blackjack, Mini-Baccarat, Mississippi Stud, and 3-Card Poker just to name few. Enjoy dining at any of the five unique venues and stay in the modern 102-room hotel.Responsibilities:• Create, implement, and measure the success of a comprehensive marketing, communications, and public relations program that enhances the organization’s image and position within the marketplace and the general public. • Develop short and long term plans and budgets for the marketing/communications/public relations programs and its activities; while monitoring progress, assuring adherence and evaluating performance to ensure greatest ROI.• Facilitate both internal and external communications for the property.• Organize all marketing, communications, and public relations activities and materials including but not limited to: publications, media relations, client acquisition and so forth.• Ensure articulation of organization’s desired image and position, assure consistent communication of image and position throughout the organization, and assure communication of image and position to all constituencies, both internal and external.• Responsible for editorial direction, design, production, and distribution of all organization publications.• Coordinate media interest in the organization and ensure regular contact with target media and appropriate response to media requests.• Coordinate the appearance of all organization print and electronic materials such as letterhead, logo, use of logo, brochures, etc.• Ensure regular, relevant market research and coordinate and oversee this activity. Monitor all local, state, and national gaming trends.