Trey Devries Email & Phone Number

• Perform in a hybrid role as both the SEM strategist and account manager/point of contact for assigned accounts focusing on client gross profit growth.• Manage and maintain daily/monthly PPC budgets for multiple clients to ensure each campaign meets the desired performance metrics.• Fully understand client business objectives (e.g. increase profits, generate leads/sign-ups, increase sales for key products, etc.) and translate this into PPC strategy and action plans.• Report on key performance indicators and present results effectively to clients and senior management.• Frequently research and learn the latest tools and techniques in paid online marketing and form a view on the relevance of these to business objectives.• Undertake smart buying decisions to ensure maximum effectiveness for a given online budget.• Use trending tools and similar approaches as part of an ongoing review of target/keyword relevancy.• Work with Analytics and Web Development teams to ensure there is a technical capability to deliver, capture, and ensure the success of key campaign aspects such as landing pages, tracking codes, and integration of analytics.

Cincinnati, Ohio, United States

• Create and optimize multi-channel paid media campaigns (including paid search, programmatic, and social media) for diverse clients, driving enhanced online visibility and customer engagement.• Manage a portfolio of client accounts with a combined annual ad spend of $550,000, ensuring optimal allocation of resources to maximize ROI.• Serve as the primary point of contact for clients, maintaining strong relationships and acting as a trusted advisor in digital marketing strategy and execution.• Collaborate with the sales team, leveraging expertise to expand client relationships by identifying opportunities for additional digital marketing initiatives and projects.• Conduct thorough client SEO assessments, develop tailored strategies, and provide actionable recommendations, resulting in improved online visibility and search rankings.• Assist in on-boarding and training new team members, ensuring a smooth transition and effective integration into the digital marketing team.

Cincinnati, Oh

• Designed, developed, and maintained a more secure, SEO-optimized website, enhancing the wholesale lead generation process and improving the retail user experience.• Tracked website and social media analytics, extracting key metrics for continuous improvement.• Post-launch, reduced bounce rate by 15% and achieved a nearly 4% increase in orders per quarter (Q3 & Q4). Revenue saw an average growth of almost 11% per quarter• Improved Click-Through Rate (CTR) by 2% and elevated Google Search position by 5 places through website enhancements.• Amplified social media following by 20% through strategic content showcasing products and customer stories on Facebook and Instagram.• Conceptualized and executed effective paid ad campaigns.• Managed prioritized shipping of wholesale and retail orders, optimizing cost-effective delivery methods. Oversaw inventory procurement of café supply products.

Cincinnati, Oh

• Achieved a 30% increase in followers through strategic content creation, scheduling, and active engagement on social media platforms.• Orchestrated sponsorships for 15+ junior golf tours nationwide, contributing significantly to grassroots brand awareness.• Established and implemented a successful brand ambassador program utilizing everyday golfers for effective grassroots marketing.• Acted as the company's primary media contact for new product releases, ensuring effective communication and coverage.• Produced engaging content featuring products, both on the golf course and in a controlled studio environment, showcasing their versatility and appeal.• Created content with products on the golf course and in the office with a box studio.

Greater Denver Area

• Successfully organized and executed a charity raffle, surpassing the target amount by nearly 17%. Managed all aspects of the event, including setup, operation, and marketing. Marketing included organic social, paid social and organizing some influencer marketing.• Collaborated on a committee tasked with rebranding efforts post-merger with Colorado Women’s Golf Association. Focused on creating a more inclusive organizational image. Partnered with Executive Director/CEO, Chief Development Officer, board members, and an external marketing agency’s Vice President.• Contributed to the identification, cultivation, and solicitation of fundraising and sponsorship opportunities, aiding in the organization's financial growth and stability.• Filmed, edited, and produced a video series to better explain new changes to rules of golf.• Created a caddie manual in Adobe InDesign to help prepare and train local middles schoolers to become caddies.

Greater Denver Area

• Managed the club's bag room where I was responsible for organization and cleanliness of member's and their guest's golf clubs. • Maintained the club's fleet of approximately 50 golf carts with a daily cleaning schedule and weekly detailing schedule.• Responsible for daily set-up, maintenance, and tear down of driving range.• Ensure member's and guest's have • Maintained pace of play of the golf course as the starter which entailed ensuring members and guests teed off at the correct time and that they were playing at an acceptable pace.• Promoted to Golf Services Captain part way through the season to help oversee the Golf Services Team. Led by example to maintain order and cleanliness and assured that guest satisfaction standards are consistently attained. The purpose of this position and promotion to increase the level of accountability to increase the standard of service we provided.• Also caddied with a 'A' rating, worked as valet for special events, and worked in skatehouse where I took orders, mixed drinks, and managed skate rentals.

International Studies And Strategic Communication, International/Global Studies

Activities and Societies: Club Cross-Country, Intramural Sports, Study Abroad Scholarships included: Pioneer Scholarship, 2014-2018 Hummel.

High School Diploma

Activities and Societies: Varsity Soccer, Cross-Country and Track & Field. Co-Editor of School Newspaper and Yearbook. Participated.

Study Abroad