Trey Curry Email & Phone Number

Jacksonville Beach, Florida, United States

Key contributor to the design and execution of long-term strategies to drive profitable growth of Sysco’s Own Brand product portfolioConduct quantitative and qualitative analysis to evaluate growth channels, both within existing customers and in new marketsLeveraging deep data and analytics, creativity, and structured thinking / decision making to develop business cases to support Own Brand portfolio growthIdentify, research and define future growth strategies across existing customers and/or in new markets; leveraging current capabilities or through the creation of new onesCultivate key messages and communications for varying audiences, including executive leadershipOverseeing program management for all workstreams needed to execute against aligned upon growth strategy(ies) including defining workstreams, identifying timelines, sequencing work, capturing dependencies, managing issue resolution and trading off priorities as needed to execute the business strategy.Research emerging solutions and work with internal stakeholders to determine business rationale for adoption, potential value, and tradeoffs associated with implementationPlay critical role in shaping the process and leading the global, cross-company deployment of key growth strategies with partnership from various stakeholders and cross-functional team

Ponte Vedra Beach, Florida, United States

Pitch is a curated space for people, brands, and businesses of all sizes to push the limits of creativity to strategically build and grow organically.Pitch uses the core fundamentals of Category/Business/Brand Management integrated with insights and streamlined platforms for data management and analysis to fuel the sales engines for businesses to thrive.We leverage our background in distributor and account management to partner with Entrepreneurs and Business Leaders who are passionate about their brands. We work hand in hand with them to develop brand and business strategies to capitalize on their reach in the consumer space.Pitch leans on 10+ years of CPG industry knowledge of end-to-end selling - from brand/product ideation and R&D, to sourcing and procurement, all the way to end user consumption and consumer behavior analytics - we’ve been there, done that for, with, and against some of the most recognizable brands and companies on the planet. We love businesses and brands of all shapes and sizes - our sweet spot is working smarter and more creatively with our partners to drive their brand, voice, and mission!What can Pitch do for you?

Jacksonville Beach, Florida, United States

- Constructed market overviews to build strategic plans for some of the largest beer/wine/spirits suppliers in the US market- Grew pipeline of potential users and clients to grow the userbase- Led strategic reviews w/ customers/clients based on market trends, share opportunities, or competitive risk- Championed revised Client Success approach that grew customer engagement and drove “usage” via a consultative “independent voice of the on-premise consumption market”- Collaborate with cross functional teams to Develop market-ready reports to be cascaded throughout the organization (sales, marketing, leadership, etc.)- Facilitated and grew relationships with current, and new supplier/distributor partners to mutually grow together- Conducted market research on a weekly basis to stay up to date/ahead of industry trends and developments to help customers navigate a turbulent market and stay one step ahead of the competition- Built and maintained strong client relationships through collaborative and consultative engagement rooted in being an industry captain for the on-premise alcohol consumption space

Jacksonville Beach, Florida, United States

iControl is a solutions provider. We develop and manage back office process automation and payment enablement software that is second to none in the space. Our core products are used by thousands of retailers and their vendors alike. We empower our partners to provide best outcomes, become better trading partners, and run more efficiently and profitably using technology developed by the best and brightest minds in the space.We specialize in complex and regulated categories such as Alcohol, and are also experts in processing consignment transactions, more commonly known as "Scan Based Trading."Our client network includes over 50,000 retail outlets and over 4,000 distributors and manufacturers in all 50 states as well as select international markets.

Orlando, Florida

Built strong foundational relationships across key customer sales teams and customers, to deliver strategic category insights to assist in annual selling contract negotiations, and secure space/sales gains for 2021Created and armed the sales teams with automated custom period business reviews for their respective customers – opening an untapped source of leverage not previously readily available Constructed adhoc reports, stories and business decomps, and customer overviews by leveraging IRI Market data and DX Insights to cement PepsiCo as the Category Leader and customer partner in the beverage industry Delivered market/customer segmentation overview at Carolina Bottlers LTA to cross functional sales leadership team with a deeper look into the customer demographics specific to their footprint allowing them to directly target more valuable customers with the right products in a more localized manner Developed 2020 Selling Stories leveraged by entire South Division Sales Team for customer buy in and alignment on full year and seasonal plans

Houston, Texas Area

Delivered 2.6% YOY sales growth of $1.1B portfolio through implementation of strategic sales and marketing plans and through leveraging brand positioning opportunities to support go-to-market strategyDirected cross functional team in the redevelopment of multiple category strategies, assortment, and vision based on evolving trends and insights, while delivering enhanced net cost through RFP’s to boost profitabilityLeading member of internal committee of elected peers championed to evolve corporate culture and drive positive change in the workplace through peer to peer interaction, volunteer opportunities, and redefining corporate engagementLed independent teaching sessions with team members to expand their knowledge base of weekly and period financial reporting, how to manage a P&L, and how their daily activities contribute to the overall profit planDeveloped and launched 12 new offerings into the marketplace that delivered +42k cases of incremental sales in most profitable brand segment in year 1.

Houston, Texas Area

Sourced and developed optimal assortment that delivered 7% YOY sales growth coupled with $5.7mm in incremental profitCreated field-ready sales tools highlighting product specs, category trends, market analytics and targeted customer segments to utilize as leverage against competitive landscapeDefended market share and grew overall gross profit through leveraging relationships and partnering with suppliers/field sales teams to maintain a source of product during monumental industry shortage totaling $3B

Jacksonville, Florida Area

Produced and implemented category business plans across numerous categories in a multi-hundred million dollar portfolio that:Delivered a 7% YOY sales increase incremental $80K in sales and $25K in profit respectively Achieved a growth share of market increase of 3.5pts in a flat/declining marketManaged and coordinated the largest new item launch by a major manufacturer in it’s history that included 50+ new items to shelf chainwide and is set to deliver $15.8mil. in incremental sales in year 1.Captained RFP process to source new suppliers for production, and oversaw reformulation, and package redesign processes in integral $100mil. segment in the Frozen Food business that was in a 21% sales decline in order to regain lost sharePartnered with Consumer Insights team to construct and implement scorecards/forecasting models to track business trends and develop strategic category business plans

Jacksonville, Florida Area

Worked side by side with upper management to ensure forecasted metrics of circulars and promotions coincided with the weekly goals and overall departmental plans and budgets Analyzed and tracked weekly ad performance in conjunction with other business units in order to deliver the maximum achievement possibleAssisted in operation and implementation of weekly ad meetings as well as ad planning sessions for each fiscal period

Jacksonville, Florida Area

Tracked and analyzed weekly promotional performancesBalanced and validated inventory quantities to ensure proper stock statusConstructed weekly promotional ads and plans for 487 storesValidated weekly departmental financials for sales and profit growth

Managed and consulted with clients on present and future work progressConstructed present and potential client database for business development purposesCoordinated business development tactics and agendasCreated content for RFP, RFQ, and other proposalsGenerated creative branding concepts and ideas and developed approach to carry out such concepts

• Compiled detailed market analysis for regional sales and marketing reference purposes • Coordinated and planned over 10 volunteer community service events for B.A. Reader • Created and implemented annual detailed marketing plan • Organized and tracked inventory on daily basis • Worked with popular area figures to promote and endorse products and events

Bachelor Of Science, Business Administration; Marketing And Management

Bachelor Of Scince, Marketing Management And Criminal Justice

Education record