I lead the programmatic product team at NBCUniversal. My team oversees all programmatic advertising integrations across Peacock and all NBCU properties.

I am the creator and author of Ad Tech Explained, a newsletter and website that provides explainers, insights, and analysis on the latest trends in advertising technology. I leverage my experience working directly with leading publishers, advertisers, and advertising platforms to simplify ad tech and equip everyone with the information they need to succeed in this dynamic industry.

In addition to continuing to manage all forecasting related product initiatives, my role has expanded to include audience and privacy related features. ● Product owner of Inventory Forecasting product - led launch of advanced forecasting product designed to deliver value for internal network-wide and external publisher media planning● Audience product management - deliver and improve features relating to onboarding and targeting 1st and 3rd party data and lead the integration of our audience and forecasting products to deliver insightful audience-based forecasts and media planning features● Product lead attached to the demand side of the business responsible for maintaining their business backlog and advocating for demand product requests● Acted as the overall product expert and go to resource for internal demand teams and external DSP meetings and communications● Product lead for key strategic publisher account - responsible for the launch, maintenance and support of a custom content ingestion pipeline for a proprietary SSAI solution● Served as a manager of associate product manager, responsible for training, development and success in their role

Led product initiatives and features across diverse areas of the business. These products spanned our web publisher platform, back-end auction logic, VAST / ORTB integrations with DSPs / publishers and iOS / Android native apps.● Product owner for new forecasting strategic initiative - eventually leading to the kickoff of multiple forecasting projects based on competitive research and business needs● Product owner and SME of VAST / ORTB integrations for both DSPs and publishers● Product owner and launch manger of the SpotX mobile reporting app for iOS and Android● Product owner of creative review / competitive separation features● Agile product representative for three separate Scrum engineering teams local and remote

Head of product design, information architecture and user experience across all company products. Leads separate cross-functional development teams responsible for our three core platforms: Beachfront.io, Beachfront Reach, Rise and our other ancillary products including but not limited to: Flash and HTML5 ad and content players, native video apps for Apple TV, Roku, AndroidTV, FireTV, iOS, Android and monetization SDKs for those platforms.● Work directly with company stakeholders to plan future development efforts and to deliver impactful and timely product features relative to market trends. ● Set overall company roadmap and product vision.● Lead product and project management across two dozen simultaneous projects and three platforms. ● UI / UX designer for programmatic ad platform and video syndication platform.● Responsible for information architecture across multiple products.● Represent company as product leader at industry events.● Manage three separate remote development teams, one local development team and multiple distributed individual remote developers.● Architect revenue and business logic into company platforms.● Oversee integration and implementation of third-party verification services such as MOAT, White Ops, and Comscore.● Demo and present company products to potential customers.● Write user stories and prioritize development backlog.● Assist ad ops team in resolving all types of ad serving issues.● Assist in troubleshooting of VAST / VPAID and RTB integrations.● Work with publishers on custom ad unit integration into site templates and ad servers.

Designer and product owner of Beachfront.io programmatic ad platform, Beachfront Reach video syndication platform and Rise (formerly Beachfront Builder) video app platform and Rise client apps for iOS and Android. ● Solely designed from the ground up and led development of an enterprise-level video syndication platform used by Conde Nast, Time Inc., Washington Post, Tribune Content Agency and more.● Designed and led development of video OTT applications and accompanying CMS for Roku, Apple TV and Fire TV. ● Acted as project manager / Scrum master and led successful implementation of Agile methodologies (Scrum and Kanban) for our in house and offshore dev teams. ● Responsible for coordinating product releases across multiple company projects. ● Created and maintained internal and external product documentation.● Launched and managed company JIRA and Confluence instances. ● Led integration of third-party CRM software into all company platforms.● Responsible for gathering all business requirements from company stakeholders. ● Created product requirement documents for new products and features.● Launched and maintained company marketing sites.● Conducted competitive analysis across competing ad platforms, OVPs, video players, and native video apps.● Led QA and testing process across all products.

Developed and managed a growing network of publishers that leverage video syndication tools to create new revenue streams across web and native app properties. Owned entire sales process: research, analysis, outreach, negotiation, closing and managing. Simultaneously managed dozens of accounts.● Led company-wide video ad operations and yield management to ensure our that our publishers were maximizing potential revenue.● Signed and maintained accounts responsible for generating $5 million in gross revenue.● Oversaw transition from Adap.tv to LiveRail as main company SSP. ● Led tag and player integration process for new publisher accounts. ● Community and advertising manager for a video website (mefeedia.com) with over 3.2 million page views / day at its peak.● Product Owner of MeFeedia Solutions ad platform.

Managed the online social media presence for the FSView. Coordinated contests and advertising in order to increase visibility.

Wrote correspondence, tracked opinions, answered constituent calls and kept current with governmental issues.

Planned, wrote, and read news and sports stories live on-air.