Roles and responsibilities• Operation management: o Established Ergo business in Vietnam (mid-2012) & recruited Ergo VN teamo People management: Led a team of 7 middle-managers of account group service based on Unilever Vietnam head office serving 23 global brands (exclusive promotion printing, marketing production & event organization). Business significantly expanded in 2 years.o Financial management: Built account revenue volume from 2 million Euro (2012) to 7 million Euro (2014), to ensure cost reduction of customer at 15-25%/year. Maintained EBIT at year on year double growth rate (2012-2014).• Customer & service management: Artwork amendment, file management, preflight; Digital artwork management and storage; POS and visual merchandising; Print management; Packaging.• Why tops brand work with us: >20% cost reduction (validated); Reduced waste and obsolescence; Innovation delivery; Process efficiency; On time deliveries; Quality improvements; Environmental and social responsibility; Controlled Intellectual property; Supply chain efficiency.Creatively providing marketing solutions under quality management such as providing full solutions from artwork design, production specification optimization to production & post-production control at a better cost effectiveness with higher qualityo Developing and managing an exclusive full service for Unilever Vietnam: from procurement, asset management to retail catalog & local area marketing solutions (included multiple areas of marketing: offset & digital printing, label & packaging, promotion printing, activation/event idea development & production) also developing extra scope businesseso Directing procurement through a wide range of strategies by controlling supplying vendors, enabling sourcing strategies with highest transparency at most efficiency and accuracy through multiple sustaining methods • Print Vendor management; POS and visual merchandising Vendor management; Event, Adverting Agency, Media Vendor

• Manage 5 Nike Distributors (DAFC, VietThai Group, Planet Sport, ThuSport, ThuyLoc Group) that accounts for 100 % contribution of national sales. • Work with Country Director to development strategic callouts and mange over execution to ensure delivery of customer objectives, brand strategy and channel strategy, forecast country sales budget.• Drive the annual growth of sales revenue and profitability of these accounts; ensure healthy retail P&L per accounts.• Applies seasonal campaign to stores and new product launching (i.e.: AMPLIFY SPORTS, FB 4 SILO, CLUB REPLICA, ACTICATE NIKE PLUS-SPORT BAND).• Review Category growth projection, key initiatives by sell-thru. Provide an update of the happenings in the marketplace by category include any market transformation/ elevation projects-update the ‘traffic’ tracker based on the hits/misses for each category to region.• Lead and manage execution of key account annual plan in key aspects: Category directed assortment by country, silo positioning by season, customer profitability and in-store communication. • Lead relevant functions in supporting the plan including marketing support, localized marketing efforts, customer service, sales forecast, and inventory management. • Provide coaching for sales force to ensure flawless execution and speed to market. • Closely working with landlords ( CBRE, Savills, Knight Frank….) to develop market mapping, defining new location opportunities and analyzing category selection proposals.

• Assist National Sale Director in the development of channel strategy in line with Trade Marketing & Distribution (TM&D) strategies and control over execution to strengthen company’s leadership in key accounts.• Develop and drive implementation of marketing strategies and plans for the key account customers and strategic channels that is in line with the brand and regional strategies to achieve Nationwide business growth;• Gain optimum level of support and commitment from the key customers/stakeholders in driving own business. Closely work with the regional TM&D and Brand Teams to ensure effective implementation of trade channel plans (including POSM, visibilities, marketing activities…)• Lead an efficient and effective distributor through on-the-job training, motivation and staff development in order that marketing representation is superior to the competition in terms of both space and availability in respect of both core and value added services;• Develop distribution system and promotion agreements with key trade members and manage execution which will help maximize availability, volume and share growth opportunities.Achievements• Full experienced in sales management and a proven ability of successful sales and business development, consistently achieving significant year 2008 with 190% exceeding sales targets and 200% LFL (Life for life) growth 2008• Expand distribution network from 110 outlets to 250 outlets (exclusive merchandising in C- stores: Speedy, G7, A1, Mart, Circle K)• Developing Shop in Shop concept for Modern trade channel (Diamond Plaza, Citimart, Parkson, Fivimart, Tax shopping center). Successfully deploy 555 Corner in Metro nationwide, bringing concept store in to life

• Develop a robust & strategic business plan to achieve stretching sales target andcontinuously strengthen space share for key categories (Hair, Skin, Skin Cleansing & Oral care) in Saigon Coop.• Involve in & manage implementation of customer marketing strategies and customized plans in line with brands’ and channels’ strategies to drive business growth & strengthen Unilever’s leadership status• Manage budget in combination with other functions’ investment to align with investment strategy. Build strong plan to consistently improve profitability.• Reinforce relationship with Customer to gain optimum level of commitment and supports. Liaise closely with Marketing, Customer Marketing, Category Management, Sales• Operation departments on agreed strategy/plan/budget/volume forecast requirements.

• Establish, execute and monitor sales force in 6 distributors• Control Distributor in shipment and off-take and profitability improvement• Establish sales system and provide coaching for sales team• Manage CRM system for effectively control over distributor operation.• Organize 15 Fundamental sales training in 2 years cross country for distributor salesTeam.• Handle solving problem training courses in 1 year for HR internal training program.• Develop the course “Train the trainer “for Nestle in 6 months.• Join Nestle Global training team in Thailand in 3 months to apply Fresh Sales Sup• Recruitment model in Asian area.• Distribution Management Best Practices- Nestle Training Global- Nov 2005Nov 2004- Jun 2006 Trade Marketing Manager ( OOH channel) • Establish, execute, and monitor the strategic brand building activities• Merchandising and activation for Nestea and Milo in new channels- schools and Universities –Hotel – Restaurant – Bar• Provide training for sale team and co-ordinate Nestle city project in 2004 and a half of 2005.• Exclusive branding & selling of Nestea and Nescafe in 80% School and Universities in HCMC.