> 17 Tricks B2B Marketing + Content offers content creation and content marketing services to IT services organizations – firms that provide a wide range of software solutions and business consulting services to medium-sized companies in a variety of verticals.Tim Green is a B2B marketing expert and content creator who brings to the job more than 20 years of experience as a IT solutions marketing manager, content marketing manager and content creator. His copywriting expertise is built on 40 years of work as a trade magazine editor/writer, agency copywriter, marketing communications contractor, corporate communications professional, and IT marketing contractor/content marketer/content creator.

Provide leadership, practice management, team/player management, in-game analysis and technical instruction. Focused on defense/midfield skill development. Rebuilding year with 4 freshman starters delivered 3 additional wins vs. 2023 season.2024: Chicago Prep Conference Regular Season 7-12-2 (5th place, 33GF, 83GA, 2 SO), 3rd Place Chicago Prep Conference Tournament, 1-1 IHSA State Tournament

> ForeFront (acquired by NEORIS 12/2023, which was acquired by EPAM 11/2024) is a systems integrator providing sophisticated Salesforce multi-Cloud B2B solutions for the manufacturing, automotive, heavy equipment/truck dealer, materials handling, consumer technology, and healthcare/life sciences and medtech industries.Created assets that enabled sales and moved deals forward.Developed sales enablement content to support software + solutions co-sales efforts with Salesforce. Worked closely with sales team, partner manager, practice leads and business analysts to create assets that communicate the value of the firm’s integration, process improvement and implementation services. GOT THINGS DONEIn 18 months, delivered 45 major marketing assets, including 23 case studies, 16 service offering brochures and 6 briefs, plus 26 partner newsletters, 13 long-form blogs and 100s of LinkedIn posts. Managed content calendar and production process, and handled SME interviews.HANDLED DIGITAL CHANNELSManaged and maintained website (WordPress) and executed related SEO activity. Directed LinkedIn program and supported other social media.ENABLED EASY CO-SALESDeveloped and maintained a private webpage for Salesforce sales reps to directly download marketing assets – and make it easy to co-sell with ForeFront.DELIVERED RESULTS WITH NEW STRATEGIESWebsite: Users ▲13%, Bounce Rate ▼10%Search: Impressions 2x, Position ▲10%LinkedIn: Visitors ▲7%, Followers ▲23%

> Ultra Consultants is an independent ERP consulting firm serving the manufacturing and distribution industries.Created high-value, lead-generating content marketing assets and campaigns, and significantly expanded marketing responsibilities over time.Hired amid leadership turmoil and high turnover in the marketing team. Maintained focus and drove production of marketing assets, execution of inbound and outbound campaigns, and completion of major marketing initiatives. Hired amid leadership turmoil and high turnover in the marketing team. Maintained focus and drove production of marketing assets, execution of inbound and outbound campaigns, and completion of major marketing initiatives.DROVE CONTENT CADENCECreated 100s of marketing assets, including ebooks and case studies. Also wrote outbound email copy, explainer videos, longform blogs, LinkedIn posts/promos and web content.KEPT THE FUNNEL FULLManaged lead generation-focused content marketing programs. In 2021, content campaigns delivered 220 sales-accepted leads (SALs) which was 33% of all SALs, and accounted for 15% of closed deals.WORE MULTIPLE HATSDirected marketing project execution and a team that included a designer and digital marketing manager. Managed website (WordPress) and handled SEO. Managed social media.RECOGNIZED 3x FOR TEAMWORK Received Employee Award for Teamwork in July 2020, Q2 2021 and Q4 2021.WROTE WEBSITE + UPDATE Wrote all-new website in Q4 2020 – an upgrade that boosted goal conversions 137% in 2021. Wrote/built update in Q1 2022.

> D4237 provides digital and traditional marketing services for growing firms.Provided contract services, including marketing, marketing strategy and planning, concept development, content development and copywriting.WROTE SMART, CRISP CONTENTSelected as a contractor for the Microsoft Managed Desktop team, writing blog posts and case studies.SUPPORTED GROWTH Providing growth-focused strategic consulting, managing lead-generation and content marketing campaigns, creating ebooks and other marketing assets, managing website (WP) and supporting Google Ads for DBS Accounting Solutions, a business accounting firm. DELIVERED CORE SERVICES Drove lead generation with email campaigns and events (22 webinars, 10 seminars, 12 conferences per year), provided strategic and marketing ops guidance, created digital content and print collateral, managed website, designed and built new website (WP), and handled social media for Solve, a Qlik analytics IT services firm.CREATED FRESH CONTENTDeveloped ebooks, blog articles and other content marketing assets around digital transformation, IoT, smart services, CX, cognitive automation and digital experience platforms for Productive Edge, a digital transformation-focused IT services firm.BUILT SOLID FOUNDATION Worked 18 months providing marketing communications and content creation services to Vistex, a provider of SAP ERP-embedded go-to-market software. Leveraged knowledge of SAP products, target verticals and corporate accounting principles to create messaging matrices for 9 software products x 8 verticals, plus 8 industry-agnostic versions. Developed core marketing assets, including digital brochures, ebooks, web content, case studies and videos.PROVIDED VALUABLE SUPPORTDelivered marketing consulting and web content for Precision Point Solutions, a predictive analytics- and data mining-focused IT services firm.

Twice voted Chicago Prep Conference Coach of the Year (2015, 2016) by coach peers. Reorganized and built winning program despite severe restrictions on player availability and strict limitations on training time. Success built on high level of organization and effective use of available training opportunities – by focusing on success-critical skills and play components, by creating and sequencing drills to build and reinforce skills, and by planning sessions to the minute.2017: Chicago Prep Conference Regular Season 6-4-0 (2nd place, 32GF, 16GA, 5 SO), 2nd Place Chicago Prep Conference Tournament, 0-1 IHSA State Tournament 2016: Chicago Prep Conference Regular Season 5-4-1 (3rd place, 23GF, 15GA, 2 SO), 4th Place Chicago Prep Conference Tournament, 0-1 IHSA State Tournament2015: Chicago Prep Conference Regular Season 6-1-3 (2nd place, 27GF, 14GA, 4 SO), 3rd Place Chicago Prep Conference Tournament, 0-1 IHSA State Tournament2014: Chicago Prep Conference Regular Season 3-7-0 (5th place, 27GF, 26GA, 1 SO), 5th Place Chicago Prep Conference Tournament, 1-1 IHSA State Tournament

> Glenture was a rapidly growing IT consulting firm focused on budgeting/planning and business intelligence solutions (SAP, Microsoft) for retail and financial services clients (Acquired by Optimal Solutions in January 2012).Joined company at a critical point in its growth, and created a comprehensive marketing capability.Directed marketing and lead generation activities, including webinars, seminars, e-mail, direct mail and telesales. Managed marketing communications efforts, including collateral, case studies, website, social media, presentations and advertising. Worked closely with practice directors and software partner marketing managers.BUILT THE MARKETING MACHINE: Enabled effective marketing with a refreshed and expanded database, new e-mail marketing and webinar tools, a new website, and key marketing assets, including sales collateral, case studies and presentations. Facilitated accurate sales pipeline reporting and forecasting with reconfiguration and simplification of CRM system (Microsoft Dynamics). FILLED THE SALES FUNNEL: Delivered 350 marketing-qualified leads (MQLs) in the first 3 quarters of 2011 – the result of a 14-month effort that included more than 50 lead-generation events and campaigns.NEW CONCEPT + STRATEGY: Developed concept, copy, design and logo for launch of rBI (retail business intelligence) software/services offering. “I am a retailer” integrated campaign includes direct mail postcards, e-mail advertising and call campaigns.

> Dunn Solutions is a mature, mid-sized IT consulting firm then focused on business intelligence (SAP), budgeting/planning, portal (Microsoft, Liferay) and application development (Microsoft) solutions.Quickly gained expertise in vertical, built an efficient marketing platform, and managed an effective program.Generated 2,000 marketing-qualified leads (MQLs) per year with a multifaceted national marketing program supporting 4 regional offices. Activities included integrated campaigns, e-mail campaigns, direct-mail promotions, in-person and online events (35/year), conferences (5/year), online and print advertising, website and social media. Worked closely with president, practice directors and sales staff – and with SAP, IBM/SPSS, Borland, Oracle, Liferay and Microsoft partner marketing managers. Administered Salesforce CRM.LEAD GENERATION TOPS FOR PEER FIRMS: Marketing programs generated the most software sales leads of any SAP BusinessObjects partner in 2008 and 2009.DROVE SIGNIFICANT BUSINESS: In 2010, 33% of closed opportunities were generated/influenced by marketing programs. Value = $2.8 million.FED THE FUNNEL WITH EVENTS: Annually managed 35+ online and in-person events, and 4+ conferences. EXPERTISE RECOGNIZED: Named to SAP Partner Advisory Council (2010).REBUILT THE MARKETING MACHINE: Re-implemented planning process, created new suite of sales materials, launched webinar and seminar series, managed construction of new website, began direct-mail promotions, launched online advertising campaign.

> Boy Genius! was a fast-growing marketing communications companyBuilt firm from scratch, and worked with Chicago’s best-known companies and agencies. Provided contract services, including strategy/planning, concept development, copywriting, change management and more.HELPED AMOCO BECOME BP: Developed change communications plan and materials for internal launch of BP brand and new retail strategy.DELIVERED CHANGE COMMUNICATIONS: Developed change management communications: Dealer, jobber and employee communications plan/content for Amoco Certicare franchise shut-down ● Employee communications plan/content for BP refinery sales ● Member communications for dues hike for CRS/National Association of Realtors.CREATED AWARD-WINNING CUSTOMER MAGAZINE: Developed editorial concept and wrote/edited Banta Corporation’s "Technovation Exchange.”DEVELOPED NEW BRAND FOR OLD BUSINESS: Co-directed rebranding for Triangle Printers, and developed logo, tagline, sales materials.DIRECTED BP PUBLIC AFFAIRS PROJECT: Managed “Solar Connection” program – a complex, multifaceted solar-energy-for-schools education venture.DELIVERED SUCCESSFUL BP EVENTS: Managed a series of Chicago-area “BP Connect” convenience store grand openings.MANAGED BIG PROJECTS FOR BIG CLIENTS: R.R. Donnelley (brochures) ● CRS/National Association of Realtors (6x/year newsletter) ● IBM (case studies) ● Loyola University (fundraising brochure concept/copy) ● Allied Van Lines (agent e-newsletter, videos) ● Crain’s Chicago Business (sales promos, web content) ● NorthAmerican Van Lines (communications consulting) ● The Female Health Co. (annual reports x4) ● Mitsubishi Electric (print advertising) ● MyPoints.Com (online, e-mail ads) ● Fraser Papers (digital printing brochure) ● Odyssey Cruises (newsletter, public relations) ● United Stationers (catalog) ● GranitiFiandre (website content, brochures) ● FirstChicago/NBD (brochures) ● Wilsonart Laminate Flooring (launch presentation and collateral)

> SIRVA is the world’s largest household moving and relocation services company – U.S. brands include Allied, North American and Global Van Lines.Managed and maintained a 4-brand communications program amid significant changes in strategy and leadership. Planned and executed multifaceted projects designed to promote services and push key initiatives to agents, employees and customers. Worked consultatively with top executives. DIRECTED CRITICAL CHANGE COMMUNICATIONS PROJECTS: 1) Agent rollout of online, paperless shipment-processing (plan, vehicles), 2) agent/customer promotion of Tariff 400-N, a new industry price structure (plan, materials), 3) awareness-raising internal communications for cash flow project (plan, e-vehicles), monthly agent e-newsletters, executive presentations.