Report on campaign results and provide optimization recommendations across Tier 1 and Tier 2 clients.Develop overarching media strategies based on a client’s goals and objectives.Optimize SEM campaigns based on back-end performance.Supervised SEM specialists across multiple accounts.Implement attribution models across digital and traditional campaigns.Negotiate and launch digital and traditional campaigns.Launched and optimized programmatic campaigns across a number of industry verticals.Participated in certification exam development for the IAB Media Buyer and Planner Certification Program.Industry Specific:Negotiate and optimize digital and traditional campaigns for the world's leading pistol manufacturer.Develop media strategy and recommendations for the largest direct-to-customer ammunition manufacturer in the US.Manage SEM campaigns and provide media insights to a top ranked MBA program.

Provide SEM recommendations for national and international clients.Manage and optimize SEM campaigns for Tier 1 and Tier 2 clients.Negotiate and implement traditional and digital buys for national campaigns.Responsible for daily client communications across multiple campaigns.Recommend and carry-out optimizations based on campaign results.Manage banner creative development with partner agencies.

Partnered with vendors to create the 2011 Lenovo Rapid Boot campaignCreated Spec Sheets for Production based on Lenovo CreativeCreated a competitive profile of media allocations among Lenovo's competitorsUpdated clients on new and emerging media trendsResponsible for updating Media Budgets for the Nationwide accountWorked with vendors to update Digital RFPs for Nationwide InsuranceAssisted in the creation of a 2011 Digital Test Plan for Nationwide InsuranceResponsible for updating DART reports for Nationwide's digital campaignExperienced with DART trafficking, running Comscore, Telecume and MarketMate reports

Research the monetary value of various products for online consignment.Assist in the creation of strategy and creative materials for Going Goin Gone's marketing plan.Interact with customers in order to fullfill their shipping needs.

Instructed swimmers ranging in age from 5-16 on proper swimming technique.Enforced facility rules and regulations to ensure a safe environment.Interacted with patrons to create a welcoming environment.

Created a $4.5 million ad campaign for Confluence Watersports that focused on promoting the Wilderness Systems brand.Created a $9.8 million media plan for Verizon Wireless' How Sweet the Sound choir competition to bring the community feel back to the event.Shadowed various departments on the creative, client, and media sides.

Assisted in the setup of booths for the 2009 Knoxville Auto Show.Acted as a promotional representative at the Home and Garden Expo.Created spreadsheets from marketing surveys collected at KNS sponsored events.

Sold advertising space to local businesses interested in marketing towards fraternity and sorority students.Collected artwork and managed the accounts of businesses for the University of Tennessee area.Made over $10,000 worth of revenue for the Knoxville branch.

Designed workouts for various age groups and skill levels.Created swim meet rosters for over 100 swimmers ranging in age from 5 to 18.Organized and setup swim meets throughout the seasons.