Trey Williams, Mba Email & Phone Number

Kansas City Metropolitan Area

Serves on MMGY Global's senior leadership team, defining the agency approach to creative, channel, and content strategy support. Responsible for leveraging cross-channel knowledge, proprietary and secondary research, cultural understanding, and creative thinking to ensure that MMGY's Strategic Planning practice is operating at the highest possible standard. Leads strategic planning and consultation for travel industry clients and client teams as well as supporting new business development and managing strategy department associates.

Kansas City Metropolitan Area

Acts as the voice of the consumer, synthesizing data and insights to drive integrated strategy development, comprehensive multichannel plans, and creative ideas for a variety of accounts, consumer profiles, and industry verticals. Works with cross-functional teams to develop brand strategies, digital cross-channel strategies, creative briefs, customer journeys and ecosystems.

Kansas City, Missouri Area

Lead cross-channel marketing strategy and planning for all Hallmark greetings and gift packaging on Hallmark digital properties. Crafted and updated annual and quarterly marketing strategies for the entire Hallmark digital portfolio of products, collaborating with cross-functional teams to steer the direction of paid search, e-commerce, social media, and other online marketing initiatives. Partnered with product managers, analysts, operations managers, and content managers to identify model line expansion opportunities and develop launch strategies. Conducted qualitative and quantitative research to determine online product positioning, competitive landscape, and consumer behavior. Designed and executed A/B tests to identify optimization opportunities in marketing, audience targeting, and product development. Presented strategy, research, and insights to digital and corporate leadership.• Managed a budget of over $2 million dollars split among a portfolio of over 300 paid search campaigns in 2019.• Optimized marketing portfolio, resulting in over 50% improvement in Return on Ad Spend (ROAS) from 2018 to 2019.• Developed test and learn plan for budget-saving efforts in 2020 to align with 5-year corporate financial plan.

Kansas City, Missouri Area

Defined brand vision and business objectives for clients and 3rd party agency partners of varying sizes. Leveraged quantitative and qualitative research to focus brand planning in addition to conducting requirements gathering sessions with clients and consumers. Developed strategic and creative briefs to guide project vision. Managed client relationships and day-to-day project execution across analytics, strategic planning, experience design, creative, and technical development.• Managed requirements definition, design, and development of Ford Credit Link shared leasing pilot program, garnering various shortlists at the Cannes Lions Festival 2016.• Planned and assisted in facilitation of product development workshops for two Ford Credit pilot products in 2017, developing project brief, consumer research, user journeys, consumer profiles, and product recommendations.

Kansas City, Missouri Area

Managed project scoping, staffing, and budgeting for various traditional and digital projects across multiple clients. Developed and presented new business proposal presentations for existing and prospective clients. Coordinated internal functional teams as well as third-party vendors, as needed.• Managed conception, execution and maintenance of various web and mobile properties for high-profile clients, including Southwest Airlines, Western Union, and Wendy’s. • Oversaw redesign, development, and ongoing campaign strategies for MyWendy’s online ordering and customer loyalty mobile application.

Kansas City, Missouri, United States

Assisted senior account management staff with day-to-day client communication. Developed content calendars for various clients and managed content management system accounts. Managed monthly financials.• Coordinated integrated print and web campaigns for Kansas City Zoo’s annual Jazzoo fundraiser from 2012 to 2014, resulting in over $2 million in cumulative funds raised.

Kansas City, Missouri Area

Managed email and display marketing portfolios for over 100 online publishers, analyzing performance and providing regularly optimization recommendations. Adjusted price per click for traffic from assigned publishers as dictated by demand and performance in thousands of product categories.• Grew client portfolio by over $900K in gross monthly revenue over 2 years.• Coordinated design and implementation of promotional programs for publishers to encourage growth.• Organized and conducted company presentations for national industry trade shows.

Overland Park, Kansas

Managed scheduling, budgeting, and programming phases of digital projects for over 20 clients. Coordinated creative staff and third-party development vendor activities during project execution to assure on time delivery. Authored content management system manuals and conducted on-site and remote training for clients. Designed and implemented quality assurance processes for completed projects to secure adherence to company standards. Maintained and distributed project status documentation from conception to implementation.

Lawrence, Kansas Area

Analyzed physician prescribing data to identify market trends and opportunities. Planned and delivered strategic messages for physicians and pharmacists based on perceived business opportunities. Organized territory routing plan to optimize productivity.

Greater New York City Area

Assisted in project management for interactive developments. Developed key messages and material for presentations to potential clients. Developed integrated public relations program for a new Merrill Lynch product as part of final intern group project.

Bachelor Of Business Administration - Bba, Marketing And Sociology

Activities and Societies: Circle K, The Show, Track and Field, Fellowship of Christian Athletes, Student Union Board, The Observer.

Master Of Business Administration - Mba, Strategic Management

Associate Of Arts And Sciences - Aas, Computer Information Systems