Experienced creative strategist helping both client side and agencies produce compelling solutions and stories for brands across multiple mediums and regions.

Responsible for all creative output across multiple disciplines including trade show/events, identity design, brand strategy, guideline development, online/user experience, website design, videography, corporate communications, collateral, and on/offline advertising. Routinely contribute to content creation through blog writing and thought leadership communications. Manage partner relationships such as copywriters, production studios, photographers, web developers, external agencies, freelance designers by creating briefs and setting internal processes with teams members and clients.

Working with brands across the Middle East, North Africa, and Turkey to develop compelling solutions using sound strategies, informed design, and new technologies.

Oversee and deliver the strategy, design, and development of digital branding projects such as corporate website branding/re-branding, and internal digital communications, and social media applications.

Managed projects that ranged from microsites/interactive content and full-scale branded environments to new corporate divisional naming & identity initiatives, BTL activities. Looked after team of 15 designers and copywriters.

Produced and managed corporate id’s and identity systems, marketing collateral, package design and website projects for national & international clients.