Treye Johnson Email & Phone Number

Nashville, Tn

Brentwood, Tennessee, United States

Brentwood, Tn

Responsible for brand strategy development and execution, and leading strategic product marketing initiatives that drive growth for Comdata's North American Trucking division.

Brentwood, Tn

Responsible for development of all value props and positioning, audience segmentation, channel strategy, and sales enablement for Comdata's Large Fleet Market.Responsibilities:Owns product marketing for Comdata's Large Fleet services portfolio, including research, positioning, content, and campaign development in order to drive demand.Craft and create compelling messages for specific audiences with associated tools.Partner with Product to define market needs, features, roadmap and feedback cycle.Bring products to market through multiple communication channels.Partner with Sales to ensure resources, materials, and training is validated and conducted.

Greater Nashville Area, Tn

Get Ahead is dedicated to providing marketing services to small and emerging businesses looking for opportunities to increase their potential for success. Unlike traditional marketing services companies that focus on analyzing problems for large customers, Get Ahead works exclusively with small business clients to help develop concrete, practical, long-term strategies and action plans that will move their business in the right direction.

Nashville, Tn

Provides a diverse client base with management consulting, technology services, and data management products.Led all digital marketing initiatives including search engine optimization, search engine marketing, social media marketing, content marketing, email marketing, campaign landing page development, retargeting and marketing automation. Developed and managed all CRM touch points including direct marketing, email marketing, retention strategies, and new customer acquisition initiatives. Managed development of the SSB product from feature design through implementation and testing.• Established initial marketing plan for SSB, creating a multi-channel approach towards lead generation and acquisition. The new strategic plan resulted in $1 million dollars in new revenue in the first 6 months of 2015.• Designed an in-depth segmentation model allowing each marketing channel the ability to provide customers with hyper-targeted offers to drive additional sales through both acquisition and retention campaigns.• Completed a redesign of brand in 2015, including logo, company collateral, and website.• Performed ongoing customer/market research and demographic profiling to identify and capitalize on newly identified market needs ahead of curve for product development.• Maintained a 36-month product roadmap for all new features and development goals.

Franklin, Tn

The largest magazine subscription service on the Internet.Worked to create a 360-degree view of the ideal customer, and established a multi-channel marketing solution to meet the needs of the customer base, while creating strategies to acquire new customers.• Developed overall CRM strategy for Magazines.com and CleanerFilters.com, including optimizing subscription renewal effectiveness and potential cross-sell of existing database customers.• Achieved a 10% increase in revenue year over year in an industry experiencing a 7% decline each year, resulting in an additional $600,000 of revenue for the company.• Designed and developed database strategies to support long-term growth for existing and new product platforms, resulting in a 5% growth of customer emails in the first 6 months of 2014.• Created and maintained new contact streams to retain customer loyalty and create up-sell opportunities and increased retention rates by 40% in the first half of 2014.• Maintained a 36-month product roadmap for all new features and development goals.• Built and managed the overall size, health and sales of company customer database.• Developed and maintained budgets, created corresponding programs to meet budgets, and monitored and adjusted associated budgeted revenue and expenses.• Evaluated and negotiated all contracts with CRM, Email, and Social vendors.

Nashville, Tn

Acxiom (Nasdaq: ACXM) is an enterprise data, analytics and software-as-a-service company.Defined and integrated ideal solutions for new and existing clients to assist in increasing revenue and growing their customer base. (Salesforce, Cognos, Gigya and ExactTarget). Additional responsibilities: created and maintained innovative online product demonstrations; maintained ROI analysis. Promoted products internally and externally; and evaluated and negotiated partnership terms with a focus on email and social marketing solutions.• Advanced product marketing, feature design and general management of standard campaign and analytics database platforms. (Unica, Alterian, and Cognos)• Designed and created competitive landscape analysis to provide key differentiators to sales and marketing teams.• Developed and trained account team in up-selling strategies to improve client accounts, resulting in $500,000 in additional revenue in two years.• Monitored 15 key accounts representing over $5 million dollars in annual revenue.• Partnered with multiple vendors to host a series of online webinars. (Tableau, Logi Analytics, and Microsoft)• Received Acxiom “On the Mark Silver Award” for top performer (three times) and Acxiom “On the Mark Gold Award” for top performer.

Acxiom (Nasdaq: ACXM) is an enterprise data, analytics and software-as-a-service company.Led a team of 10 client relation specialists tasked with helping clients and vendors develop direct mail and digital marketing plans/strategies and execute multi-channel marketing campaigns in accordance with their respective financial and operational goals.• Counseled clients and presented reviews on best practices for email marketing, mobile execution, social media integration, targeting, data management and process involvement.• Managed all aspects of client implementations including defining client business requirements, creating project plans, and managing resources to support each client on an ongoing basis.• Created and maintained a comprehensive plan for key accounts including ongoing customer support, data and software training, and custom solutions leading to sales opportunities.

- Managed all aspects of client implementations including defining client business requirements, creating project plans, and managing resources to support each client on an ongoing basis.- Worked with clients and client vendors to develop direct mail and digital marketing plans/strategies and execute multi-channel marketing campaigns in accordance with their financial and operational goals - Developed and trained team in up-selling strategies to improve client accounts, resulting in $500,000 additional revenue in two years.- Created and maintained a comprehensive plan for significant accounts including account formation, ongoing customer support, data and software training, and custom solutions leading to sales opportunities.- Served as a consultant to clients on general marketing strategies, marketing best practices and social media techniques- Partnered directly with sales representatives on revenue tracking, forecasting, account strategy, and account reviews to best maximize sales opportunities and client satisfaction.- Helped establish the procedures to meet the ISO 9000 requirements and achieve certification for the company and data management platform.- Worked directly with Senior Management on all Business Unit resource planning and recruiting decisions.- Supervised and motivated team of 10 client relations specialists including problem resolution.- Established and assigned team priorities to meet client’s goals and objectives.

- Increased revenue by initiating and supporting up-sell opportunities and account growth- Worked closely with the Market Account Manager on revenue, forecasts, account strategy, and account reviews- Manage key clients with the highest revenue and strengthened relationship while gaining clients trust- Consult clients on how to best obtain their business objectives and marketing goals including strategy planning, campaign execution and reporting- Consult clients on social media marketing techniques and email marketing best practices and guide them through planning, implementation, and analysis

- Created and maintained the marketing plans and budgets, and handled all yearly media planning and buying for all 5 golf courses throughout the state.- Introduced new membership incentive programs increasing sales 175% in one year.- Developed annual budgets for five golf courses resulting in over $100,000 savings in 2003.- Coordinated all aspects of packages for Bear Trace golfers including golf, hotel and family activities.- Designed a new website and database to direct potential golfers to the courses, and to keep track of all members and regular players that were visiting the website.-Produced and executed new advertising campaign for Bear Trace golf courses featured in radio and print on national, regional, and local levels.- Prepared all marketing materials including membership cards and yearly golf guides