Treye Johnson Email & Phone Number

Nashville, TN

Brentwood, Tennessee, United States

Brentwood, TN

Responsible for brand strategy development and execution, and leading strategic product marketing initiatives that drive growth for Comdata's North American Trucking division.

Brentwood, TN

Responsible for development of all value props and positioning, audience segmentation, channel strategy, and sales enablement for Comdata's Large Fleet Market.Responsibilities:Owns product marketing for Comdata's Large Fleet services portfolio, including research, positioning, content, and campaign development in order to drive demand.Craft and create.

Greater Nashville Area, TN

Get Ahead is dedicated to providing marketing services to small and emerging businesses looking for opportunities to increase their potential for success. Unlike traditional marketing services companies that focus on analyzing problems for large customers, Get Ahead works exclusively with small business clients to help develop concrete, practical.

Nashville, TN

• Provides a diverse client base with management consulting, technology services, and data management products.Led all digital marketing initiatives including search engine optimization, search engine marketing, social.
• Established initial marketing plan for SSB, creating a multi-channel approach towards lead generation and acquisition. The new strategic plan resulted in $1 million dollars in new revenue in the first 6 months of 2015.
• Designed an in-depth segmentation model allowing each marketing channel the ability to provide customers with hyper-targeted offers to drive additional sales through both acquisition and retention campaigns.
• Completed a redesign of brand in 2015, including logo, company collateral, and website.
• Performed ongoing customer/market research and demographic profiling to identify and capitalize on newly identified market needs ahead of curve for product development.
• Maintained a 36-month product roadmap for all new features and development goals.

Franklin, TN

• The largest magazine subscription service on the Internet.Worked to create a 360-degree view of the ideal customer, and established a multi-channel marketing solution to meet the needs of the customer base, while.
• Developed overall CRM strategy for Magazines.com and CleanerFilters.com, including optimizing subscription renewal effectiveness and potential cross-sell of existing database customers.
• Achieved a 10% increase in revenue year over year in an industry experiencing a 7% decline each year, resulting in an additional $600,000 of revenue for the company.
• Designed and developed database strategies to support long-term growth for existing and new product platforms, resulting in a 5% growth of customer emails in the first 6 months of 2014.
• Created and maintained new contact streams to retain customer loyalty and create up-sell opportunities and increased retention rates by 40% in the first half of 2014.
• Maintained a 36-month product roadmap for all new features and development goals.

Nashville, TN

• Acxiom (Nasdaq: ACXM) is an enterprise data, analytics and software-as-a-service company.Defined and integrated ideal solutions for new and existing clients to assist in increasing revenue and growing their customer.
• Advanced product marketing, feature design and general management of standard campaign and analytics database platforms. (Unica, Alterian, and Cognos)
• Designed and created competitive landscape analysis to provide key differentiators to sales and marketing teams.
• Developed and trained account team in up-selling strategies to improve client accounts, resulting in $500,000 in additional revenue in two years.
• Monitored 15 key accounts representing over $5 million dollars in annual revenue.
• Partnered with multiple vendors to host a series of online webinars. (Tableau, Logi Analytics, and Microsoft)

• Acxiom (Nasdaq: ACXM) is an enterprise data, analytics and software-as-a-service company.Led a team of 10 client relation specialists tasked with helping clients and vendors develop direct mail and digital marketing.
• Counseled clients and presented reviews on best practices for email marketing, mobile execution, social media integration, targeting, data management and process involvement.
• Managed all aspects of client implementations including defining client business requirements, creating project plans, and managing resources to support each client on an ongoing basis.
• Created and maintained a comprehensive plan for key accounts including ongoing customer support, data and software training, and custom solutions leading to sales opportunities.

- Managed all aspects of client implementations including defining client business requirements, creating project plans, and managing resources to support each client on an ongoing basis.- Worked with clients and client vendors to develop direct mail and digital marketing plans/strategies and execute multi-channel marketing campaigns in accordance with.

- Increased revenue by initiating and supporting up-sell opportunities and account growth- Worked closely with the Market Account Manager on revenue, forecasts, account strategy, and account reviews- Manage key clients with the highest revenue and strengthened relationship while gaining clients trust- Consult clients on how to best obtain their business.

- Created and maintained the marketing plans and budgets, and handled all yearly media planning and buying for all 5 golf courses throughout the state.- Introduced new membership incentive programs increasing sales 175% in one year.- Developed annual budgets for five golf courses resulting in over $100,000 savings in 2003.- Coordinated all aspects of.